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INDONESIA
Jurnal Mantik Penusa
Published by Sekolah Tinggi Manajemen Informatika dan Komputer Pelita Nusantara Medan
ISSN : 20883943     EISSN : 25809741     DOI : -
Core Subject : Science, Engineering,
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 1 Documents
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Search results for , issue " Vol 1, No 1 (2017): Volume 1 No 1 Juli 2017 (Online) Jurnal Mantik" : 1 Documents clear
Pengaruh Kualitas Layanan, Harga Terhadap Keputusan Pembelian Paket Tour Di PT Dior Travel Lubuk Pakam Lubis, Risa Kartika
Jurnal Mantik Penusa Vol 1, No 1 (2017): Volume 1 No 1 Juli 2017 (Online) Jurnal Mantik
Publisher : Pelita Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.685 KB)

Abstract

The purpose of this research is to find the factors that cause tourist interest to use the services of travel agency Dior Tour is very low and arrange alternative strategies and policies that can be implemented by travel agency Dior Travel to increase the number of service users. This type of research is correlational research. Questionnaires were distributed randomly to 100 people who knew and had used the services of the Travel Dior Travel Agency. From result of analysis, it is found that 62,5% decision of purchasing tour package influenced by service quality and price. Variable quality of service, price and word of mouth together have a significant influence to decision of purchasing tour package at Dior Travel But based on partial test, word of mouth variable has no real partial effect to purchase decision. In contrast, service quality variables and price variables significantly influence partial purchasing decisions, and price variables have the most dominant influence on purchasing decisions.

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