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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Yiskayani Pakasi, Filadelfi
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Journal : Martabe : Jurnal Pengabdian Kepada Masyarakat

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FILANTROPIS EVENT PESTA OLI GRATIS UNTUK MENINGKATKAN LOYALITAS PELANGGAN PADA BENGKEL RESMI SUZUKI JUANDA Yiskayani Pakasi, Filadelfi; Wahyuni Arsyad, Annisa
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 6 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i6.2489-2495

Abstract

This journal discusses the philanthropy of Suzuki Juanda's official workshop, through an event called “Pesta Oli Gratis”, which is held to increase customer loyalty through social media.In modern marketing in this era, companies do not focus only on selling products, but also must know about how to build a stronger relationship with customers. The purpose of this event is to attract customers' attention and engage them in a fun and rewarding way. Through these activities, Suzuki hopes to increase customer satisfaction and loyalty through positive experiences. The company can also increase its audience and improve brand awareness by utilizing social media as the main platform for promotion and  interaction. The impact of philanthropic activities on customer loyalty was assessed through Qualitative research. The research also looks at how social media contributes to this process.
Co-Authors Arsyad, Annisa Wahyuni Rosyid Nurrohman