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All Journal Jurnal Sosial Humaniora Terapan International Review of Humanities Studies Jurnal Vokasi Indonesia
Satria, Hardika Widi
Program Pendidikan Vokasi Universitas Indonesia
Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Other

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Journal : Jurnal Vokasi Indonesia

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The Effect of Social Media E-Marketing Towards Consumers Shopping Behavior Krypton, Arius; Naldo, Naldo; Satria, Hardika Widi
Jurnal Vokasi Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

As the numbers of internet users increase, the trend of online transactions also increase. E-Marketing is one of a selling strategy using social media such as Facebook, Instagram, Twitter, Whatsapp, BBM and LinkedIn. The purpose of this study was to analyze the simultaneous and partial effect of E-Marketing on the shopping behavior of respondents. Data were obtained from questionnaires given to 100 student respondents of Indonesian vocational education. The analytical method used in this research is the t-test and F test using SPSS 17. Based on the results of the study it is found that three factors affected the shopping behavior of these respondents through their online transaction via social media, namely accessibility, currency, and interactivity. All e-marketing variables influenced the behavior of consumers. However, there are also some e-marketing variables affecting the shopping behavior of respondents in different factors. From the cultural factor, shopping behavior is influenced by the accessibility and currency variables, while an affected variable linked to personal factors is accessibility alone. For psychological factors, the only effecting variable is interactivity. But overall e- marketing variables affected the shopping behavior of respondents.
TINJAUAN ANALISIS DESAIN GRAFIS PADA KONTEN INFOGRAFIS TRANSPORTASI DARAT INSTAGRAM DEWAN TRANSPORTASI KOTA JAKARTA: STUDI KASUS TAHUN 2021 Satria, Hardika Widi; Ningtyas, Putri Ayu; Sumirat, Muhammad Anas Ramadhan
Jurnal Vokasi Indonesia Vol. 11, No. 1
Publisher : UI Scholars Hub

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Paper ini membahas desain grafis di dunia periklanan dan pemasaran. Desain Grafis menggunakan kata, gambar dan elemen grafis untuk berkomunikasi serta merupakan bagian dari ekspresi verbal-visual. Infografis saat ini banyak diaplikasikan di dunia periklanan. Dewan Transportasi Kota Jakarta (DTKJ) berusaha membangun brand awareness melalui medium infografis. Infografis yang dibuat merupakan infografis mengenai transportasi darat yang dibuat secara berkelanjutan, berisi tentang ketersediaan transportasi, rute transportasi, jam transportasi, kondisi transportasi, dan kebijakan mengenai transportasi guna membangun brand DTKJ itu tersendiri menjadi sebuah instansi mengenai transportasi di DKI Jakarta yang menarik, aktif, dan sustainable. Instagram digunakan oleh DTKJ sebagai salah satu pendekatan social media marketing dalam usaha penyebaran informasi berbentuk infografis DTKJ kepada khalayak umum. Penelitian ini merupakan studi kasus yang dilakukan di DTKJ pada bulan Januari-April 2021. Data diperoleh dari wawancara, pengamatan, pengkajian, dan aplikasi praktik desain grafis. Hasil dari project ini dapat dilihat pada periode April 2021 dimana salah satu bentuk postingan infografis mendapatkan reach kedua teratas dari keseluruhan postingan Instagram DTKJ yaitu 2.300 reach serta terdapat kenaikan jumlah followers Instagram DTKJ dari 1.945 followers pada Februari 2021 ke 2.500 followers pada April 2021.
Co-Authors Dewi Kurnia Agustine Fitriyah Nurzakiyah Friska Arifiani Heychael, Muhammad Kirana, Nazira Shafera krypton, arius Maudisha Alifa Rahman Naldo Naldo Naldo, Naldo Ningtyas, Putri Ayu Priyandhini, Besty Sumirat, Muhammad Anas Ramadhan Tantuah, Naldo