Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Hukum Lex Generalis
Permadi, Rhevy
Unknown Affiliation
Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Hukum Lex Generalis

 1 
Kajian Yuridis Perbuatan Melanggar Hukum Yang Dilakukan Oleh Penjual Skincare Yang Iklannya Menyesatkan Berdasarkan Pasal 1365 KUHPerdata Permadi, Rhevy
Jurnal Hukum Lex Generalis Vol 6 No 4 (2025): Tema Hukum Perdata dan Kenotariatan
Publisher : CV Rewang Rencang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56370/jhlg.v6i4.1851

Abstract

The cosmetics industry, particularly skincare, in Indonesia is growing rapidly in line with advances in technology and digital media. Competition has led businesses to use aggressive advertising, but this is often misleading, as in the cases of Daviena Skincare and Dr. Richard Lee. These practices harm consumers and violate the principle of honesty. This study aims to analyze the criteria for misleading skincare advertisements based on Article 1365 of the Civil Code, BPOM Regulations No. 18/2024 and No. 32/2021, as well as the forms of legal protection for consumers. Using a normative juridical method, the results of this study show that advertisements that do not correspond to facts are classified as unlawful acts and violate BPOM regulations. Legal protection is provided preventively through regulations and distribution permits, as well as repressively through administrative, civil, and criminal sanctions. This study emphasizes the importance of synergy between the government, business actors, and consumers in creating ethical and lawful advertising.
Co-Authors