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Maheswari, Inezella
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

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Pengaruh Citra Merek dan Inovasi Produk terhadap Minat Beli Ulang Produk Roma di Kabupaten Sidoarjo Maheswari, Inezella; Pudjoprastyono, Hery
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5726

Abstract

This research aims to determine the relationship between brand image and product innovation on repurchase interest in Roma products located in Sidoarjo. Roma products are the focus where further research will be carried out in terms of innovation and brand image. Likert scale in quantitative with sample (non probability). 100 Roma customers were studied with Smart Pls analysis. The results of this research indicate that the relationship between brand image, product innovation and repurchase intention has a significant and positive influence on each other in Sidoarjo Regency.
Co-Authors Pudjoprastyono, Hery