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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Dehasen Untuk Negeri
Andriyani Prawitasari
Universitas Dehasen Bengkulu
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Journal : Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan

 1 
THE EFFECT OF MARKETING MIX ON CONSUMER DECISIONS PT. NUGRAHA EAKURIR (JNE) LINE, MANNA BRANCH, SELATAN BENGKULU REGENCY Popi Herawati; Siswanto; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of the marketing mix on consumer decisions at PT. JNE (Jalan Nugraha Ekakurir) Manna Bengkulu Selatan branch. The data of this study were obtained from a questionnaire (questionnaire) and several observations. The population in this study were 1500 people and a sample of 150 people who used the delivery service of PT. JNE Manna Bengkulu Selatan branch. The type of research used, the sampling of data management techniques used is a simple linear regression test and hypothesis testing (R test and t test). The results of the analysis show that the constant is 82.563; it means that if the marketing mix (X) value is 0, then the consumer decision (Y') value is 82.563. The regression coefficient of the marketing mix variable (X) is 0.303; meaning that if the value of the marketing mix is ​​1, then the consumer's decision (Y') will increase by 0.303. A positive coefficient means that there is a positive relationship between the marketing mix and consumer decisions. Partially, product policies, distribution policies, and promotion policies affect consumer decision making. The distribution policy variable is the dominant variable influencing consumer decision making.
The Influence of Promotion and Service Quality on Insurance Policy Purchase Decisions at PT. Tugu Kresna Pratama Bengkulu City Meliyus Astutiana; Ermy Wijaya; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.177

Abstract

The purpose of this study is the promotion and quality of service to the decision to purchase an insurance policy at PT. The Krishna Pratama Monument in Bengkulu City. The analytical method used is the validity test, reliability test, Multiple linear regression, coefficient of determination, F test and t test. Based on the research results indicate that Promotion (X1) partially has a significant effect on the purchase decision of an insurance policy at PT. Tugu Kresna Pratama Bengkulu City (Y) because the significant value is 0.046 < 0.05. Service quality (X2) partially has a significant effect on the purchase decision of an insurance policy at PT. Tugu Kresna Pratama Bengkulu City (Y) because the significant value is 0.000 < 0.05. Promotion variable (X1), service quality (X2) simultaneously or together have a significant effect on the purchase decision of an insurance policy at PT. Tugu Kresna Pratama Bengkulu City because the significant value is 0.000 < 0.05
The Influence of the Atmosphere and the Location on Consumer Buying Interest in Kampung Kecil Restaurant of Bengkulu City Faulia Faulia; Meiffa Herfianti; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.189

Abstract

The purpose of this study is to determine the influence of the atmosphere and the location on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City. The sample in this study was 65 consumers who bought at Kampung Kecil Restaurant of Bengkulu City. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the study show a positive regression direction with the equation Y = 7.005 + 0.512 (X1) + 0.295 (X2). The determination test is 0.826 or 82.6% of Buying Interest at Kampung Kecil Restaurant of Bengkulu City while the remaining 0.174 or 17.4% is influenced by other variables that are not included in this research model. The atmosphere has a significant influence on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by the results of the t test showing a significant value of 0.001 is less than 0.05 meaning H0 is rejected and Ha is accepted. Location has a significant influence on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by the results of the t test showing a significant value of 0.000 is less than 0.05 meaning H0 is rejected and Ha is accepted. Atmosphere (X1) and Location (X2) together have a significant influence on consumer buying interest (Y) at at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by F test showing a significant value of 0.000 is less than 0.05.
The Effect Of Communication, Work Discipline And Compensation On Employee Performance At PT. Indopos Indonesia M Rizky Pratama; Sri Handayani; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1309

Abstract

The purpose of this research is to describe and analyze the effect of communication, work discipline and compensation on employee performance at PT. Indoposs Indonesia. This type of research uses quantitative descriptive. The sampling technique used census techniques as many as 24 respondents. The research analysis uses multiple linear regression analysis.Results of analysis There is a positive and significant influence between communication on employee performance at PT. Indoposs Indonesia because tcount is greater than ttable (2.103 > 1.717). then H0 is rejected and Ha is accepted. There is a positive and significant influence between Work Discipline on employee performance at PT. Indoposs Indonesia because the ttable value is 1.717. Then tcount is greater than ttable (2.878 > 1.717). then H0 is rejected and Ha is accepted, there is a positive and significant influence between compensation on employee performance at PT. Indoposs Indonesia because the ttable value is 1.717. So tcount is greater than ttable (2.998 > 1.717), then H0 is rejected and Ha is accepted. There is a positive and significant influence between communication, work discipline and compensation on employee performance at PT. Indoposs Indonesia because Fcount > Ftable (52.968 > 3.47) with a significant value of 0.000. shows that together X1 (Communication), X2 (Discipline) and X3 (Compensation) have a significant influence on employee performance (Y) at PT. Indoposs Indonesia. The results of multiple regression have the equation Y = 11.021 + 0.303 (X1) + 0.380 (X2) + 0.508 (X3) ) + e , because the direction of the regression is positive it can be interpreted that if communication, work discipline and compensation increase, the performance of employees at PT Indoposs Indonesia will also increase
Co-Authors Asty Eka Fitriani Ayu Satriani Chendy Afriza Dennis Ryanto Tambu Dita Winastia Putri Edo Sandra Egy Valistin Englin Roziz Faulia Faulia Gayatri, Ida Ayu Made Er Meytha Herfianti, Meiffa Karona Cahya Susena, Karona Cahya Kresnawati Kresnawati M Rizky Pratama Meliyus Astutiana Nova Anggraini Oni Yulianti Popi Herawati Rahmad Dhoni Kaypani Roziz, Englin Siswanto Siswanto Siti Hanila Siti Hanilla Sri Handayani Sri Handayani Wijaya, Ermy