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All Journal JURNAL GALUNG TROPIKA JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Technopreneur (JTech) AGROMIX AGRINESIA: Jurnal Ilmiah Agribisnis Jambura Agribusiness Journal Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) MALLOMO: Journal of Community Service Jurnal Sains Agribisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS DAS SEIN: Jurnal Pengabdian Hukum dan Humaniora Mediagro Jurnal Pengabdian Masyarakat Teknologi Pertanian Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Vokasi Sains dan Teknologi Agricultural Review Damhil: Jurnal Pengabdian kepada Masyarakat
Larasati Sukmadewi Wibowo
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Veterinary Other

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Journal : Jambura Agribusiness Journal

 1 
POTRET SOSIAL EKONOMI PETANI JAGUNG DAN KEMITRAAN iGrow DI KABUPATEN GORONTALO Agustinus Moonti; Larasati Sukmadewi Wibowo
Jambura Agribusiness Journal VOLUME 2, ISSUE 1, 2020: JULY-DECEMBER
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.004 KB) | DOI: 10.37046/jaj.v2i1.7071

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pemetaan kondisi sosial ekonomi petani jagung sebelum menjadi mitra iGrow. Jenis penelitian ini yaitu deskriptif dengan pendekatan kualitatif yang menggunakan kombinasi data sekunder dan data primer. Pengumpulan data primer dilakukan dengan wawancara terhadap petani jagung yang menjadi mitra iGrow menggunakan kueisioner. Penentuan jumlah sampel dilakukan dengan model proporsional sesuai dengan jumlah populasi wilayah. Jumlah sampel dari keseluruhan wilayah populasi berjumlah 32 orang. Hasil penelitian menunjukkan rata-rata produktivitas lahan jagung jika dikonversi dalam satuan 1 hektar adalah: 2,79 ton sebelum tergabung dalam kemitraan iGrow. rata-rata total pendapatan bersih petani jagung dalam 1 hektar yaitu Rp. 3.332.265. Manfaat kerja sama petani jagung dengan iGrow yaitu: Akses terhadap permodalan menjadi lebih mudah, Pengembalian modal setelah panen tidak dikenakan bunga, Akses terhadap benih dan pupuk menjadi lebih mudah dari biasanya karena difasilitasi oleh iGrow, Peluang petani untuk mendapatkan harga pasar yang lebih baik menjadi terbuka lebar, sebab petani tidak terikat untuk menjual hasil panen, Peluang mendapatkan pendapatan lebih besar, karena beberapa komponen biaya dapat dikurangi seperti biaya pasca panen. Petani dapat memasarkan jagung hasil panen dalam bentuk tongkol, sehingga tidak harus menambah biaya perontokan / rotor. Tahap awal program kemitraan berjalan, pendampingan petani cukup intensif dari pihak iGrow, sehingga petani dapat memperoleh wawasan dan pengetahuan baru.
Management Implications For Food MSMEs In Gorontalo Province Murtisari, Amelia; Wibowo, Larasati Sukmadewi; Adam, Echan; Arsyad, Karlena; Pertiwi, Saptya Fajar
Jambura Agribusiness Journal VOLUME 5, ISSUE 2, 2024: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v0i0.24300

Abstract

Food MSMEs in this research are businesses that process agricultural commodities into food products that are managed on a micro, small and medium scale. The aim of the research is to determine the management implications of food MSMEs and the differences in management implementation based on food MSME income in Gorontalo Province. This research uses a quantitative descriptive approach with One Way Analysis of Variance test analysis. Data was collected through interviews with food MSMEs in Gorontalo Province. The sampling technique was purposive sampling with the number of respondents being 42 food MSMEs. The research results are: On average, only 26% of food MSMEs in Gorontalo Province have an organizational structure, 67% have financial records, 69% of MSME owners receive incentives from their business, 81% have business license and 52% have halal certification. The implications of the management model for food MSMEs in Gorontalo Province are 40.48% of the implications of management model 1 (applying 2 management indicators). A total of 21.42% have management implications for model 2 (applying 3 management indicators), and 38.10% have management implications for model 3 (applying 4-5 management indicators). Management implications have a significant effect on the household income level of food MSMEs in Gorontalo Province. The average management implication of 4-5 indicators has a higher level of household income.
Does Quality of Social Media Marketing Affect Purchasing Decisions On Soba Padu SMEs? Wibowo, Larasati Sukmadewi; Indriani, Ria; Haris, Miftahul Jannah Abdul
Jambura Agribusiness Journal VOLUME 4, ISSUE 2, 2023: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v4i2.16425

Abstract

Decreasing in sales of Soba Padu products nowadays, has an impact on SMEs that produce this traditional snack. Beside this condition, it is important to see what happen with the social media marketing as one of sales method on Soba Padu SMEs. This study aims to described the use of social media marketing in Soba Padu SMEs and to analyze effect of social media marketing on purchase decisions. Data sourced from primary data using 30 respondents that purchased Soba Padu. The data were analyzed using multiple regression analysis techniques. The results show that Soba Padu SMEs uses messenger features on Facebook and marketplaces as a communication tool in social media to the customers, and the producer uploaded photos and videos as promotion tools. The research finding are convenience (X1) and trust (X2) variable did not effect the purchasing decisions (Y), whereas information quality (X3) have a positive and significant influence on the purchasing decisions (Y). It was proof that if the quality of information on social media marketing is getting better, then the purchasing decisions of Soba Padu will increase by the interested of consumer to buy. It can made the increase of sales performance so the Soba Padu SMEs will be able to maintain business continuity.
Co-Authors Agustinus Moonti Amelia Murtisari Amir Halid Bempah, Yulinda Dewa Gede Eka Setiawan Echan Adam Halid, Cindri A Harija K. Mahalipa Haris, Miftahul Jannah Abdul Ibrahim, Fatmawati Irwan Bempah Karlena Arsyad Lagarusu, Liawati Lihawa, Lilis Mahludin H. Baruwadi Mama, Risal I Mohammad Zubair Hippy Muhamad Irsyad Olii Nanto, Wila Rumina Nurul Wakhidah Pakaya, Mohammad Rivaldi Ria Indriani Ria Indriani Rivai, Zulhadi Samatowa, Lukman Saptya Fajar Pertiwi Sarlina S Tungoli St. Aisyah R Suciani, Anggi Supriyo Imran Syukur, Rafiq Ramdan Tsamara, Devy Tune, Merlan Wawan K Tolinggi Wila Rumina Nento Yanti Saleh Yuliana Bakari Yuriko Boekoesoe