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Journal : Jurnal Ilmiah Manajemen Kesatuan

The Analysis of On-Time Performance, Service Quality, Brand Image, and Promotion on Passenger Loyalty through Passenger Satisfaction Yuliantini; Olfebri, Olfebri; Gunawan, Aang; Fahriza, Basri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3598

Abstract

  The purpose of this study is to develop hypotheses related to factors that influence passenger loyalty, especially in the aviation sector. The approach used in this literature review is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach were obtained from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage Q2-Q4, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of this literature review are as follows: 1) On-time performance affects passenger satisfaction; 2) Service quality affects passenger satisfaction; 3) Brand image affects passenger satisfaction; 4) Promotion affects passenger satisfaction; 5) On-time performance affects passenger loyalty; 6) Service quality affects passenger loyalty; 7) Brand image affects passenger loyalty; 8) Promotion affects passenger loyalty; 9) Passenger satisfaction affects passenger loyalty; 10) On-time performance affects passenger loyalty through passenger satisfaction; 11) Service quality affects passenger loyalty through passenger satisfaction; 12) Brand image affects passenger loyalty through passenger satisfaction; and 13) Promotion affects passenger loyalty through passenger satisfaction. This study is limited to passenger loyalty in the aviation sector. This study contributes to the understanding of factors influencing passenger loyalty, with a focus on factors such as on-time performance, service quality, brand image, promotion, and passenger satisfaction. This research provides new insights into other factors influencing passenger loyalty, particularly in the aviation industry. Thus, it can serve as a reference for future literature.   Keywords: Passenger Loyalty, Passenger Satisfaction, On-Time Performance, Service Quality, Brand Image, Promotion
An Integrated Blockchain-Enabled DMAIC Framework to Optimise Aviation MRO Procurement in Indonesia Fahriza, Basri; Shuib , Adibah; Wan Mohamed , Wan Mazlina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4050

Abstract

This study examines persistent procurement inefficiencies in Indonesia’s aviation Maintenance, Repair, and Overhaul (MRO) sector, including prolonged lead times, customs delays, and dependency on imported spare parts. To address these challenges, the research develops the Integrated Blockchain-Based Framework for Aviation MRO Procurement (iBF-AMP) using the Lean Six Sigma DMAIC (Define, Measure, Analyse, Improve, Control) methodology. Data were obtained through expert interviews, process mapping, and benchmarking against international best practices. The findings suggest that the iBF-AMP can reduce procurement cycle time from 11–18 days to 5–7 days by enabling digitalised supplier interaction, automated smart contract–based documentation, and centralised warehousing in the Batam Free Trade Zone. The framework also improves customs efficiency through blockchain-enabled traceability and enhances supplier accountability via transparent digital ledgers. By integrating Lean Six Sigma with blockchain technology, the model offers a scalable pathway to strengthen efficiency, transparency, and reliability in aviation logistics, particularly for emerging economies.   Keywords: Lean Six Sigma; DMAIC; Blockchain; Smart Contracts; Aviation MRO; Procurement