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Journal : Dharma Sevanam : Jurnal Pengabdian Masyarakat

Edukasi Bisnis Online melalui Media Smartphone bagi Pelaku Usaha di Desa Pete Kabupaten Tangerang Winanti, Winanti; Sudiyono, Rachma Nadhila; Oktarina, Thina; Rizfie, Muhammad Dala; Hartati, Ria; Maesaroh, Siti; Jainuri, Jainuri; Sukriyah, Sukriyah; Silitonga, Nelson; Tiara, Beby; Riyanto, Riyanto; Fernando, Erick; Yusuf, Yusuf; Yunitasari, Yunitasari; Lestari, Sri
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Juny 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sjpkm.v4i2.2322

Abstract

Online business education activities with smartphones are carried out because there are still many business actors who have not utilized their smartphones to carry out various business processes ranging from product offerings, sales to payment transactions. The purpose of the activity is to educate and provide understanding to the public about online business with smartphone media. The methods used are lectures, discussions and direct practice in front of MSME actors. The expected results of this activity are increased promotion and sales as well as an increase in the standard of living of business actors who are members of the Pete Village community business incubation program, Tigaraksa Tangerang
Pelatihan Administrasi dan Pemasaran Produk Olahan Pangan Lokal di Kabupaten Tangerang Oktarina, Thina; Sudiyono, Rachma Nadhila; winanti, winanti; Yulia, Yayah; Maesaroh, Siti; Lestari, Sri; Rahmawati, Yunita; Haniyah, Haniyah; Asnaini, Sri Wahyuni; Purwaningrum, Dwi; Nurasiah, Nurasiah; Arizqa, Winanda Muftia; Fajriah, Rosika Nur
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Juny 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sjpkm.v4i2.2485

Abstract

There are still many UMKM actors engaged in processed food who understand about good and correct administration and marketing so that many of them close and go bankrupt due to not understanding both of these things. The purpose of this training activity is to provide understanding to UMKM actors of processed products regarding proper business administration and marketing. Participants consist of UMKM actors in Tangerang Regency. The activity lasted for one day and went smoothly. All participants were enthusiastic about following this activity until it was finished. It is hoped that with this training activity, UMKM actors of processed products who attend can understand proper business administration and marketing so that income increases and business sustainability can be achieved