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All Journal E-Journal Of Cultural Studies JURNAL KEPARIWISATAAN Journal Of Management Science (JMAS) Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Global Research on Tourism Development and Advancement (GARUDA) Journal of Hospitality Accommodation Management Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Hospitality Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Tourism and Hospitality Analysis
Artajaya, Made
Poltekpar Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Kepariwisataan

 1 
IMPLIKASI ANALISIS LINGKUNGAN BISNIS TERHADAP STRATEGI PEMASARANDI HOTEL MELIA NUSA DUA BALI Artajaya, Made; Candra Rismayati, Ni Luh
JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

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Abstract

The increasing of hotel in tourism area of Nusa Dua has generated tight emulationlevel in hotel business. Intention of this research to identify and analyse environmental factor of internal and eksternal business for choosing the alternative pursuant strategy precisely by using technique analyse data qualitative. There are 10 factors becoming weakness and strength which is 5 factors becoming strength consist of strategic location, owning strong brand, many amount of room, competitif product price, traditional building concept and original Bali and 5 weakness factors are including old building age, room need rejuvenation, less adapting with new technology, less effective communications and less in exploiting of product potency. There are also 9 factors becoming threat and opportunity that is 5 factors becoming opportunity of Hotel Melia Bali which is including stable Indonesia economics, and new market segment as MICE. . Election of marketing strategy alternative pursuant to result of environmental analysis of business use SWOT Matrix and Ansoff Matrix.There are 3 especials marketing strategy which yielded that creates new packages and innovationin the form of product for special events (wedding, meeting and incentive).
STRATEGI PENGEMBANGAN DESA UNDISAN KECAMATAN TEMBUKU BANGLI SEBAGAI DESA WISATA Susianti, Hartanti Woro; Zuraida, Lukia; Artajaya, Made
JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengembangan yang sesuai bagi desa wisata Undisan. Wawancara dan penyebaran kuesioner dilakukan kepada 12 orang stakeholder dan 18 wisatawan, guna mendapatkan data yang mendalam sehingga layak dianalisis. Data dipaparkan secara deskriptif kualitatif dan dianalisis dengan SWOT, untuk mengukur faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman) dari desa wisata Undisan. Hasil penelitian menunjukkan adanya alternatif strategi jangka pendek (1-5 tahun) yang meliputi revitalisasi lembaga formal, pemberdayaan masyarakatlokal, kampanye peduli lingkungan, redesain produk dan kerjasama dengan pihak lain untuk membangun kekuatan. Alternatif strategi jangka panjang (6-10 tahun) yang meliputi penetrasi pasar, pengembangan pasar dan produk, penyuluhan akan kelemahan dan ancaman secara berkala dan berkelanjutan, peningkatan mutu lingkungan fisik, dan penetapan batas wilayah desa yang definitif.
IMPLIKASI ANALISIS LINGKUNGAN BISNIS TERHADAP STRATEGI PEMASARANDI HOTEL MELIA NUSA DUA BALI Made Artajaya; Ni Luh Candra Rismayati
JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v17i1.30

Abstract

The increasing of hotel in tourism area of Nusa Dua has generated tight emulationlevel in hotel business. Intention of this research to identify and analyse environmental factor of internal and eksternal business for choosing the alternative pursuant strategy precisely by using technique analyse data qualitative. There are 10 factors becoming weakness and strength which is 5 factors becoming strength consist of strategic location, owning strong brand, many amount of room, competitif product price, traditional building concept and original Bali and 5 weakness factors are including old building age, room need rejuvenation, less adapting with new technology, less effective communications and less in exploiting of product potency. There are also 9 factors becoming threat and opportunity that is 5 factors becoming opportunity of Hotel Melia Bali which is including stable Indonesia economics, and new market segment as MICE. . Election of marketing strategy alternative pursuant to result of environmental analysis of business use SWOT Matrix and Ansoff Matrix.There are 3 especials marketing strategy which yielded that creates new packages and innovationin the form of product for special events (wedding, meeting and incentive).
STRATEGI PENGEMBANGAN DESA UNDISAN KECAMATAN TEMBUKU BANGLI SEBAGAI DESA WISATA Hartanti Woro Susianti; Lukia Zuraida; Made Artajaya
JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v17i1.35

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengembangan yang sesuai bagi desa wisata Undisan. Wawancara dan penyebaran kuesioner dilakukan kepada 12 orang stakeholder dan 18 wisatawan, guna mendapatkan data yang mendalam sehingga layak dianalisis. Data dipaparkan secara deskriptif kualitatif dan dianalisis dengan SWOT, untuk mengukur faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman) dari desa wisata Undisan. Hasil penelitian menunjukkan adanya alternatif strategi jangka pendek (1-5 tahun) yang meliputi revitalisasi lembaga formal, pemberdayaan masyarakatlokal, kampanye peduli lingkungan, redesain produk dan kerjasama dengan pihak lain untuk membangun kekuatan. Alternatif strategi jangka panjang (6-10 tahun) yang meliputi penetrasi pasar, pengembangan pasar dan produk, penyuluhan akan kelemahan dan ancaman secara berkala dan berkelanjutan, peningkatan mutu lingkungan fisik, dan penetapan batas wilayah desa yang definitif.
PERSEPSI WISATAWAN JERMAN TERHADAP KUALITAS PELAYANAN PRAMUWISATA BERBAHASA JERMAN DI DENPASAR Made Artajaya; Kadek Novie Krisna Yanti
JURNAL KEPARIWISATAAN Vol 19 No 2 (2020): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v19i2.429

Abstract

The number of foreign tourists visiting Indonesia has increased every year. One of the services to meet the needs of tourists while traveling is a travel agency that serves travel servicesthe frequent occurrence of complaints to the service guide, it is necessary conducted research on the perception of German tourists towards the service quality of German speaking guide. This research will analyze the perception of German tourists as a service user of German speaking guide.The assessment will refer to the five dimensions of quality services, namely tangibles, reliability, responsiveness, assurance and empathy. Through this research will be known the aspects of good, which is necessary maintained, and bad aspects, which need to be fixed. For obtain data, applied techniques of documentation study, interview, observation, and distributing questionnaires to 100 German tourists as research samples. Data analysis method used is quantitative descriptive based on scale Likert. Based on the results of this study revealed that the respondents on average has an assessment and good perception with an average rating of 3,71.
Co-Authors Candra Rismayati, Ni Luh Candra Rismayati, Ni Luh Candra Rismayati, Ni Luh Elisabeth Diora Jasmine Febrianto, I Gusti Agung Hardina, Hardina I Gede Mudana I Gusti Agung Febrianto I Ketut Surata I Putu Esa Widaharthana Ida Ayu Kalpikawati Ida Bagus Maha Putra Kadek Novie Krisna Yanti Kalpikawati, Ida Ayu Lindisari, Komang Indah Lukia Zuraida Made Wahyu Chikara Wijaya Made Wahyu Chikara Wijaya Ni Kade Juli Rastitiati Ni Luh Candra Rismayati Ni Made Dwi Oktavianthi Ni Wayan Chintia Pinaria pinaria, ni wayan chintia Pratama, Akbar Septia Fitriani, Kadek Susianti, Hartanti Woro Wiyaniti, Dewa Ayu Diah Oka Yuda, I Wayan Prananda Hendra