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All Journal Jurnal Indonesia Sosial Teknologi
Rifnida, Nida
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Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Indonesia Sosial Teknologi

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Antecedents Affecting Customer Satisfaction Hirotoland Bogor City Branch Rifnida, Nida; Ekawati, Christina
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 9 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i9.720

Abstract

This study aims to analyze the influence of differentiation strategy, service quality, and promotion on customer satisfaction at Hirotoland Branch Bogor. The sample used in this study consisted of 100 individuals. The data analysis method employed was multiple linear regression. The results of hypothesis testing simultaneously indicate that the variables of differentiation strategy, service quality, and promotion significantly affect customer satisfaction. The results of partial hypothesis testing show that each variable, namely differentiation strategy, service quality, and promotion, significantly influences customer satisfaction. This research contributes to the understanding of factors affecting customer satisfaction at Hirotoland Branch Bogor and provides insights for management to develop more effective strategies to enhance customer satisfaction.
Co-Authors Ekawati, Christina