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All Journal Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Albert William, Aloysius
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Economics, Econometrics & Finance

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Journal : Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS

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The The Influence of Service Quality, Trust, and Corporate Image on Customer Retention Albert William, Aloysius; Widayatmoko, Widayatmoko; Setyanto, Eddy
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1 (2025): Jurnal Kewirausahaan, Akuntansi dan Manajemen
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1.496

Abstract

This research aims to determine the influence of Service Quality, Trust, and Corporate Image on Customer Retention at Young Coffee & Food in Bekasi city. The study utilizes a quantitative approach with both primary and secondary data sources. The population of this study consists of customers of Young Coffee & Food in Bekasi, totaling 478. The sample size is 83 respondents. The sampling technique employed is purposive sampling, selecting customers of Young Coffee & Food who have made at least one purchase transaction. Data analysis was conducted using SPSS version 25.The results of the partial test (t-test) indicate that service quality, trust, and corporate image have a positive and significant influence on customer retention at Young Coffee & Food in Bekasi city. In the partial test, the dominant independent variable affecting customer retention is corporate image, with the largest beta value of 0.244 and a significance value of 0.000, which is less than 0.05. The simultaneous test results (F-test) demonstrate that service quality, trust, and corporate image simultaneously influence customer retention at Young Coffee & Food in Bekasi city.
Co-Authors Widayatmoko, Widayatmoko