Digital Branding Strategy dalam Pemberdayaan Santripreneurship: Studi Intervensi pada Unit Usaha Kuliner 'Riyadh' di Pondok Pesantren Ar Riyadh: Digital Branding Strategy in Empowering Santripreneurship: An Intervention Study on the Culinary Business 'Riyadh' at Ar Riyadh Islamic Boarding School (Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya, 2025)