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All Journal Jurnal Administrasi Terapan
Saleky, Saul Ronad Jacob
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Dan Loyalitas Pelanggan Siarmasa, Ancela; Tjokro, Cynthia Imelda; Saleky, Saul Ronad Jacob; Gomies, Stevanus; Nahuway, Victorio Fernando
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2076

Abstract

This research is empirical research, which aims to analyze the influence of service quality on consumer satisfaction and customer loyalty. The population of this research is all Wayame supermarket customers. The sampling technique used accidental sampling, where the number was determined using the Slovin formula and the sample size was 145 respondents. The analysis technique used is multiple linear regression analysis, where the hypothesis test uses the t-statistical test to test the partial regression coefficient with the degree of significance used being 0.05 or 5%. The results of research on 145 respondents gave the research conclusion that service quality has a positive effect on consumer satisfaction and customer loyalty. This is proven by the coefficient of determination obtained in this study of 0.969, 0.959 and 0.234 or around 89.6%, 95.9% and 23.4%. This means that the influence of the independent variable (service quality) on the dependent variable (consumer satisfaction) is 89.6%, the influence of the service quality variable on loyalty is 95.9% and the influence of the consumer satisfaction variable on customer loyalty is 23.4%. % while the remaining 10.4%, 4.1% and 76.6% are influenced by other variables. Based on these results, it can be concluded that Service Quality has a positive influence on customer satisfaction and customer loyalty, and customer satisfaction has a positive influence on customer loyalty.Keyword: Service Quality, Customer Satisfaction, Customer Loyalty
Desain Kemasan Dan Label Produk Enbal Pada UMKM Nen Te Idar Desa Ngilngof, Maluku Tenggara Maturbongs, Tahdeus; Tanihatu, Maudy Marla; Saleky, Saul Ronad Jacob
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2529

Abstract

Indonesia has a variety of cultures, one of which is traditional food. This culture can be a unique capital attraction so it must be maintained and preserved. Nen Te Idar is one of the SME engaged in local food eating traditional south-style Southeast Maluku. Enbal Ngilngof has the advantage of being produced using an unconventional material, namely cassava. However, behind these advantages, this SME still packages its products in a simple way by using traditional packaging methods, namely by using candles as a substitute for a plastic press, besides that the labels used have not fully included product information so that the products are difficult for consumers to remember visually. The purpose of this study is to determine the application of packaging design and enbal product labels to Nen Te Idar. The author uses SWOT and VIEW analysis methods as well as theories about packaging and label designs so that they can create more attractive packaging and label designs, provide visual memory so that products are easier to remember and can increase consumer attractiveness while being a differentiator with competitors with the same product. Based on these results, it can be concluded that a good and attractive packaging and label design can increase attractiveness and interest and reach more consumers and also be a differentiator for competitors in the same field. Keywords : Packaging, Labeling, SME and Products
Fasilitas Wisata Dan Pengharuhnya Terhadap Minat Berkunjung Kembali Ke Pantai Hunimua, Kabupaten Maluku Tengah Elake, Apner Abdon; Saleky, Saul Ronad Jacob; Ufie, August J. R.
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2560

Abstract

Tourist facilities are one of the determining factors for the interest in revisiting a tourist attraction. The purpose of this study is to determine whether tourist facilities affect the interest in revisiting the Hunimua Beach. This research is a descriptive study. The population in this study includes all visitors to the Hunimua Beach, with a sample size of 70 people. The research results show that the t-test indicates that tourist facilities have a positive and significant impact, demonstrated by the hypothesis testing results with a t-value of 9.903, which is greater than the t-table value of 1.667, with a probability of 0.002 (or <0.05). Thus, the hypothesis proposed in this study is accepted. Based on these research results, it can be concluded that tourist facilities have a positive and significant impact on the interest in revisiting the Hunimua Beach. Keywords: Tourist Facilities, Revisit Intention
Co-Authors Elake, Apner Abdon Gomies, Stevanus Maturbongs, Tahdeus Nahuway, Victorio Fernando Siarmasa, Ancela Tanihatu, Maudy Marla Tjokro, cynthia imelda Ufie, August J. R.