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Sri Martono
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Analisis Swot Untuk Menentukan Strategi Pemasaran Usaha Telur Puyuh Mbak Tik Sri Martono; Fitriyanti
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 2 No. 02 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: Marketing strategy is a plan that will be used by a company to conduct marketing and determine the company's goals and objectives. Marketing strategy is also used to carry out sales activities by using communication techniques that aim to provide information to the target audience so that the company's goals can be successful. The marketing strategy is designed to be effective and efficient with easy distribution of messages and minimal effort is spent on these marketing communication activities. Purpose This study aims to determine the marketing strategy that can be applied to the quail egg business, based on the SWOT analysis. Methods: The research method used is descriptive qualitative because it aims to analyze data by describing or describing the situation in the field and at the same time determining the marketing strategy for your quail egg business. Conclusion: The results of this study through SWOT analysis found that the IFAS matrix is in quadrant I so that it can use strengths to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support an aggressive growth policy, and the SWOT matrix can be found in a marketing strategy that can be applied by your quail egg business, namely to be more aggressive in making sales by maximizing technological advances, maintaining product quality, increasing consumer loyalty, maintaining promotional activities, carrying out site renovations, taking good care of quail health, carrying out marketing innovations, and improving service quality. Suggestion: There are still many limitations in this research and need to be developed again for future research agendas. The scope of this research is still small and in a less broad scope because it is only driven by one informant, so that future research can be developed through the addition of variables and the number of objects to be studied.
Penerapan Strategi Pemasaran Digital Melalui Media Sosial Di Surya Jaya Sedadi Sri Martono; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: The increasingly rapid advances in technology have brought various changes to every aspect of life, starting from the cultural, political, social and economic fields. In recent years, the development of the internet has had an impact, especially in the business sector. Even though there are negative impacts, the presence of the internet also creates great opportunities in the business world. Likewise with Surya Jaya Sedadi, with the presence of the internet, it has become easier to manage its business, even with this technology, it has been able to increase its sales value. Purpose: The aim of this research is to identify how to implement digital marketing strategies through social media in surya jaya sedadi. Methods: The research method used is content analysis method and literature survey to define concepts and develop measurements. Results: As more and more micro and small business actors utilize various social media platforms (including Surya Jaya Sedadi), it becomes important to choose various existing social media platforms, of course the ones that best suit their needs. Conclusion: Digital marketing has become an important part in various business decisions, from product development, pricing, even to forms of interaction between people. Suggestion: For the future agenda we plan to validate the measurement of both concepts and test the proposed model with quantitative methods.
Mengkaji Peran Komite Ekonomi Kreatif dan Unsur Pemerintah Dalam Pengembangan Sektor Ekonomi Kreatif di Kabupaten Grobogan, Menghadapi Era Ekonomi Digital Winarsih; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: The phenomenon of shifting waves of economic orientation, starting from the agricultural economy, moving to industrialization and then the era of the information economy has an impact on competitiveness emergency and increasingly tight market competition. Many countries are starting to realize that the industrial sector is no longer the main economic resource, but rather creative human resources, which is marked by the emergence of a new economic era that prioritizes information and creativity, which is known as the creative economy. Purpose: The aim of the research to make a contribute to the Grobogan Regency Creative Economy Committee to formulate appropriate strategies as a basis for carrying out its role as a driving force through coaching and mentoring creative economy actors in Grobogan Regency, especially in increasing readiness to face the demands of global competition in the era of economic digitalization which requires actors The creative economy is technologically literate or able to follow developments in science and technology. Methods: This study employs descriptive Qualitative method. Conclusion: The employment of marketing principals is greatly significant in facing the global competition through creative economy products penetration. The strategy in product designs, targeting, product differentiation, and marketing strategy is a crucial in improving the product competitive advantage. In order to recognize the competitors’ strengths and market tastes, marketing intelligence is required. In this case, the competition in globalization era is the economic competition and the main tool required is creative economy. Due to the tight commitment from the creative economy stakeholders in Indonesia in applying the creative economy momentum, creative economy becomes the spearhead the new economic growth in increasing the nation prosperity which leads to ‘Indonesia Emas 2045’. Suggestion: The synergy of the whole stakeholders is required to overcome the barriers and treats in creative economy development. The central and local government who formulate the policy is expected to fully commit to facilitate, inspire, and motivate the creative economy development through measurable actions based on priority scale, focus, and concrete.
PENGARUH DIGITAL MARKETING, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN KONSUMEN DI AYAM KREMES PURWODADI KOTA PURWODADI Abdurrahman Hamam; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background : Currently the culinary business is a very promising business, because food is a basic need for society. Digital marketing is a system that has been embedded in the world of marketing in the digital era, in this era all forms of information can be received by the public very easily and quickly. A form of consumer assessment of the level of service that has been received by consumers, good service is certainly expected by consumers to provide a sense of satisfaction, called service quality. Apart from that, promotion is also a form of marketing communication in increasing people's purchasing power. So in assessing consumer satisfaction, it is referred to as feelings of pleasure or disappointment that arise as a result of comparing the results of products and services that are in accordance with consumer needs, what is expected by consumers to feel very satisfied. Purpose: Describe and analyze the influence of digital marketing on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze the influence of service quality on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze promotions on consumer satisfaction at Ayam Kremes Purwodadi, describe and analyze the influence of digital marketing, service quality and promotion simultaneously on consumer satisfaction at Ayam Kremes Purwodadi. Methods: This research uses a quantitative approach. Determining the sample size used Cooper and Emory theory and obtained a sample of 100 respondents. Analyzed using IBM SPSS Statistics Version 25 Forwindows statistical analysis techniques. Conclusion: digital marketing, service quality and promotion play a role in increasing consumer satisfaction. Suggestion: Further research can be carried out by increasing the number of respondents so that they can represent consumers at Ayam Kremes Purwodadi in terms of testing the influence of consumer satisfaction. Apart from the variables examined in this research, there are still many other variables that can influence consumer satisfaction when making a purchase.
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus Pada UMKM Kripik Tempe Mbak Enik Di Kota Purwodadi Kabupaten Grobogan) Dwi Bagas Ma'a Shobirin; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 02 (2023): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background : Business competition is very tight where every entrepreneur wants to produce quality products, from the various similar products currently circulating, this means that business people must be able to survive and compete by producing quality products. Marketing products or services to consumers, in the business world which is designed to plan, determine prices, promote and distribute various products that are able to fulfill consumer desires with the aim of reaching the target market achieving the goals desired by the company. The good and bad of marketing management carried out encourages consumers to do so. buying decision. Purpose: To purpuse Product Quality, Price and Promotion on Purchasing Decisions (Case Study of Mbak Enik's Tempe Chip MSMEs in Purwodadi City, Grobogan Regency) Methods: This research uses a quantitative approach which aims to test the hypothesis formulated. Determining the number of samples used the Slovin formula with a purposive sampling technique and obtained a sample of 174 respondents. Analyzed using the Statistical Analysis Program for Social Science (SPSS) statistical analysis technique. Conclusion: The research results show that product quality has a significant influence on purchasing decisions, price has a significant influence on purchasing decisions. Promotions have a significant influence on purchasing decisions. And product quality, price and promotion simultaneously have a positive and significant influence on purchasing decisions. Suggestion: For future agendas, you can add research variables such as brand, consumer preferences, environmental factors, service quality, and other variables. Keywords: Product Quality, Price, Promotion, and Purchasing Decisions
The Influence of Perceived Value, Product Accessibility, and Promoter Responsiveness on the Purchase Decision of Mobile Phones at SMS Shop Mijen Semarang Mardiyani, Devi Lilis; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 02 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Backround & Purpose : Competition in the retail world, particularly in mobile phone sales, is becoming increasingly intense due to the rising number of competitors and product variations. Companies like SMS Shop Mijen Semarang need to enhance the performance of their promoters to ensure effective operations and satisfactory customer service. This study aims to analyze the influence of perceived value, product accessibility, and promoter responsiveness on purchasing decisions for mobile phones at SMS Shop Mijen, Semarang. The perceived value variable is measured through emotional, social, functional values, and price/value for money, while product accessibility is assessed based on distance, travel costs, and time required to reach the store. Promoter responsiveness is evaluated based on their ability to meet consumer needs. Methode :The method used is quantitative with a survey approach, collecting data from 68 consumers through questionnaires. The data is analyzed using multiple linear regression. Result: The results indicate that all three variables significantly influence purchasing decisions, and it is recommended that SMS Shop Mijen enhance the functional value of its products and ensure promoters remain responsive to consumer needs
PRICE, INNOVATION, AND BRAND IMAGE'S EFFECT ON CUSTOMER SATISFACTION AT AGUNG TAILOR PURWODADI SEWING UMKM Fitria Enno Apriliyani; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 01 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background & Purpose: Analyzing how pricing, innovation, and brand image affect customer happiness is the goal of this study. Regarding this issue, UMKM Agung Tailor refers the difference between customer expectations and the reality they experience. Method: Quantitative research methodology is employed. Total sampling is the method used in this study. In this study, there were 97 responders in the sample. The tool used to collect the data is a questionnaire. Results: demonstrates how Sewing UMKM's brand image influences customer satisfaction in a positive and significant way, how innovation influences customer satisfaction in a positive and significant way, and how price influences customer satisfaction in a positive and significant way. Purwodadi Agung Tailor. Conclusion & Suggestion: The variables brand image, innovation, price customer satisfaction, in the UMKM Jahit Agung Tailor Purwodadi, overall product prices have an influence, but digital marketing does not have a real influence. When creating marketing strategies that influence consumer purchasing decisions, selling price and product quality must be considered simultaneously, and digital marketing methods may need to be re-evaluated.
PENGARUH LIFESTYLE, CUSTOMER TRUST, DAN PRODUCT REVIEW TERHADAP PURCHASE DECISION (Konsumen Alicia Skincare Clinic Purwodadi) Dea Puspita Rini; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 2 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Industri perawatan kulit di Indonesia berkembang pesat, sehingga mendorong kebutuhan untuk memahami perilaku konsumen di pasar lokal seperti Purwodadi. Klinik Perawatan Kulit Alicia menarik konsumen dengan produk yang terjangkau dan dirancang khusus, sementara keputusan pembelian dibentuk oleh gaya hidup, kepercayaan pelanggan, dan ulasan produk. Karena studi sebelumnya menunjukkan hasil yang tidak konsisten terkait faktor-faktor ini, studi ini bertujuan untuk mengkaji pengaruhnya terhadap keputusan pembelian di Klinik Perawatan Kulit Alicia Purwodadi guna memberikan wawasan yang bermanfaat bagi peningkatan strategi pemasaran. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Kuesioner dibagikan kepada 70 konsumen aktif Alicia Skincare Clinic Purwodadi, yang dipilih melalui teknik pengambilan sampel acak sederhana. Data yang diperoleh dianalisis menggunakan regresi linier berganda dengan SPSS versi 26 untuk mengevaluasi pengaruh gaya hidup, kepercayaan pelanggan, dan ulasan produk terhadap keputusan pembelian. Temuan penelitian menunjukkan bahwa gaya hidup, kepercayaan pelanggan, dan ulasan produk berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun kolektif. Dari variabel-variabel tersebut, gaya hidup muncul sebagai faktor paling dominan yang memengaruhi keputusan konsumen di Alicia Skincare Clinic Purwodadi. Studi ini menyimpulkan bahwa gaya hidup, kepercayaan pelanggan, dan ulasan produk berpengaruh signifikan terhadap keputusan pembelian, dengan gaya hidup sebagai faktor yang paling dominan. Bisnis, khususnya Alicia Skincare Clinic, sebaiknya berfokus pada penyelarasan produk mereka dengan gaya hidup konsumen, memperkuat kepercayaan melalui kualitas dan keamanan, serta mendorong ulasan positif untuk meningkatkan daya saing. Penelitian selanjutnya disarankan untuk mengeksplorasi faktor-faktor lain yang memengaruhi perilaku konsumen guna mendapatkan wawasan yang lebih luas.
Co-Authors Abdurrahman Hamam dea puspita rini Dwi Bagas Ma'a Shobirin Fitria Enno Apriliyani Fitriyanti Indah Rahayu Mardiyani, Devi Lilis WINARSIH