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INDONESIA
Jurnal Bisnis Darmajaya
Published by Institut Informatika dan Bisnis Darmajaya
ISSN : 2047155     EISSN : 20471560     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Bisnis Darmajaya adalah jurnal yang bertujuan untuk menjadi platform peer-review dan sumber informasi dalam bidang ekonomi. Kami mempublikasikan makalah hasil penelitian, studi kasus, dan meta analisis yang berfokus pada ilmu manajemen, akuntansi, maupun kewirausahaan serta topik yang terkait.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol 5, No 1 (2019): Jurnal Bisnis Darmajaya" : 6 Documents clear
FAKTOR - FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN ULANG KONSUMEN TERHADAP PRODUK PASTA GIGI Antonius Satria Hadi
Jurnal Bisnis Darmajaya Vol 5, No 1 (2019): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.643 KB) | DOI: 10.30873/jbd.v5i1.1484

Abstract

This study aims to determine the factors that influence the intention to repurchase toothpaste. These factors are product attributes, promotion mix, distribution channels and prices both partially and simultaneously. This study proposes two hypotheses. Data were collected from 99 respondents which got from questionnaire distributed to graduate degree students of Sanata Dharma University. The sampling technique uses non probability sampling. Based on data collection, this analysis uses multiple regression techniques, F test, and t test using Statistical Package for Social Sciences (SPSS) Version 17 software. The results showed that product attributes, promotion mix, distribution channels and prices had a positive and significant influence on consumers' repurchase intention on Pepsodent toothpaste. Each of hypothesis discussed detailly into this articleKeywords — product attributes, promotion mix, distribution channels, prices, repurchase intention
PENGARUH KEPERCAYAAN (TRUST) MENGGUNAKAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN ONLINE Ana Arisqa JL; Viola De Yusa
Jurnal Bisnis Darmajaya Vol 5, No 1 (2019): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.913 KB) | DOI: 10.30873/jbd.v5i1.1281

Abstract

Penelitian ini bertujuan untuk mengkaji seberapa besar pengaruh kemampuan, kebaikan hati dan integritas konsumen terhadapkeputusan pembelian barang secara e-commerce . Selain itu, tujuan lain dari penelitian ini adalah untuk Mengetahui tingkat pengaruh kemampuan (ability), kebaikan hati (benevolence), dan integritas  (integrity) vendor  terhadap kepercayaan (trust)  konsumen  e-commerce dalam pengambilan keputusan pembelian online di Indonesia. Mengetahui tingkat pengaruh kemampuan (ability), kebaikan hati (benevolence), dan integritas  (integrity) konsumen  terhadap kepercayaan (trust) vendor e-commerce dalam pengambilan keputusan pembelian online di Indonesi. Hal ini dikarenakan penelitian tentang e-commerce sedang hangat di jadikan topic penelitian ini di akibatkan oleh derasnya kemajuan teknologi. Metode yang digunakan adalah metode survei dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan kuesioner. Populasi yang digunakan dalam penelitian ini adalah para pengguna e-commerce yang ada di Provinsi Lampung serta seluruh Indonesia, sedangkan sampel dalam penelitian ini, berjumlah 300 orang yaitu 150 orang konsumen dan 150 orang vendorr. Teknik pengambilan sampel menggunakan teknik purposive sampling. Peubah dalam penelitian ini terdiri dari peubah independen, yaitu: kemampuan (X1), kebaikan hati (X2), iIntegritas (X3), sedangkan peubah dependen, yaitu: keputusan pembelian (Y). Teknik analisis data yang digunakan dalam penelitian ini yaitu: analisis regresi berganda dummy. Hasil uji validitas dan reabilitas menunjukkan bahwa instrumen atau kuesioner dalam penelitian ini sudah memenuhi syarat kevalidan dan reliabel. Pada tahap selanjutnya, penelitian ini akan dilakukan pengujian hipotesis menggunakan analisis regresi berganda dummy. Berdasarkan hasil analisis menggunakan regresi berganda dummy terdapat beberapa variable dummy yang tidak significant yaitu variable dummy kehandalan pada data kepercayaan  konsumen terhadap vendor, namun untuk data sebaliknya yaitu data kepercayaan vendor terhadap konsumen ada dua valiabel yang tidak significant atau tidak berpengaruh yaitu institusional dan kehandalan.   Kata Kunci                  : Kepercayaan, Konsumen, Vendor, E-commerce
ANALISIS PENGARUH RELATIONSHIP BONDS , KEPUASAN KERJA TERHADAP KEPERCAYAAN DAN KOMITMEN Cahya Purnama Asri; Utami Tunjung Sari; Rochmah Insani
Jurnal Bisnis Darmajaya Vol 5, No 1 (2019): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.739 KB) | DOI: 10.30873/jbd.v5i1.1485

Abstract

This study examines the effect of relationship bonds, job satisfaction on trust and commitment in the relationship between producers and suppliers in the industry of Small and Medium Enterprises in Yogyakarta. Is there a positive influence between job satisfaction and trust, is there a positive influence between relationship bonds on commitment, is there a positive influence between job satisfaction on commitment and whether there is a positive effect of trust in commitment between producers and suppliers in the Micro Small Business industry Middle in Yogyakarta. The trust variable is influenced by one factor, namely job satisfaction. While for the commitment variable is influenced by three factors, namely job satisfaction, relationship bonds and trust. This research was conducted on industrial producers and suppliers of Small and Medium Micro Enterprises in Yogyakarta, the sample used in this study amounted to 50 respondents. The analytical tool used is multiple regression. The results of the study show that the relationship bonds variable, job satisfaction with trust has an influence on the commitment variable. From the study consisting of four hypotheses all were declared valid and positively affected.Keywords - relationship bonds, job satisfaction, trust, commitment, MSMEs.
MODEL KOREKSI KESALAHAN ANTARA BETA SAHAM, SUKU BUNGA DAN RETURN SAHAM DI INDONESIA Yudhistira Ardana
Jurnal Bisnis Darmajaya Vol 5, No 1 (2019): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (710.518 KB) | DOI: 10.30873/jbd.v5i1.1482

Abstract

This study aims to determine the effect of long-term and short-term beta between shares and BI interest rates on Stock Returns. The variables in this study are stock returns, beta stocks and BI interest rates. The sample used in this study is 40 companies registered in the LQ-45 index in the 2015-2016 period. The model used in this study is by using an error correction model (ECM). The results of the study show that beta stocks have a significant influence on stock returns in the long and short term. While the BI interest rate has a long-term significant effect on stock returns and in the short term does not affect stock returns. Simultaneously, stock beta and BI interest rates have a significant influence on stock returns.Keywords — beta stocks, BI interest rates, stock returns.
PENENTUAN KEPUTUSAN INVESTASI SAHAM SUB SEKTOR PERKEBUNAN BERDASARKAN CAPITAL ASSET PRICING MODEL (CAPM) Posma Sariguna Johnson Kennedy; Anatasya Yanis
Jurnal Bisnis Darmajaya Vol 5, No 1 (2019): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (687.621 KB) | DOI: 10.30873/jbd.v5i1.1483

Abstract

The purpose of this study is to analyze a stock investment decision by applying the capital asset pricing model. This study uses a quantitative descriptive method with a sample of 15 companies in the plantation sub-sector on the Indonesia Stock Exchange in the period January 2014 to December 2016. In this study, no hypothesis testing was conducted, but rather describing an object systematically. The results of data processing show which stocks are worth undervalued or overvalued, as well as an overview of the balance of the security market line of these shares. The results of the study showed that there were seven company stocks classified as undervalued by investment decisions to buy shares. While eight other companies are classified as too high or overvalued, the investment decision is to sell shares.Keywords - systematic risk, capital asset pricing model, security market line, undervalued, overvalued
DAMPAK EMPLOYEE BRANDING PADA EFEKTIVITAS REKRUTMEN (Case Study: Generasi Z Indonesia) Stefanus Rumangkit; Muhammad Dwiyan
Jurnal Bisnis Darmajaya Vol 5, No 1 (2019): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.163 KB) | DOI: 10.30873/jbd.v5i1.1358

Abstract

This study aims to examine the effect of employee branding on job seekers' interest in participating in the recruitment process. This is based on the shift of the Indonesian workforce from generation Y to generation X. Respondents in the study amounted to 300 respondents. The sampling technique uses purposive sampling. Testing instruments using validity and reliability tests. Tests of data analysis using multiple regression analysis with hypothesis testing using Test T. The results of this study, namely: 1) Interest value affects the interest of job seekers to follow the recruitment process, 2) Social value affects the interest of job seekers to follow the recruitment process, 3) social value influences the interest of job seekers to participate in the recruitment process, 4) development value influences the interest of job seekers to participate in the recruitment process, 5) applicant value influences the interest of job seekers to participate in the recruitment process. Keywords — Employee Branding, Rekrutment, Selection, Job Seeker 

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