cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dinda Aulia Rahman
Contact Email
dinda.auliarahman@gmail.com
Phone
-
Journal Mail Official
adetuti30@yahoo.com.au
Editorial Address
-
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 7, No 1: JUNI 2023" : 12 Documents clear
Romantic Relationship Suami Istri Beda Usia (Studi Kasus di Desa Sukasari Kecamatan Kaduhejo Kabupaten Pandeglang) Sutantri, Putri; Nursih, Isti; Winangsih, Rahmi
LUGAS Jurnal Komunikasi Vol 7, No 1: JUNI 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i1.2751

Abstract

Interpersonal communication in the household between husband and wife is the most important thing to build a romantic relationship because not all couples can have a good relationship. The purpose of this study was to determine the reciprocity carried out by husband and wife of different ages in the household, to determine the emotionality of husband and wife of different ages in the household, and to determine the eroticism of husband and wife of different ages in the household. The subjects in this study were married couples with an age difference (13-20 years). The theory used was the Social Penetration Theory popularized by Irwin Altman and Dalmas Taylor (1973). This research uses descriptive qualitative method with constructivist paradigm. The data collection technique uses in-depth interviews. The results of this study indicate that the age difference between husband and wife in Sukasari Village, Kaduhejo District, Pandeglang Regency, does reciprocity that occurs in the household, there is good treatment for partners, mutual understanding and acceptance of partners, of course there is communication such as being open to each other, providing mutual support, having good empathy. high level, positive thinking to each other to trust each other, and equality in the household. The emotions that occur between three married couples in their household experience high emotions, such as anger, fear, joy, and calm emotions. Then the level of eroticism or sexuality of the informants in the households of husband and wife with different ages has a different sexual level for each partner due to the age factor, then sex becomes a need and happiness in the relationship. 
Pengaruh Tayangan Iklan Televisi “Sprite” Terhadap Brand Awareness Dikalangan Mahasiswa Program Studi Ilmu Komunikasi FISIP UKIM Muskita, Marleen; Muskita, Susana Magdalena Welly
LUGAS Jurnal Komunikasi Vol 7, No 1: JUNI 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i1.3105

Abstract

Setiap iklan mempunyai tujuan utama yaitu dapat menanamkan kesadaran pada merek (brand awareness). Tayangan iklan televisi sprite yang dikenal oleh seluruh lapisan masyarakat baik yang muda maupun tua begitu juga dikalangan Mahasiswa Program Studi Ilmu Komunikasi FISIP UKIM. Sprite adalah minuman yang tidak berwarna dengan rasa lemon dan jeruk nipis serta bebas kafeina yang diproduksi oleh The Coca-Cola Company. Tujuan penelitian ini adalah mengetahui Pengaruh Tayangan Iklan Televisi “Sprite” Terhadap Brand Awareness Dikalangan Mahasiswa Program Studi Ilmu Komunikasi FISIP UKIM. Metode penelitian yang dipakai adalah penelitian kuantittif. Teknik pengumpulan data yaitu observasi, wawancara, dan kuesioner. Hasil uji pengaruh variabel tayangan iklan televisi secara parsial terhadap Brand Awareness. Dari hasil uji t pada tabel diatas thitung sebesar 3.041 dan nilai ttabel 1,7011 pada d.f= (n-k) 30-2 = 28 dengan taraf signifikansi (α)= 0,05 yaitu sebesar 1,7011 karena thitung  3.041 >  ttabel 1,7011 maka artinya tayangan iklan televisi berpengaruh positif terhadap Brand Awareness.Hasil koefisien determinasi 0,248  (0,248 × 100%) menunjukan bahwa persentase sumbangan pengaruh variabel independen tayangan iklan televisi terhadap variabel dependen Brand Awarenesssebesar 24,8% atau variabel bebas yang digunakan dalam model mampu menjelaskan varian pada variabel Brand Awarenesssebesar 54,5%, sedangkan sisanya 75,2% (100%-24,8%) dipengaruhi oleh variabel lain yang tidak terdapat dalam model penelitian. Hasil dari uji validitas dan realibilitas menunjukkan bahwa seluruh pernyataan dalam setiap variabel dinyatakan valid dan reliabel. Hal ini dapat dilihat bahwa rhitung > rtabel (0.3061) maka semua item pernyataan dinyatakan valid, sedangkan uji realibilitas untuk semua variabel dinyatakan reliabel karena nilai Cronbach Alpa> 0,60.

Page 2 of 2 | Total Record : 12

 1   2 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 9 No. 1: Juni 2025 Vol 9, No 1: Juni 2025 Vol 8, No 2: Desember 2024 Vol 8, No 1: Juni 2024 Vol 7, No 2: Desember 2023 Vol 7, No 1: JUNI 2023 Vol 6, No 2: Desember 2022 Vol 6, No 1: Juni 2022 Vol 5, No 2: Desember 2021 Vol 5, No 1: Juni 2021 Vol 4, No 2: DESEMBER 2020 Vol 4, No 1: Juni 2020 Vol 3, No 2: Desember 2019 Vol 3, No 1: Juni 2019 Vol 2, No 2: Desember 2018 Vol 2, No 1: Juni 2018 Vol 1, No 2: Desember 2017 Vol 1, No 1: Juni 2017 More Issue