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All Journal JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Rachel Mia L. Lumbantoruan
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences

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Journal : JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL

 1 
Pemanfaatan Media Komunikasi Dan Informasi Sebagai Pembangunan Nasional Setiamenda Ginting; Rachel Mia L. Lumbantoruan; Noyanta Luga; Niat Hati Gulo; Stephen Boy Harefa
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 1 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

This scientific work is the result of analysis and literature review which reviews communication and information media, namely social media in the form of social networks as a very effective medium used as a communication and information medium to convey people's problems or aspirations, especially for areas that have not been maximally touched by media. This research aims to: first, describe the characteristics of digital era society who use communication media. Second, describe the relationship between communication media and national development and Third, describe the opportunities and challenges that arise in digital era society. And fourth, describe the efforts that must be made in the digital era. This research method is descriptive research with a qualitative approach. Researchers collect data according to existing events. Then the data is analyzed by collecting data, reducing data, presenting the data and then drawing conclusions or verification. The research results show that national development will be realized well if there is communication media in the form of social networks that people use correctly, ethically and responsibly. This can be achieved by the wider community by collaborating between the community and the local government, namely by providing education in all places evenly.
Komunikasi Virtual Melalui Media Instagram Pada Remaja Mega Sihombing; Noyanta Luga; Rachel Mia L. Lumbantoruan; Hindi Agus Mardin Laia; Epifania Buulolo
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 1 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Virtual communication is communication that uses media and internet networks, where this communication does not require meeting directly or face to face with the person you are talking to. Teenagers use a lot of virtual communication to communicate with their friends via social media such as Instagram. The aim of this research is to find out how virtual communication is carried out by teenagers and to find out the use of each feature on Instagram as a communication tool. This research uses New Media theory as a basis for writing this thesis. The informants in this study were 5 people. The results of this research are that virtual communication carried out by teenagers plays a very important role in communicating in the current era, because there are still many teenagers who use virtual communication when communicating. Virtual communication on Instagram media has many features for communicating which means teenagers can choose to communicate virtually via any feature. The research method uses qualitative with data collection using interviews and documentation.
Komunikasi Antar Pribadi Dalam Mempertahankan Kepuasan Pelanggan Nurhawati Simamora; Setiamenda Ginting; Rachel Mia L. Lumbantoruan; Sinilia Bohalima; Desti Murni Telaumbanua
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 1 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Communication is a basic human activity, by communicating humans can relate to each other in everyday life wherever humans are. Interpersonal communication is communication between people face-to-face, which allows each participant to capture other people's reactions directly, both verbally and non-verbally. Interpersonal communication, as communication between the communicant and the communicant, is considered the most effective type of communication in an effort to change attitudes, opinions or behavior. This research discusses interpersonal communication to increase customer satisfaction with services. This research aims to find out how interpersonal communication works to determine the level of customer satisfaction, using a humanitarian approach, namely openness, empathy, supportiveness, positivity and equality. This research design is descriptive research with a qualitative approach.
Analisis Positioning Nike Noyanta Luga; Rachel Mia L. Lumbantoruan; Evi Enitari Napitupulu; Rizki Indah Fitria; Sharly Sianturi
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 1 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Nike produces a wide range of sports equipment such  as running shoes, sportswear, football, basketball, tennis, golf, etc. Now Nike follows global fashion trends and is well known and popular in youth culture and hip hop culture to supply several fashion products. In this research, an analysis of Nike's positioning was carried out starting from distribution, value, product plans, development and promotion, advertising division to investigating Nike's superiority in the global market and comparing it with competitors. Nike's strategy focuses on consumers who love Nike and drives product value to higher levels. Customers who perceive a product to be of high quality are likely to pay high prices more often and consistently. Once consumers develop product intimacy, they will associate themselves with the product and will pay whatever price is listed on the product. The results of research using analysis explain that Nike remains and continues to be at the forefront in creating and distributing clothing and types of sports equipment. However, Nike should consider focused loads too heavy and not allow "rest on top". Negative impacts of Nike's central promotion system, for example, advertising that is too high, raw material costs affected by global finance, representation practices that have a negative impact on Nike's brand image. Likewise the dangers of Nike's central advertising system, for example Nike cannot keep up with world design trends, its benefits are affected by money trade and financial downturns as it expands throughout the world.
Pola Komunikasi Antara Dosen Dan Mahasiswa Dalam Proses Pembelajaran Mata Kuliah Hubungan Internal Dan Eksternal Rachel Mia L. Lumbantoruan; Evi Enitari Napitupulu; Noyanta Luga; Cyndi Samosir; Holy Zega
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 1 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Communication patterns between lecturers and  students in this context become more important because they involve a higher level of knowledge transfer and a deeper understanding of communication. At the third semester level, students are expected to have better critical and analytical skills, and this is what makes effective communication very relevant. However, it should be recognized that there are variations in these communication patterns across higher education institutions. Researchers are interested in observing the teaching and learning process in internal and external relations courses so that this research is more specialized and focuses on one object. Apart from that, the researcher also observed that in the learning process, internal and external relations courses applied good communication patterns, as proven by class projects that had been created with the aim of making students understand more about the material, delivered with direct practice in the field. This research uses qualitative methods by conducting interviews with relevant lecturers and students. The results of the interview explain that the communication patterns used in the learning process for internal and external relations courses are upper and lower communication, meaning that the communication used is incorporated into organizational communication. This communication pattern is used to obtain feedback from students in the form of active response stimuli and implementation through practice in the field.
Co-Authors Cyndi Samosir Desti Murni Telaumbanua Epifania Buulolo Evi Enitari Napitupulu Hindi Agus Mardin Laia Holy Zega Mega Sihombing Niat Hati Gulo Noyanta Luga Nurhawati Simamora Rizki Indah Fitria Setiamenda Ginting Sharly Sianturi Sinilia Bohalima Stephen Boy Harefa