Analisis Pengaruh Daya Tarik Iklan Dan Kekuatan Celebrit Endorser Terhadap Brand Image Handphone Merek Oppo (Studi Kasus Di Station Game Tenggarong) - Niluh Nyoman Mega; Sabran Sabran; Heru Suprapto (JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm, 2017)