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INDONESIA
Jurnal Bisnis Darmajaya
Published by Institut Informatika dan Bisnis Darmajaya
ISSN : 2047155     EISSN : 20471560     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Bisnis Darmajaya adalah jurnal yang bertujuan untuk menjadi platform peer-review dan sumber informasi dalam bidang ekonomi. Kami mempublikasikan makalah hasil penelitian, studi kasus, dan meta analisis yang berfokus pada ilmu manajemen, akuntansi, maupun kewirausahaan serta topik yang terkait.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol 6, No 1 (2020): Jurnal Bisnis Darmajaya" : 6 Documents clear
ANALISIS KONTEN DIGITAL MARKETING BERBASIS SOCIAL MEDIA MARKETING MENGGUNAKAN USER EXPERIENCE QUESTIONARE Komang Tri Werthi; Ketut Queena Freedlina
Jurnal Bisnis Darmajaya Vol 6, No 1 (2020): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.997 KB) | DOI: 10.30873/jbd.v6i1.1927

Abstract

Bali is one of the biggest foreign exchange earners in the Indonesian economy in tourism. Not all tourist attractions in Bali are fully publicized and promoted. If is maximized it can increase tourist visits to Bali. One of the digital marketing media is social media. Through social media tourists can get information about the location, what is offered, a review of the tourist attraction, and so on. This study analyzes the value equity, relationship equity, and brand equity in the tourism system of Lake Buyan in Bali Province on social media marketing. In the end, it will produce social media marketing based marketing strategies. The method used is the creation of social media marketing as a means of publication information, and promotion of Lake Buyan attractions. then assed by using UEQ (user experience questionnare). Lake Buyan’s UEQ social media Instagram results have a lack of efficiency (Value Equity) and novelty (Brand Equity) that are poorly organized, not yet creative and innovative. The highest value of Relationship Equity was 1.934 1.868 excellent dark green color. This shows that Lake Buyan's social media is more organized, interesting, creative, understandable in terms of followers. Keywords — Customer equity, social media marketing
Pelatihan Manajemen Waktu Pada Stres Akademik Karyawan Penuh Waktu Cinthia Annisa Vinahapsari; Rosita Rosita
Jurnal Bisnis Darmajaya Vol 6, No 1 (2020): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.465 KB) | DOI: 10.30873/jbd.v6i1.1668

Abstract

The purpose of this study is to analyse the effectiveness of time management training on academic stress employees who are registered as students at private universities in Bandarlampung. This study was conducted in Bandarlampung with a population of 60 fulltime employees. The sample are employee who actively works and holds managerial positions in the company and registered as a student at the university. This study is quantitative method using smartPLS 3.0. software. The results revealed 2 major finding. (1) time management training had a negative and significant effect on employee’s academic stress; (2) By understanding the concept of time management, and setting goals and priorities abilities be able to reduce the employee's academic stress. Keywords: Time Mangement Traning, Academic Stress, Fulltime Employee
HERDING BEHAVIOR, EXPERIENCED REGRET DAN KEPUTUSAN INVESTASI PADA BITCOIN Edi Pranyoto; Susanti Susanti; Septiyani Septiyani
Jurnal Bisnis Darmajaya Vol 6, No 1 (2020): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.502 KB) | DOI: 10.30873/jbd.v6i1.1928

Abstract

The objective of this research was to determine the effect of the herding behavior and the experienced regret on the investment decision. The type of this research was quantitative research. The data collecting technique used in this research was distributing questionnaires. The sampling technique used in this research was the snowball sampling technique. The number of samples used in this research was 100 investor of bitcoin. The data analyzing technique used in this research was the multiple linear regression analysis. The result of this research showed that the herding behavior had no significant effects on the investment decision; moreover, the experienced regret had a positive and significant effect on the investment decision. It meant that the investors rationally received and analyzed information well in bitcoin because they were not affected by the other investors and did not follow the market situation. In addition, the experienced level of investor regret was considered higher on the condition that the investment decision was also higher because they had enough experience in making the investment decision.  Keywords — Herding Behavior, Experienced Regret, Investment Decision, Bitcoin
EFEKTIVITAS PENERAPAN SISTEM INSENTIF BAGI MANAJER DAN KARYAWAN Dhiona Ayu Nani; Cinthia Annisa Vinahapsari
Jurnal Bisnis Darmajaya Vol 6, No 1 (2020): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.601 KB) | DOI: 10.30873/jbd.v6i1.1930

Abstract

Incentives are awards given to managers or employees in order to motivate managers and employees to improve their performance, so that the company’s goal namely maximize shareholder value can be obtained. Shareholder value can be maximized through increased income. Increased income will cause an increase in stock prices, so that shareholder value will also increase. However, incentives can actually trigger deviant behavior for managers. The presence of the incentive system in the form of bonuses obtained by managers when managers can increase company profits, resulting in profit manipulation is inevitable. The company's profit which is manipulated so that it looks high for the personal benefit of the manager, will cause the company to suffer losses. On the other hand, incentives can create knowledge sharing between employees. This will further improve employee performance. Good employee performance will provide benefits for managers in achieving company goals that is maximizing shareholder value. This research is a qualitative research with literature review approach.Keywords — Incentives, Shareholder Value, Income, Knowledge Sharing
PERSEPSI EMOSI KARYAWAN PASCA AKUISISI INDUSTRI PERHOTELAN DI BRUNEI Kurnia Fadila
Jurnal Bisnis Darmajaya Vol 6, No 1 (2020): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.144 KB) | DOI: 10.30873/jbd.v6i1.1942

Abstract

The main purpose of this paper is to examine the emotional response of the employee after an acquisition; the goal is to provide useful information for Parkview Hotel’s management team on how they could evaluate change processes in the future. This study included research design as a field study using survey methodology. The study conducted at a Parkview Hotel in Brunei Darussalam, particularly in the Room Division and Food and Beverage Division. In this study, research design includes a causal relationship between two or more variables. The feeling of meaningfulness and safety has a positive impact on employee perspective as categorized as high by the average score, respectively (4.08) for meaningfulness and (4.03) for safety. The limitations of this research are mainly linked to the use of the list of eight factors that was made on the basis of the existing emotion literature to attempt to include factors, especially important for service employees in the hospitality industry. The list appears to cover the most important antecedents of emotion. However, as the knowledge regarding the specific drivers of emotion for this group of employees is limited, there is a risk that some important drivers were not included in the list. Based on the reported results, management can deliver specific recommendations regarding which areas of the employee need to pay more attention to in order to improve performance of the employee, and in order to be a better work place. This paper brings to light original and valuable findings related to the perception of the employee after showing expected results in terms of emotion after acquisition.Keyword - Employee Emotion; Acquisition; Psychological Meaningfulness; Psychological Safety.
IMPLEMENTASI PENGAMPUNAN PAJAK (TAX AMNESTY), UNDANG-UNDANG PERPAJAKAN, DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI DI KPP BANDAR LAMPUNG Rasty Yulia; Rina Milyati Yuniastuti; Hesti Widi Astuti
Jurnal Bisnis Darmajaya Vol 6, No 1 (2020): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (484.946 KB) | DOI: 10.30873/jbd.v6i1.1926

Abstract

The objectives in this study are as follows: The formulation of the problem in this study are as follows: determine the implementation of tax amnesty affecting tax laws in Bandar Lampung KPP, determine the implementation of tax amnesty through tax laws affecting sanctions taxation at the Bandar Lampung KPP, determine taxation laws affect taxation sanctions at Bandar Lampung KPP, determine taxation laws affect individual taxpayer compliance at Bandar Lampung KPP, determine taxation laws through tax sanctions affect individual taxpayer compliance, determining taxation taxation affects the compliance of individual taxpayers, determining implementation (tax amnesty) and tax laws through tax penalties affecting the compliance of individual taxpayers. The methodology in this study is the validity test, reliability test, normality and path analysis. The results of the study are as follows: Structural Equation 1 being as follows: Z = 0.518Y + €, Structural Equation 2 being as follows: Y = -0.034 X1 + 1,947 X2 + € 1, Structural Equation 3 being as follows: Y = 0.143X2 + € 2, Structural Equation 4 being as follows: Z = 0,150Y + € 3, Structural Equation 5 being as follows: Z = 0,986Y + € 4, Structural Equation 6 being as follows: Z = 0,003X1 + 0,986Y + € 5, The structural equation 7 becomes as follows: Z = -0.002X1 + 0.010X2 + 0.982Y + € 6. Keyword - Tax Amnesty, Taxation Law, Tax Sanction, Personal Taxpayer Compliance.

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