Pengaruh Persepsi Harga, Citra Merek, dan Kualitas Layanan terhadap Kepuasan Pelanggan Transportasi Online Maxim di Bandar Lampung: The Effect of Price Perception, Brand Image, and Service Quality on Customer Satisfaction with Maxim Online Transportation in Bandar Lampung (Universitas Muhammadiyah Palu, 2026)