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All Journal Welfare: Jurnal Pengabdian Masyarakat
Arifin, Muhammad Alwan Riza
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Environmental Science Social Sciences

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Journal : Welfare: Jurnal Pengabdian Masyarakat

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Pemberdayaan UMKM Melalui Pelatihan Pemasaran dan Branding Produk Era Digital Damayanti, Putri Shela; Arifin, Muhammad Alwan Riza; Hermadiani, Firnanda; Ahmad, Azmi Fairuz
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2607

Abstract

The digital era has become one of the most effective marketing tools for Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine the role of social media in MSME product marketing strategies and its impact on increasing visibility and sales. Social media platforms such as Facebook and TikTok provide affordable and easily accessible platforms for MSMEs to build brands, interact directly with consumers, and creatively promote products. This community service program employed the ABCD (asset-based community development) method, employing five stages: discovery, dream, define, define, and destiny. The results of this activity demonstrate that the strategic use of social media can increase MSME competitiveness, expand market reach, and build stronger relationships with consumers. However, the effectiveness of this strategy is also greatly influenced by consistency, understanding of the target market, and the ability to manage content professionally. Thus, social media plays a vital role in  supporting the growth and sustainability of MSMEs amidst increasingly competitive markets.
Pelatihan Pembuatan Buket Snack Untuk Meningkatkan Kreativitas Santriwati dalam Membuka Peluang Usaha Kerja di Ponpes Sunan Ampel Rejomulyo Ahmad, Risna Ahmad Nuraini; Arifin, Muhammad Alwan Riza; Nuraini, Risna Ahmad; Rofiah, Nihayatur; Kusumawardhany, Sayekti Indah
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1737

Abstract

Rabithaah Ma'ahid Islamiyah on August 9, 2024 held a snack bouquet making training to improve the creativity and skills of female students in opening up business opportunities. This training was held at the Sunan Ampel Rejomulyo Islamic Boarding School, Kediri, with around 50 participants who were representatives of Islamic boarding schools in Kediri Regency and City. This activity is in collaboration with the Calalily & Mucha Griya Seserahan bouquet community. The service method used in the training includes theoretical explanations, introduction to tools and materials, and direct practice in small groups. Participants are taught basic techniques for making snack bouquets, from design to product completion. This training also includes an explanation of the purpose of making bouquets as products of economic value. The results of the activity showed an increase in participants' understanding of bouquet making techniques and creativity in creating products. This training succeeded in motivating female students to develop independent, skills-based businesses.
Co-Authors Ahmad, Azmi Fairuz Ahmad, Risna Ahmad Nuraini Damayanti, Putri Shela Hermadiani, Firnanda Kusumawardhany, Sayekti Indah Nuraini, Risna Ahmad Rofiah, Nihayatur