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All Journal Welfare: Jurnal Pengabdian Masyarakat Journal of Community Engagement in Economics
Pinasty, Rekananta Nasa
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Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Welfare: Jurnal Pengabdian Masyarakat

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Integrasi Kasir Pintar Untuk Peningkatan Daya Saing UMKM Warung Kuliner Dhoho Plaza Kota Kediri Jaza', Mochammad Miftakh; Khoiruddin, M Ilman; Pinasty, Rekananta Nasa; Barira, Imelda Nurrahmatul; Adhitya, Toni
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1764

Abstract

Candaria is an MSME that utilizes the potential of pineapple fruit, typical of Kediri Regency, to produce processed products with added value. However, Candaria's branding and product promotion strategies are still limited to the simple use of social media. This community service activity aims to assist Candaria in strengthening branding and increasing product promotion through social media, especially Instagram. The method used is the Asset- Community Development approach, which utilizes local assets such as superior products and available technology to optimize the potential of MSMEs. Assistance is carried out by creating creative video content containing product introductions and education about processed pineapple typical of Kediri. The results of the activity show an increase in the quality of Candaria's digital content, which has an impact on increasing product visibility on social media and consumer appeal. Through this activity, Candaria is able to develop a more effective and sustainable marketing strategy.
Co-Authors Barira, Imelda Nurrahmatul Faiza, Nurlaili Adkhi Rizfa Jaza', Mochammad Miftakh Khoiruddin, M Ilman Nuraini, Risna Ahmad Toni Adhitya, Toni Widamayanti, Shinta Eka