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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management eCo-Buss Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cafetaria STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia Arus Jurnal Sosial dan Humaniora Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Manajemen, dan Akuntansi Postgraduate Management Journal Jurnal Pendidikan Indonesia (Japendi) Journal of Data Science Theory and Application Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Multidisiplin Jurnal Ilmu-Ilmu Pertanian Jurnal Pengabdian Kepada Masyarakat SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Wasiman, Wasiman
UNIVERSITAS PUTERA BATAM
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Journal : JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)

 1 
EFFECT OF SERVICE QUALITY, PRICE AND PROMOTION ON CUSTOMER LOYALTY IN PT. GREAT SEASONS BATAM Wasiman; Mauli Siagian
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 1 (2022): Volume 10 Nomor 1 2022
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v10i1.879

Abstract

Batam as a region with brand a very well-knownthat is due to the geographic location close to Singapore to make Batam into the area local and foreign tourist destinations. Along with these developments, there are many service companies in Batam City. PT. Great Seasons Batam is one of the companies in the field ofservices travel which is located at Ruko Fanido Blok O No 15 Tanjung Uncang Batam. The purpose of this study was to determine the effect of service quality, to determine the price and promotion carried out by PT. Great Seasons. The problems that occur in PT. Great Seasons is that the quality of service is still not good and there are still many complaints felt by customers, not only that, other problems are that prices are still high and promotions are minimal. The method used is by distributing questionnaires to customers of PT. Greats Seasons in Batam. The number of respondents was 133 respondents. The results of the study show that 1) service quality has a significant effect on customer loyalty. 2) Price has an effect on customer loyalty and promotion has no effect on customer loyalty. F test results showed that the variables of service quality (X1) Price (X2) and Promotion (X3) influence on Customer Loyalty PT. Great Seasons in Batam. R Square Test Results showed that the variables of servicequality, price and promotion can be explained by 85% while 15% is determined by other variables outside the research conducted
THE IMPACT OF REGIONAL ORIGIN INCOME AND ACCOUNTED FUNDS ON THE REGIONAL EXPENDITURE OF THE GOVERNMENT OF THE RIAU ARCHIPELAGO PROVINCE Sunarto Wage; Wasiman Wasiman; Rahmat Rahmat; Syahril Effendi; Nanda Harry Mardika
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v11i1.6630

Abstract

This study aims to investigate and analyze the impact of Regional Primary Income (PAD) and balance funds on the regional expenditure of the provincial government of Riau Islands for the period 2009 - 2021, so there are 13 data obtained from the Central Bureau of Statistics (BPS). in the province of Riau Islands. The data analysis technique used in this study is multiple linear regression analysis. Based on the results of the simultaneous hypothesis testing that the Regional Initial Income (PAD) and balance funds together have no effect on the regional expenditure of the provincial government of Riau Islands, with a coefficient of determination test result of 43%.
THE INFLUENCE OF LEADERSHIP STYLE, CAREER DEVELOPMENT AND INDIVIDUAL COMMITMENT ON EMPLOYEE PERFORMANCE AT ALFAMART IN BATAM CITY Wasiman Wasiman; Yvonne Wangdra; Suhardi Suhardi; Syaifullah Syaifullah
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v11i2.7226

Abstract

The research implementation was based on a research on research objects, namely Alfamart in Batam City with limited problems at Alfamart in the Sekupang area. This study aims to analyze and determine the influence of leadership style, career development and individual commitment to employee performance at Alfamart in Batam City. In carrying out this research using the method of distributing questionnaires to Alfamart employees in Batam City, with a total sample of 120 samples used in this study. Several tests were used, such as respondent's test, validity test, reliability test, normality test, t test, r test and f test. Based on the results of the validity test, it can be concluded that all the data used is valid and can be continued for reliability tests and other follow-up tests. Based on the results of the t test, it was found that the leadership style variable had a positive and significant effect on employee performance at Alfamart in Batam City. Furthermore, career development variables and individual commitment have a significant effect on employee performance at Alfamart in Batam City. The results of the Adjusted R-Square test show that performance variables can be influenced by leadership style, career development and individual commitment variables by 84%. The results of the f test conclude that all variables have a significant effect on employee performance at Alfamart in Batam City.
DISCIPLINE AND MOTIVATION ANALYSIS OF EMPLOYEE PERFORMANCE IN PROPERTY COMPANIES IN BATAM CITY Wasiman Wasiman; Yvonne Wangdra
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v11i1.6565

Abstract

This research is motivated by the condition of property during the Covid-19 period where several sectors experienced the impact of the pandemic, one of which was property. The purpose of this study was to determine the effect of discipline and motivation on employee performance at a property company in Batam City. The method used in this study was to conduct a survey and distribute questionnaires to five large property companies in Batam City which were used as samples in the study. The number of samples used were 115 samples. The results of the validity test found that all the independent variables or the x variable, the discipline variable, work stress and motivation, and the y variable, namely performance, were all valid with a value above 0.6. The results of the reliability test found that all research variables were reliable. From the results of the study concluded that discipline, work stress and motivation on employee performance at property companies in Batam City. The results of the Q square test show that the independent variable can explain the dependent variable by 75%, which means that the variables of discipline, work stress and motivation can affect the employee performance variable by 75% while the remaining 25% is influenced by other variables outside the research variable. Keywords: discipline and Motivation, Employee performance
THE ROLE of PRODUCT CHARACTERISTICS and PRICE DISCOUNTS in ENHANCING CUSTOMER SATISFACTION and LOYALTY Abnur, Asman; Edy wibowo, Agung; Syaiful, Hendra; Christian Lumban Tobing, Vargo; Wasiman, Wasiman; Nyoman Budhiartha, I
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Volume 13 Nomor 2 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i2.10038

Abstract

This study aims to examine the role of product characteristics and price discounts in building customer satisfaction and loyalty. The study is motivated by the growing competition among café businesses, where customer retention and satisfaction are crucial for business sustainability. This research explores whether product features and price discounts can effectively shape customer loyalty, either directly or through the mediating role of customer satisfaction. Using a quantitative approach, data were collected through purposive sampling involving 114 respondent who had previously visited MoMoo Café, located in a popular culinary tourism area. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The results show that price discounts do not have a direct and significant effect on customer loyalty. However, discounts were found to significantly influence customer satisfaction, which in turn significantly affects customer loyalty. This indicates that although discounts do not directly create loyal customers, they enhance satisfaction through the perception of value received, which subsequently drives loyalty. In contrast, product characteristics were found to have no significant influence, either directly on loyalty or on customer satisfaction. These findings highlight the importance of customer satisfaction as a strategic mediator in the formation of loyalty. Therefore, businesses operating in tourist areas should not rely solely on price promotions but should focus on creating a satisfying customer experience. Enhancing service quality, ambiance, and emotional engagement with the brand can result in more sustainable loyalty than price-based incentives alone. This study contributes to the consumer behavior literature in the tourism context by emphasizing the indirect role of price discounts and the central position of satisfaction in building long-term customer relationships.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION PADA PT INDOMARCO PRISMATAMA (INDOMARET) Wasiman, Wasiman; Wangdra, Yvonne; Wibowo, Agung Edy; Wangdra, Suvianto
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8236

Abstract

This study set out to determine if hedonic values and utilitarian values both had an effect on consumer satisfaction. 3) To examine the relationship between hedonic and utilitarian values and consumer happiness. 4) To determine how utilitarian and hedonistic values affect consumer satisfaction. The quantitative descriptive techniques used in this investigation. the procedure of collecting data via a questionnaire. The population of the research consisted of clients of PT Indomarco Prismatama (Indomaret) in Batam. The Slovin formula sampling method was used to choose up to 423 respondents. The research's conclusions are as follows: With a significance threshold of less than 0.05, the t test variable utilitarian value (X1) on customer happiness (Y) provided a value of 5.905 that was higher than the t table (5.905 > 1.9719). (0 . 000 0.05). The value of t arithmetic, which is more than t table (136.479 > 1.9719), is 136.479 in the hedonic variable value (X2) to Repurchase Intention with a significance of less than 0.05 (0.000 0.05). (Y). the multiple linear regression formula, Y = (-1.351) + 0.413 (X1) + 0.674 (X2) + e The study's findings suggest that hedonic and utilitarian value determinants have an impact on PT Indomarco Prismatama (Indomaret) consumers in Batam.
ANALISIS PERILAKU, KOMPETENSI, DAN MOTIVASI ORGANISATIONAL CITIZENSHIP TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN PROPERTI DI KOTA BATAM Wasiman, Wasiman; Wangdra, Yvonne; Effendi, Syahril
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8892

Abstract

This research aims to explore the impact of Organizational Citizenship Behavior (OCB), competence, and motivation on the performance of employees in property companies in Batam City. It also seeks to measure the extent of the influence of these variables through regression analysis, as well as the outcomes of t-tests and f-tests. The study originated from a survey that highlighted various complaints regarding OCB, competence, and motivation within these companies, prompting the researchers to investigate the issue further. The methodology involved conducting a survey and distributing questionnaires to 10 property companies in Batam City, deemed representative for the study. A total of 125 respondents were sampled, and several tests were conducted, including validity, reliability, regression, normality, t-test, and f-test. The validity test results indicated that all variables and statements were valid, while the reliability test confirmed the reliability of all statements. The analysis concluded that OCB, competence, and motivation significantly affect employee performance. Both the t-test and f-test results also demonstrated a significant impact on employee performance. The R-squared test results revealed that 81% of the variance in employee performance could be explained by the independent variables.
UTILIZATION OF AI TO ENHANCE STUDENT ENTREPRENEURSHIP ON SOCIAL MEDIA PLATFORMS Sitorus, David Humala; Wasiman, Wasiman; Siagian, Mauli; Wage, Sunarto
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 13 No 1 (2024): Volume 13 Nomor 1 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i1.9454

Abstract

This study examines the utilization of artificial intelligence (AI) in automating promotional content to enhance student entrepreneurship on social media platforms. By leveraging AI technologies, student entrepreneurs can efficiently generate, manage, and optimize promotional content, significantly improving engagement and reach. The study highlights key AI tools and algorithms that enable personalized and data-driven content creation, demonstrating their impact on marketing effectiveness. Conducted at Universitas Putera Batam with 100 student respondents, the research provides insights into the advantages and challenges of integrating AI into social media strategies for student-led businesses, ultimately fostering innovation and entrepreneurial growth in the academic environment
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Amelia, Wulan Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Bahri, Syahrul Baru Harahap Binton, Binton Bipianto, Iwan Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI Debora Tambunan DESSY . dompak, timbul Eky Priyono Erna Noferianti Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti evyanto, winda Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Ida Ayu Putu Sri Widnyani Iwan Bipianto Jeli Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin kurnia hardi, mardilla dwi Malau, Bergiat MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Polamolo, Rivaldo Antoni Pramita Studiviany Soemadijo Rahmat Rahmat Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Sipahutar, Lamtumiar Sitorus, David Humala Soemadijo, Pramita Studiviany Solly Aryza Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra ZAKIA FADILA Zakrimal Zakrimal