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All Journal Jurnal Ilmiah Multidisiplin Indonesia Journal Abdimas Paspama Service
R Dewi Pertiwi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Physics Public Health

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Journal : Jurnal Ilmiah Multidisiplin Indonesia

 1 
Driving Social Commerce Adoption in Indonesia: The Role of Trust, Reviews, and Platform Features Asri Sundari; R Dewi Pertiwi
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

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Abstract

Developments in information and communication technology have supported the emergence of social commerce as a new form of online transactions that combines the functions of social media and e-commerce. This study aims to deeply understand the factors driving social commerce adoption in Indonesia, focusing on trust, reviews, and platform features. The study was conducted using a qualitative approach with descriptive methods. The results indicate that trust, user reviews, and platform features play a significant role in driving social commerce adoption in Indonesia. Trust has been shown to be a key factor influencing purchasing decisions, with information transparency, transaction security, and seller reputation contributing significantly to consumers' sense of security. User reviews serve as social proof, helping potential buyers assess product quality and seller reliability, while interactive features such as live shopping and user-generated content enhance engagement and the shopping experience. Overall, the combination of trust, social support through reviews, and innovative platform features creates a more credible and engaging social commerce ecosystem for Indonesian consumers.
Implementation of Cause-Related Marketing Strategy in Increasing Consumer Engagement with Brands R Dewi Pertiwi; Asri Sundari
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

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Abstract

This study aims to analyze the implementation of Cause-Related Marketing (CRM) strategies in increasing consumer brand engagement. CRM is a form of corporate social responsibility that combines business objectives with social goals through partnerships between companies and non-profit organizations. This approach allows companies to focus not only on profits but also on contributing to social and environmental issues relevant to consumer values. This study used qualitative methods with a descriptive approach, through literature review, social campaign observations, and analysis of CRM implementation by several companies, such as Unilever (Lifebuoy and Molto) and Burger King. The results show that CRM strategies can strengthen emotional connections and consumer engagement with brands, enhance positive corporate image, and attract market segments such as Millennials and Gen Z, who care about social issues and sustainability. CRM also creates shared value between companies, social organizations, and communities through mutually beneficial partnerships. In conclusion, CRM has proven effective in building consumer brand engagement and loyalty. Authentic, consistent, and socially value-oriented CRM implementation can strengthen a company's reputation, foster consumer trust, and support sustainable development goals. Therefore, companies need to integrate social values into their marketing strategies to create long-term, profitable relationships between businesses, consumers, and communities.
Co-Authors Asri Sundari Dewi Yolanda Putri Wanda Laksniyunita