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R. Widya Setiabudi Sumadinata
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
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Journal : Daengku: Journal of Humanities and Social Sciences Innovation

 1 
Sports and Cultural Diplomacy Integration in Post-Pandemic COVID-19 International Events: Evidence from Indonesia's MotoGP Mandalika 2022 Eljatin, M. Azim Jabar; Sumadinata, R. Widya Setiabudi; Sari, Deasy Silvya
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3745

Abstract

This study analyzes Indonesia's strategic deployment of the 2022 MotoGP Mandalika as an integrated sports-cultural diplomatic tool and examines its effectiveness in promoting tourism recovery and strengthening international relations in the postpandemic era. A qualitative research approach was employed, incorporating semistructured interviews with key stakeholders. Data triangulation was performed via primary interview data and secondary sources from August 2023-January 2025, and the impacts of the event were analyzed through the theoretical frameworks of soft power, sports diplomacy, and cultural diplomacy. The analysis revealed that the MotoGP Mandalika event successfully contributed to a 1.46% increase in regional GDP and generated an additional 4.5 trillion Indonesian rupiah in economic value. The integration of local cultural elements, including the participation of 300 SME groups and traditional performance, enhanced the event's diplomatic impact. The study identified effective multistakeholder collaboration among government agencies, international organizations, and local communities as a crucial success factor. The findings demonstrate that integrating sports and cultural diplomacy through international sporting events can effectively serve multiple national interests, from economic recovery to diplomatic relationship enhancement to national security. The successful implementation of MotoGP Mandalika provides a model for developing nations seeking to leverage sporting events for diplomatic purposes while promoting sustainable tourism development in the postpandemic era.
Co-Authors Adhadi Astuti, Woro Palupi Affan Sulaeman Afif Ginanjar Anne Ratna Mustika Antika, Meli Arfin Sudirman Ari Ganjar Herdiansah Arry Bainus, Arry Asep Hegantara Budiman Rusli Caroline Paskarina Darmawan, Wawan Budi Deasy Silvya Sari Deasy Sylvia Sari Dina Y Sulaeman Dina Yulianti Dina Yulianti Elisa Susanti Eljatin, M. Azim Jabar Esty Fidhela Muliawati Fahmy Iss Wahyudy Fathullah Syahrul Gemayasa Kurnia Putra Ginar Maulana Hermansyah Putra Hermansyah Putra, Hermansyah Heru Nurasa Ida Widianingsih Iriansyah, Mochammad Nurdi Karina Saphira Khairunnas, Khairunnas Kurnia Kurnia Leo Agustino Leo Agustino Leyla Qarayeva M. Khoirul Malik Mas Halimah Mohammad Benny Alexandri Mudiyati Rahmatunnisa Mudiyati Rahmatunnisa Muhammad Fedryansyah, Muhammad Muhammad Rizki Joyonegoro Muradi - Muradi Muradi Nova Iriansyah Novi Eka Ratnasari Nunung Nurwati Otong Sulaeman Pasaribu, Tota Ramson Siagian Rizkiah Rizkiah Rusnadiah Rusnadiah Shela Marlian Sinta Ningrum Siti Sofro Sidiq Suganti, Yogi Suprayogi Sulaeman, Affan Syaiful Huda Sylvia Aprillia Taufik Hidayat Teguh Anggoro Tota Pasaribu Tota Pasaribu Tulus Santoso, Tulus Tumpal Silitonga Tumulo, Lukman Yusuf Wawan Budi Darmawan Wawan Darmawan Wawan Purwandi Willya Achmad Wirawan, Lukman Hadi Woro Palupi Adhadi Astuti Yanyan M. Yani Yanyan M. Yani, Yanyan M. Yanyan Mochamad Yani Yogi Suprayogi Sugandi Yusa Djuyandi