Jurnal BISNIS & KEWIRAUSAHAAN
Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN

FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUASAN PELANGGAN DI CLARION HOTEL & CONVENTION MAKASSAR

Nuraini, Nuraini (Unknown)



Article Info

Publish Date
31 Jan 2017

Abstract

This study aims: to determine whether factors such as pricing policies, promotion and support facilities effect on customer satisfaction and to identify the factors most dominant influence on customer satisfaction at the Clarion Hotel & Convention Makassar. This study used a multiple regression method. The research data used were obtained from interviews, documentation and questionnaires. The results of this study show that: 1) the pricing policy partially positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar, 2) promotion of partial positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar, 3) support facilities in partial positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar, and 4) the pricing policy, promotion and support facilities simultaneously positive and significant impact on customer satisfaction at the Clarion Hotel & Convention Makassar. And variable price policy is the variable most dominant influence on customer satisfaction at the Clarion Hotel & Convention Makassar.

Copyrights © 2017






Journal Info

Abbrev

jibk

Publisher

Subject

Economics, Econometrics & Finance

Description

Terbit empat kali setahun pada bulan Januari, April, Juli dan Oktober; setiap volume terdiridari sepuluh tulisan. Berisi tulisan yang diangkat dari hasil penelitian di bidan Bisnis dan ...