Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Perilaku dan Strategi Bisnis
Rosy Tabita
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Perilaku dan Strategi Bisnis

 1 
PENGARUH CUSTOMER VALUE, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP PEMBELIAN ULANG DI SUPER DAZZLE GEJAYAN Rosy Tabita; Nuvriasari, Audita
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 1 (2025): Februari (IN PRESS)
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Customer Value, Service Quality, and Price Perception on Re-Purchasing at Super Dazzle Gejayan. This research uses an explanatory research type with a quantitative approach. The sampling technique employed is nonprobability sampling, with a total sample of 100 respondents who have shopped at Super Dazzle Gejayan. Data were collected using a questionnaire. Data analysis was conducted using descriptive analysis and inferential analysis with multiple linear regression methods. The results of this study indicate that: (1) Customer Value has a significant positive effect on Re-Purchasing, (2) Service Quality has a significant positive effect on Re-Purchasing, (3) Price Perception has no significant effect on Re-Purchasing
Co-Authors Audita Nuvriasari