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All Journal Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Ayuningsih, Rizna
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Humanities Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)

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Dinamika Pembelian Impulsif Pada Toko Ritel Kesehatan Dan Kecantikan. Apakah Dipengaruhi Oleh Kualitas Layanan, Promosi Penjualan Atau Atmosfer Toko? Ayuningsih, Rizna; Hukama, La Diadhan
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 18 No 2 (2025): Juli-Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v18i2.324

Abstract

This study aims to determine and analyze Impulse buying of health, beauty and personal care products for consumers of health and beauty retail stores. This research uses an associative quantitative approach. Data collection in this study was carried out by distributing questionnaires online and offline to consumers who have made impulse purchases of health, beauty and personal care products at beauty retail stores. The questionnaire was processed using Microsoft MS analysis tools. Excel and SPSS. A total of 105 respondents were involved in this study. The results of this study found that service quality has a positive and significant effect on impulse buying, sales promotion has a positive and significant effect on impulse buying and store atmosphere has a positive and significant effect on impulse buying.
Co-Authors Hukama, La Diadhan