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All Journal Jurnal Kelola : Jurnal Ilmu Sosial
Bora, Sabike Tabitha
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Kelola : Jurnal Ilmu Sosial

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PENGARUH GAYA HIDUP, CITRA MEREK, SOSIAL, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TAS BRANDED KW Bora, Sabike Tabitha; Rahmawan, Ginanjar
Jurnal Kelola: Jurnal Ilmu Sosial Vol 5 No 2 (2022): Jurnal Kelola: Jurnal Ilmu Sosial
Publisher : Globalwriting Academica Consulting & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jk.v5i2.636

Abstract

This research will be carried out with the aim of being able to find out how the influence of brand image, lifestyle, price & social environment on purchasing decisions of KW branded bags in the city of Surakarta. This research falls into the category of causal associative research using a quantitative approach. This study will use a questionnaire to obtain primary data using a 5-level Likert scale. The sampling technique used was purposive sampling with a total sample of 100 respondents. The results of this study indicate that brand image, lifestyle, social environment, and product quality have a significant influence on the decision to buy KW branded bags in Surakarta.
Co-Authors Ginanjar Rahmawan, Ginanjar