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Journal : Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan

Analisis Penggunaan Teori SWOT Pada Showroom Mobil Bekas Di UD. ALDO MOTOR Kec Waru Sidoarjo Amanda Eka Saputri; Gilang Ramadani; Muhammad Yasin
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 3 (2023): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i3.901

Abstract

There are many cases of MSMEs in Indonesia that are not precise in carrying out business strategies due to a lack of knowledge and understanding in building the business. Therefore, a business can achieve its target if the implementation of a business strategy is the driving force for increasing the income of a business. So, this study aims to analyze the strategy of an MSMEs in Waru sub-district, Sidoarjo regency with a descriptive qualitative research method and data collection using interviews, observation or observation, and data analysis was also carried out to strengthen the data needed by researchers. This study uses the SWOT theory to determine the Strengths, Weaknesses, Opportunities, Threats at UD. ALDO MOTOR. The results of this study indicate that there are problems at UD. ALDO MOTOR is a location that is not strategic because it is not right on the main highway so consumers who want to go to the showroom location have a little difficulty with the bookkeeping at UD. ALDO MOTOR is still a mess because the owner still doesn't understand and understand.
Co-Authors Afidah, Rafiatul Agustan, Boby Ahmad Ahmad Akwilla Nathanael Odoh Al Azra, Abdi Amaliya Dinda Damara Amanda Eka Saputri Amelia, Sopy Anas Arfandi Angga Dwi Permadi Ardin Abdul Gani Arief Ibnu Haryanto Arif Ramdhani Aulia, Gita Amara Bambang Sriwijaya Dedi Iskandar Dedi Iskandar Dely Izzatin Nabila Denok Dwi Anggraini, Denok Dwi Destiana Ayu Ningrum Dwi Cahyani, Nanda Dwi Puji Lestari, Dwi Puji Dwi Yunita Putri Eni Safitri Erwan Efendi Fatchur Rozci Fitri Luthfia Wachdah Fitriana Fitriana Haerani Haerani Handayani, Epy Hapidudin, Didin I Made Suparta Icam Sutisna Ichsan Ali, Muhammad Irwan Rasyad ISHAK Iwan Fataha Iwan Fataha Iwan Jamil Kadir, Sulasikin Sahdi Kaskoyo, Hari Kurniawan Kurniawan Lazia Putri Widjiastuti Lintang Putri Yuansyah M. Alandra Bestama Malik, M Fathur Mardyansyah, Ardhan Firman Marlida, Siti Marsyanda Jasmine Reviyanto Mashudie, Ritha Rahayu Mochamad Amboro Alfianto Moh. Syauqil Umam Muhammad Yasin Nabila Sya’bani Nadya Zhafira Sanjaya Nanang Mulyana, Nanang Narannisa, Marsya Naufal Fadli Efendi Nibraas Nabiiah Harijadi, Naufal Nugroho Febrianto Oman Hadiana ONESIMUS SAMPEBUA Puji Lestari, Dwi Puspa Ardini, Pupung Putri, Anggreany Haryani Putri, Hentina Putu Monica Sari Ratna Dewi Ratna Dewi Rendy Ramadlani Ribut Wahidi Ridwan, Rini Rizky Amaliya Rommy Qurniati Rosami, Aditya Permana Sabila.R, Dea Putri Salma, Ghaitsa Samin, Giofandi Sartono Sartono, Sartono Sesatya, Sekko Shella Rosananda Silva Wulandari Siti Sofa Riskianti Sofiyatul Fitriyah Sujiarti, Lusi Sulasikin Sahdi Kadir Suryaman, Oman Susanti SE MM Syifa, Zahra Tauhidman, Hilal Umul Aiman Vanes, Vanesa Virgina, Gingin Wafa, Asyifa Syaidatul Wasilul Arham Yenti Juniarti Yesi Eka Evri Yanti Yoesyifa, Kheisya Aditya Yoga Tri Gumilang Yudi Prastyo Yulius Duma