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All Journal Majalah Ekonomi Journal of Accounting and Finance EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
fariana, rina
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Economics, Econometrics & Finance Education Other

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Journal : EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat

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Transformasi Hijau UMKM: Penerapan Ecopreneurship Dan Technopreneurship Untuk Mendukung Keberlanjutan Usaha Wibowo, Tony Susilo; Noerchoidah, Noerchoidah; Suharyanto, Suharyanto; Fariana, Rina; Prasetyo, Aji; Waryanto, Bambang Dwi
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.6.1.10548

Abstract

Business sustainability in MSMEs requires efforts to increase competitiveness through ecopreneurship and technopreneurship approaches. The ecopreneurship approach prioritizes environmental management to provide economic and non-economic benefits to MSMEs. The technopreneurship approach prioritizes the use of digital devices to increase business efficiency. Community service in Sepanjang Village, Taman Subdistrict, provides insights, knowledge, and skills through assistance to MSMEs in the food, beverage, and fashion sectors. The socialization activities offer insight into waste management and the use of environmentally friendly containers. The technopreneurship approach uses the marketplace application to increase turnover and business efficiency. The activities conclude that the community service of the Faculty of Economics and Business provides direct benefits to MSME-level entrepreneurs and achieves the set targets by opening up insights and skills in the food, beverage, and fashion sectors in Sepanjang Village, Taman District.
Co-Authors Aji Prasetyo, Aji Indria Yuli Susanti, Indria Yuli Noerchoidah Setiawan, M. Erik Suharyanto Tony Susilo Wibowo Waryanto, Bambang Dwi