Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of Management
Nindya Putri, Andiena
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Management

 1 
Increasing MSME Sales With Social Media Marketing Saiyed, Rahma; Nia Suryani, Ade; Nindya Putri, Andiena
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to better understand MSME Alunicorn's Instagram-based digital marketing approach for increasing sales of its headscarf goods. The study was carried out qualitatively, with a case study design. Data collection methods include interviews, observations, and documentation. The study participants were Alunicorn MSME owners and marketing personnel. The study's findings suggest that Alunicorn has utilized digital marketing methods such as content optimization, promotions, and digital consumer services. However, the approach in place is still not optimal in terms of SEO optimization, content variety, promotional frequency, and consumer review management. Alunicorn's digital marketing approach is still limited in terms of human resources and finance. As a result, Alunicorn is encouraged to enhance human resource capacity, digital marketing skills, implement the latest technology, and analyze consumer data in order to optimize its strategy and boost product sales in a sustainable manner.
The Impact Of Online Loans On People Lifestyles Soukotta, Agnes; Lusiana Yulianti, Maria; Nindya Putri, Andiena
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how internet loans affect people's lifestyles in Indonesia. This study included 155 Indonesian residents who were selected using quantitative methods such as multiple linear regression analysis techniques. Secondary and primary data were used to evaluate hypotheses, with multiple linear regression tests being performed. The findings of the study show that both online loans and financial literacy have a positive and significant impact on lifestyle. Financial literacy also has a positive and significant impact on lifestyle, and online loans have a positive and significant impact on the lifestyle of Indonesians.
Co-Authors Nia Suryani, Ade Saiyed, Rahma Soukotta, Agnes