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Jurnal Bina Praja
Published by Badan Penelitian dan Pengembangan Kementerian Dalam Negeri
ISSN : 20854323     EISSN : 25033360     DOI : https://doi.org/10.21787/jbp.16(3).2024
Core Subject : Humanities, Science, Social,
Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences
Jurnal Bina Praja (JBP) is an open access journal which publishes significant, cutting-edge, and multidisciplinary research drawn from all areas of Governance.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 14 Documents
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Search results for , issue "Vol 15 No 1 (2023): City Branding" : 14 Documents clear
The Combination of City Branding and Ecocity: A Critical Review of Opportunities and Challenges in Indonesia Sulistiowati, Rahayu; Yulianto; Meiliyana; Atika, Dewie Brima; Saputra, Dimas Adi
Jurnal Bina Praja Vol 15 No 1 (2023): City Branding
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.15.2023.43-57

Abstract

This study aims to evaluate the combination of city branding and ecocity in Indonesia and critically examine the opportunities and challenges of developing both concepts. The background of this study was the increasing attention to the development of sustainable cities in Indonesia and the importance of city branding in enhancing a city's competitiveness. However, there is concern that city branding may overlook environmental sustainability aspects, which has led to the development of the ecocity concept as an alternative to improving the city's sustainability. The research method used in this study was a literature review. This literature review uses a systematic literature review approach with a narrative review method. The literature database used Google Scholar, CrossRef data, and Scopus data from 2010-2023. The results showed that developing a combination of City Branding and Ecocity has several opportunities and challenges that must be faced in Indonesia. The opportunities that arise are improving the positive image of cities in Indonesia, improving the quality of the environment in densely populated cities, and enhancing a city's competitiveness in investment and tourism. However, the challenges include limitations in resources, both financially and in terms of human resources, and obstacles in implementing sustainable policies and regulations. Nevertheless, Indonesia has significant opportunities to combine the concepts of City Branding and Ecocity.
Regional Branding as an Effort to Promote a Sustainable Environment Munawaroh, Siti; Fajri, Moh Najikhul
Jurnal Bina Praja Vol 15 No 1 (2023): City Branding
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.15.2023.73-83

Abstract

Regional branding is an essential strategic way for increasing the development or progress of a region. Many studies that discuss city branding are associated with the tourism sector or others to increase regional competitiveness. Meanwhile, it is no less important to carry out regional branding, such as green branding, which focuses on global warming issues, to minimize environmental damage. So, regional branding is an increasingly important position because only the government is currently playing a role in promoting regions to create a sustainable living environment. This study aims to analyze the effect of regional branding and other factors, such as fiscal, economic, and social decentralization factors, on improving environmental quality. This study uses panel regression impact: difference in difference to explain the impact before and after branding on environmental quality. The data used was secondary panel data from 34 provinces during 2016-2021. The results showed that urban branding increased the environmental quality index after the Climate Conference 25 (COP25). Meanwhile, fiscal decentralization will likely encourage an increase in the environmental quality index. The increase in urban population and electricity consumption will likely reduce the environmental quality index. In this case, the central government needs to invite local governments and other stakeholders to collaborate and work together to improve regional branding focusing on the environment and environmental mapping qualifications.
A Historical Review for City Branding: Hyper Competition, Challenges, and Improvement Opportunities Suardi, Wahdania; Nurmandi, Achmad; Mutiarin, Dyah; Purnomo, Eko Priyo; Pribadi, Ulung; Purwaningsih, Titin; Misran; Zulkifli, Zarina; Younus, Muhammad
Jurnal Bina Praja Vol 15 No 1 (2023): City Branding
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.15.2023.85-99

Abstract

This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach. The findings in the study showed that in understanding the place and building city branding, there are at least three processes first through urban governance planning or infrastructure, then observation by looking at other places in the city branding. Finally, branding representation on social media is in the form of websites and tweets through news, while Instagram is through branding images from somewhere and several other media. Furthermore, City branding can be hyper-competition, showing that business competition is increasing. On the other hand, it can be a challenge and an opportunity considering that many cities have reimagined their competitive strategies by maximizing their internal potential, namely existing resources, to take opportunities and anticipate the threats faced. The contribution of this study provides an understanding of measurements in the city branding literature, helps researchers discover new studies, and can interpret the complex nature of cities. Another thing is that closing the gap between theory and practice presents a huge challenge for brands.
Pengembangan Inovasi Daerah Berkelanjutan Menuju Kabupaten Gemilang Tangerang: Studi di Kabupaten Tangerang Ramadhan, Arif; Syah, Ardy Firman; Plamonia, Nicco; Andreani, Selfy; Yohanitas, Witra Apdhi
Jurnal Bina Praja Vol 15 No 1 (2023): City Branding
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.15.2023.145-161

Abstract

The development of sustainable regional innovation is a step taken in realizing Tangerang Gemilang Regency. Tangerang Gemilang branding introduces regional potentials, such as tourism, industry, agriculture, and culture. Through sustainable innovation, regional development programs develop the superior potentials in the region more efficiently and effectively to increase regional competitiveness and positively impact society. This research aims to identify sustainable innovations that have been implemented by the Tangerang Regency Government, as well as to analyze the factors that influence the successful development of these innovations. The novelty of the research lies in the discussion of the implementation of regional innovations in the Tangerang Regency that have been carried out sustainably. The research discusses various aspects of sustainable regional innovations, including tourism, technology, infrastructure, and community participation. The research has an explanatory nature with a qualitative approach and a single case study where data is collected through in-depth interviews, observation, document analysis, and descriptive data processing. Then the independent variables (brand awareness, product innovation, number of new products, regional identity) and dependent variables (tourist attraction, industry, trade) were analyzed. The research found that implementing sustainable regional innovation to realize the branding of the Tangerang Gemilang district has been stated in the 2019-2014 RPJMD. Realizing Tangerang Gemilang with a sustainable innovation ecosystem requires a participatory and collaborative approach. Collaboration makes the ecosystem develop and have an impact. The importance of the innovation ecosystem is to reduce progressive programs that are often stopped when there is a change of regional head or mutation of regional apparatus leaders. Sustainability requires technical and policy innovation as well as a philosophical foundation in the form of city branding with careful planning. Tangerang Regency has proven this through policy preparation, mentoring and comprehensive evaluation of innovative programs to realize Tangerang Gemilang.

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