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Achmad Muchayan
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NAROTAMA UNIVERSITY AR HAKIM 51 SURABAYA INDONESIA www.narotama.ac.id
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IJEBD (International Journal Of Entrepreneurship And Business Development)
Published by Universitas Narotama Surabaya
ISSN : 25974750     EISSN : 25974785     DOI : https://doi.org/10.29138/ijebd
Core Subject : Economy,
Economics, Econometrics & Finance
Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and will be freely available to all readers with worldwide visibility and coverage. Section Policies Articles Open Submissions Indexed Peer Reviewed Attachment Open Submissions Indexed Peer Reviewed
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 8 No 5 (2025): September 2025" : 12 Documents clear
The Influence of Brand Image and Product Quality on Purchase Decisions of Nike Air Jordan Shoes at FMS Store Surabaya Syam, Fakhmy; Utomo, Priyo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3410

Abstract

Purpose: This study aims to analyze the influence of brand image and product quality on the decision to purchase Nike Air Jordan Footwear is no longer regarded merely as a functional necessity; it has evolved into an expression of identity, a status symbol, and an integral element of urban lifestyles at FMS Store in Surabaya. Design/Methodology/Approach: This study uses a quantitative approach with a survey method. The research respondents are consumers who have purchased Nike Air Jordan shoes at the FMS Store in Surabaya. A total of 81 samples were obtained, selected using purposive sampling based on product purchase experience criteria. The research instrument was a questionnaire with a 4-point Likert scale to measure the variables of brand image, product quality, and purchasing decisions. Data analysis was performed using the Partial Least Square (PLS) approach through SmartPLS 4.0 software, which included outer model testing (validity and reliability) and inner model testing (R-square and hypothesis testing with bootstrapping). Findings: The results showed that brand image had a positive and significant effect on purchasing decisions with a t-statistic value > 1.96 and p-value < 0.05. Product quality was also proven to have a positive and significant effect on purchasing decisions, with the research indicators meeting the validity and reliability criteria (AVE > 0.5 and Composite Reliability > 0.7). The R-square value of 0.65 indicates that brand image (X1) and product quality (X2) together explain 65% of the variation in purchasing decisions (Y1), while the rest is influenced by other factors outside the scope of this study. Research limitations/implications: This study is limited to respondents from FMS Store in Surabaya with a relatively small sample size, so its generalizability is still limited. Theoretically, the results of this study reinforce consumer behavior theory that brand image and product quality play an important role in shaping purchasing decisions. Practical implications: For FMS Store management, the results of this study provide input to continue strengthening the Nike Air Jordan brand image and maintaining product quality as a strategy to increase customer satisfaction and loyalty. Originality/value: This study provides empirical contributions by examining the factors that influence the decision to purchase Nike Air Jordan shoes in the context of local reseller in Surabaya, which has rarely been studied.
Sustainable Maritime Human Capital Development: A Quantitative Analysis Samekto, Agus Aji
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3454

Abstract

Purpose: This study investigates the quantitative relationship between digital education systems and sustainability competence among maritime students across ten maritime higher education institutions in Asia and Europe from 2019 to 2024. Design/methodology/approach: Using a multiple linear regression model, data were collected through institutional academic records, learning management system (LMS) analytics, and standardized sustainability competence tests, comprising a total of 2,845 valid student observations. Findings: The findings reveal that the integration of digital pedagogy significantly enhances sustainability-related learning outcomes, with competence scores increasing by 29% (p < 0.01). Furthermore, the correlation coefficient between digital education adoption and sustainability competence reached 0.68, indicating a strong positive association. The study demonstrates that digital transformation in maritime education directly supports the development of human capital capable of managing sustainable maritime operations. These results underline the urgency of aligning human resource strategies with digital transition policies in maritime academies to ensure long-term sectoral sustainability. Paper type: Research paper

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