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Lutfy Ike Prasetyawati
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Bisnis Kreatif dan Inovatif

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Pengaruh E-Recruitment, Reputasi Perusahaan, dan Kompensasi terhadap Minat Melamar Pekerjaan pada Mahasiswa Universitas Perwira Purbalingga Lutfy Ike Prasetyawati; Dyah Supriatin
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.827

Abstract

Final-year students have a high interest in immediately entering the workforce, but the available recruitment processes often do not meet their expectations. The e-recruitment system, which is expected to be efficient and transparent, instead causes confusion and doubt. Company reputation and compensation offered are also major considerations in the decision to apply. This study aims to analyze the influence of e-recruitment, company reputation, and compensation on the interest of Perwira Purbalingga University students in applying for jobs. A quantitative method was used with a causal associative approach. A sample of 59 respondents was selected through purposive sampling from students enrolled in 2021 and 2022. Data collection was conducted through questionnaires, then analyzed using instrument testing, descriptive analysis, classical assumption testing, and multiple linear regression. The results showed that e-recruitment had a negative and insignificant effect on job application interest. Company reputation had a positive and significant effect, while compensation had a positive but insignificant effect. The coefficient of determination value of 0.319 indicates that the three variables explain 31.9% of the variation in interest in applying for jobs, while the rest is influenced by other factors not examined in this study
Co-Authors Ajeng Aprilia Angga Bayu Dofiansyah Arin Laraswati Candra Jodi Rafika Dyah Supriatin Hanan Prasetyo Helliyana Saputeri Hima Barima Minanur Rofik Rissa Syabrina Wulan Prastika Suci