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All Journal ASEAN Journal on Hospitality and Tourism
Doluwarawaththa Gamage, Sujeewa Damayanthi
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Humanities Engineering Social Sciences

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Bridging the Green Gap: Fintech Adoption and Eco-Conscious Luxury Booking Behavior among Generation Z and Millennials — A Systematic Literature Review Tharindu, Ameresekere; Doluwarawaththa Gamage, Sujeewa Damayanthi; Ananda, Jayawardene; Asanga, Ranasinghe
ASEAN Journal on Hospitality and Tourism Vol. 24 No. 1 (2026):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2026.24.1.07

Abstract

This systematic literature review examines how fintech-enabled sustainability features influence eco-consciousness on luxury hotel booking intentions among young travelers (Gen Z and Millennials). This review revealed three main themes discussed in the literature: Eco-consciousness of young travelers, which emphasizes how ecological values, awareness shape sustainable travel intentions; Luxury hotel booking intentions, which highlights the influence of perceived value, service quality, Corporate Social Responsibility, and sustainability on booking behavior of young travelers; and Fintech-enabled sustainability features, which shows how digital tools, eco-booking apps, green loyalty programs etc. could improve the relationship between eco-conscious attitudes and actual booking decisions. This review suggests that eco-consciousness shapes young travelers’ sustainable decision-making, and that fintech could strengthen this relationship by making sustainability more rewarding, visible, and accessible. However, as per this literature review, there are still significant gaps: the lack of empirical research investigating how fintech elements affect the degree or trajectory of eco-conscious behavior in luxury hotel booking contexts; a considerable lack of qualitative studies, interdisciplinary perspectives, and cross-cultural grounding.
Co-Authors Ananda, Jayawardene Asanga, Ranasinghe Tharindu, Ameresekere