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Yudha Rahman, Shandikha Arya
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Economics, Econometrics & Finance

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Journal : Journal of Management

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Analysis Of The Use Of Digital Payments In MSMEs As An Effort to Increase Income In The Sanggabuana Coffee Tourism Village Rosmawati, Ery; Suherman, Ujang; Apriani, Zenita; Yani, Dini; Yudha Rahman, Shandikha Arya
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Research in the Sanggabuana coffee village tourist area aims to analyze how digital payments are used by MSMEs based on indicators of the value of digitalization of MSMEs and by current conditions. This research also looks at the impact of using digital payments on increasing income. This research was carried out using a quantitative descriptive method, the results of the analysis show that MSMEs have a very high level of awareness, namely, 94% of MSMEs understand the importance of using digital payments in transactions. Where this level of awareness is related to the level of efficiency ( Efficiency ), security, and risk ( Security ), content related to digital payment finance is easy to understand ( Perceived ease of payment) and the use of digital payments provides benefits ( Perceived benefits) for MSME owners in developing their business and provide opportunities for business growth. However, the fact is that digital payment users among MSMEs in the Sanggabuana coffee village tourist area are relatively low. This can be seen from the percentage of digital payment users, namely 19 MSMEs or 63.33% do not use digital payments in transactions. This is in line with data from the Ministry of Communication and Information that the digital society index in Indonesia is classified as very low. From the research results, 36% of respondents who had provided digital payment facilities reported an increase in sales revenue every month.
The Influence of Service Quality and Facilities on Consumer Satisfaction of Mie Gacoan Karawang Zenita Apriani, Zenita Apriani; Yudha Rahman, Shandikha Arya; Yani, Dini; Rosmawati, Ery
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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In this modern era, there is a lot of progress in the business world. Competition is so tight that every manufacturer continues to develop its business to win the competition. Service quality is a strategy used by companies to retain and attract consumers. For business people, providing superior service is a very important strategy because it can generate more new consumers. . Apart from the quality of service, facilities also play an important role in influencing consumer satisfaction so that consumers will continue to come back to the Mie Gacoan branch because it has facilities such as a comfortable place. This research aims to find out how the quality of service and facilities affects consumer satisfaction at Mie Gacoan Karawang Branch. The population used was 52 consumers. The analysis technique used is multiple regression analysis using SPSS. The research results show that the quality of service and facilities influences consumer satisfaction.
Digital Marketing Strategy in Efforts to Increase ROBAKA Sales Turnover in Karawang MSMEs in the Digitalization Era Yani, Dini; Isyanto, Puji; Rosmawati, Ery; Apriani, Zenita; Yudha Rahman, Shandikha Arya
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Toast is a food that is quite popular at all age levels. Consumers can choose a flavor variant that suits their taste. This type of food can be found in several places, including on Jl. HS Ronggo Waluyo No. 72 Sukaharja, East Telukjambe, Karawang. This research uses a qualitative descriptive method with data collection methods using interviews, observation, and decision techniques. The digital marketing carried out by Roti Bakar ROBAKA includes marketing efforts that use electronic devices or the internet. Search Engine Marketing (SEM) Search Engine Marketing, Content Marketing, content automation, social media marketing, and display advertising. The owner of Roti Bakar ROBAKA utilized the existing social media business TikTok and then started making posts with applications and layouts that attracted attention. Posts can be tailored to interesting promotional themes, for example, related to Buy 2 get 1 free, 30-50% discount with applicable conditions or other important dates and days.
Co-Authors Apriani, Zenita Isyanto, H. Puji Rosmawati, Ery Suherman, Ujang Yani, Dini Zenita Apriani, Zenita Apriani