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All Journal Sawwa: Jurnal Studi Gender Jurnal Ilmiah Universitas Batanghari Jambi Politeia: Jurnal Ilmu Politik Jurnal Agregasi Journal of Politics and Policy (JPPOL) JDP (Jurnal Dinamika Pemerintahan) Mendapo: Journal of Administrative Law Nakhoda: Jurnal Ilmu Pemerintahan GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan JURNAL ILMIAH GLOBAL EDUCATION Golden Ratio of Social Science and Education Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat jurnal administrasi politik dan sosial Golden Ratio of Data in Summary Journal of Politics and Democracy SUMUR ( Jurnal Sosial Humaniora) ENDLESS : International Journal of Future Studies Amandemen: Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia Martabat: Jurnal Perempuan dan Anak JGov: Journal of Governmentality Kuasa
Galank Pratama
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Kuasa

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The Governance of Village Head Election in Sebrang Kota Jambi: A Political Culture Perspective Nasuhaidi Nasuhaidi; Mirza Sazeta; Galank Pratama
JURNAL KUASA Vol 2 No 1 (2025): April 2025
Publisher : Political Sciences Program Study

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kuasa.v2i1.20

Abstract

This research discusses the governance of village head elections in Sebrang, Jambi City, using a political culture perspective as an analytical framework. The aim of this research is to retrace the existence of the village’s governance system by examining it from several perspectives, including governance, the application of customary law and democratic values in the management of local elections (Kepala Kampung). The research methodology involves exploring, analyzing, and revealing the local values of the village’s governance system that are still relevant to the current condition’s context. This research is descriptive qualitative. The object of the research is the social condition in Seberang Jambi City, to be converted with the needs of the current village-level government system from a political culture perspective. In addition to tracing secondary data, primary data will be obtained from competent informants in the fields of governance, customary law, and local election management. The research findings reveal that the village’s governance system as an original indigenous local government system, already possessed collaborative governance and the involvement of local stakeholders in village management. Furthermore, the norms regulated within customary law were capable of creating a sense of fair and equitable (restorative) justice, and democratic values were practiced in the management of the village head elections. This study concludes that the reform of village head election governance should consider aspects of community political culture in order to create a more transparent and participatory democratic process at the village level.
The Analysis of Campaign Strategy and Victory in the 2024 Kerinci Regency DPRD Legislative Election: A Case Study on Jumadi's Victory Tika Maya Sari; Ian Pasaribu; Galank Pratama; Dimas Rizal
JURNAL KUASA Vol 2 No 2 (2025): October 2025
Publisher : Political Sciences Program Study

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kuasa.v2i2.22

Abstract

This study analyzes Jumadi's campaign strategy and victory in the 2024 Kerinci Regency Regional People's Representative Council (DPRD) Legislative Election. This study explains, how Jumadi as a newcomer to politics with a background as a young entrepreneur, was able to achieve victory despite having no prior political experience. This study uses a qualitative approach with primary and secondary data obtained through interviews and documentation. The results indicate that Jumadi's victory was influenced by the implementation of an effective political marketing strategy based on Niffenegger's 4P framework: product, promotion, price, and place. The product aspect emphasized his image as a responsive and community-oriented leader with a focus on human resource development in the agricultural sector. The promotion aspect was carried out through direct outreach to the community, the use of social media, and the installation of billboards and posters. The price aspect reflected a positive reputation and personal credibility, while the place aspect related to voter mapping and mobilization of the support base through the Golkar Party's political machinery. These findings suggest that personal closeness, public trust, and the right political marketing strategy can be determining factors in the victory of new legislative candidates at the local level.
Co-Authors Ahmad, Zakly Hanafi Al-Kausar, Jefri Alberto Noviano Patty Amir Syamsuadi Arissy Jorgi Sutan Arsyad, Armin Azira Novia Rizal Dimas Rizal Dinda Rosanti Salsa Bela Elkanalisa Togatorop Fajar Alan Syahrier Gustiana Kambo, Gustiana Hanafi Ahmad , Zakly Hashfi Rafdi Hastira, Muh Hastira, Muhammad Fajhriyadi Hatta Abdi Muhammad Ian Pasaribu Irgi Ahmad Maulana Ibrahim Jefri , Jefri M. Wira Anshori M.Aviv Adhitya Putra Pratama Marwah Hermansyah, Andi Mirza Sazeta MUH. FICHRIYADI HASTIRA Muh. Zuhud Al Khaer Zahir Muhammad Fajhriyadi Hastira Muliono, Muliono Nasuhaidi Nasuhaidi, Nasuhaidi Nugroho, Sapto Setyo Qibtiyah, Mariatul Rasyid, Muhammad Firdaus Reksa Burhan Revi Jeane Putri Romadhon, Aditya Safitri , Kinanti Indah Sutrisno, Alya Triska Tika Maya Sari Widya Astuti Zahir, Muh Zuhud Al-Khaer Zahir, Muh.