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INDONESIA
Jurnal Bisnis Darmajaya
Published by Institut Informatika dan Bisnis Darmajaya
ISSN : 2047155     EISSN : 20471560     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Bisnis Darmajaya adalah jurnal yang bertujuan untuk menjadi platform peer-review dan sumber informasi dalam bidang ekonomi. Kami mempublikasikan makalah hasil penelitian, studi kasus, dan meta analisis yang berfokus pada ilmu manajemen, akuntansi, maupun kewirausahaan serta topik yang terkait.
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol. 11 No. 1 (2025): Jurnal Bisnis Darmajaya" : 7 Documents clear
Kecerdasan Buatan dan Transformasi Digital Kewirausahaan: Pemetaan Sistematis melalui Pendekatan Bibliometrik Tren dan Penelitian Masa Depan Yan Aditiya Pratama; Stefanus Rumangkit
Jurnal Bisnis Darmajaya Vol. 11 No. 1 (2025): Jurnal Bisnis Darmajaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jurnalbisnis.v11i1.908

Abstract

The purpose of this study is to map current and future research on the topic of AI and entrepreneurship. The approach of this study is bibliometric, with secondary data as the data source. The processed articles are 34 articles with published articles in reputable national journals (SCOPUS), where the topics in the articles are business, management, and accounting. The results of the study show that there are nine clusters that are mapped in AI and entrepreneurship research, namely Cluster # 1 shows a focus on advanced technology and data analysis in business innovation, Cluster # 2 relates to industrial innovation and digital transformation in various sectors, Cluster # 3 covers efficiency and desire in multiple sectors through environmental technology and innovation, Cluster # 4 focuses on the development of business models and health technology, as well as innovation in patents and startups, Cluster # 5 focuses on entrepreneurial action and environmental economics, as well as sustainable development, Cluster # 6 relates to business development and entrepreneurial ecosystems through effective decision making, Cluster # 7 emphasizes entrepreneurship education and artificial intelligence-based technological innovation, Cluster # 8 focuses on digital entrepreneurship and digital transformation through a lean startup approach, and Cluster # 9 relates to entrepreneurial skills and risk management in a dynamic business environment.
Pengaruh Label Halal Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Arifin; Kohar; Purwanto
Jurnal Bisnis Darmajaya Vol. 11 No. 1 (2025): Jurnal Bisnis Darmajaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jurnalbisnis.v11i1.976

Abstract

This research aims to find out whether there is an influence of halal labels and product quality on consumer purchasing decisions at Dapur Azka. This research uses quantitative methods with sampling using non-probability sampling techniques with purposive sampling. The sample in this research was 96 Dapur Azka consumers. The results of data analysis using SPSS Version 20 show that the halal label has a positive and significant effect on consumer purchasing decisions. Every increase in the halal label factor by 1 unit will increase purchasing decisions by 0.213 units. Apart from that, there is a positive and significant influence of product quality on purchasing decisions. It was found that product quality was able to influence purchasing decisions by 1,099 units. Simultaneously, the halal label and product quality have a very high influence of 97.2% on consumer purchasing decisions. This shows the importance of these factors in influencing the purchasing decisions of Dapur Azka consumers. It can be concluded from the results of this research that the halal label variables and product quality have a positive and significant effect on consumer purchasing decisions at Dapur Azka.
Analis Faktor Penentu Niat Digipreneurship Mahasiswa: Perspektif Model Peristiwa Kewirausahaan dan Teori Determinasi Diri Hadi, Antonius Satria
Jurnal Bisnis Darmajaya Vol. 11 No. 1 (2025): Jurnal Bisnis Darmajaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jurnalbisnis.v11i1.1013

Abstract

Entrepreneurship is believed to create job opportunities and drive economic growth. Entrepreneurial spirit represents one of the most significant economic developments in business history. New businesses established by entrepreneurs contribute to market expansion and play a crucial role in national economic development. This study aims to examine the influence of the Entrepreneurial Event Model and Self-Determination Theory on students' interest and commitment to digipreneurship. The study proposes four hypotheses: perceived desirability affects interest in digipreneurship, the propensity to act influences interest in digipreneurship, perceived feasibility partially affects interest in digipreneurship, and interest in digipreneurship impacts commitment to digipreneurship. Data were collected from 100 respondents through an online questionnaire distributed to students in Yogyakarta who are enrolled in entrepreneurship programs or have completed entrepreneurship courses, using a purposive sampling technique. The data were then analyzed using SmartPLS. The findings of this study are expected to provide strategic insights that universities can implement to further enhance students' motivation to pursue entrepreneurial ventures.
Analisis Komprehensif Strategi Indofood Selama Pandemi Covid-19 sarjono, haryadi sarjono; Amanda Saphira; Xyla Taqiyya Wahyudi; Jang Jae Hyeok
Jurnal Bisnis Darmajaya Vol. 11 No. 1 (2025): Jurnal Bisnis Darmajaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jurnalbisnis.v11i1.676

Abstract

The COVID-19 pandemic has presented unprecedented challenges to industries worldwide, requiring agile and adaptive strategies to survive and thrive. The purpose of this study is to investigate Indofood’s strategic response to the complex landscape of the pandemic era, focusing on Crisis Management, Continuity Planning, and Strategic Sustainability (CCS). Through a comprehensive literature review, this study develops hypotheses to understand how Indofood navigated the crisis and sustained its operations. Using qualitative research methods, including financial analysis, market assessment, and supply chain evaluation, this study uncovers the complex dynamics of Indofood’s strategic changes. The results describe key performance indicators, such as revenue growth, market share, and supply chain resilience, which provide quantitative insights into the company’s resilience during the pandemic. The discussion interprets the findings in the context of existing literature, providing an in-depth understanding of Indofood’s strategic decisions. The calculated increase in net profit margin provides a comprehensive representation of Indofood’s strategy and performance during the challenging pandemic. The company’s financial resilience, market strategy, operational efficiency, and ability to adapt to rapid supply chain changes underscore its ability to successfully navigate uncertainties. This horizon serves as a valuable benchmark for stakeholders, contributing to a deeper interpretation of Indofood's response to the global crisis.
Pengaruh Lingkungan Kerja Fisik Dan Job Insecurity Terhadap Produktivitas Kerja Karyawan PT. Japfa Comfeed Indonesia Tbk Lampung Widia, Anggawidia; Thaib, Muprihan; Bandarsyah; Zulanda Putri, Reisa Dyasvaro
Jurnal Bisnis Darmajaya Vol. 11 No. 1 (2025): Jurnal Bisnis Darmajaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jurnalbisnis.v11i1.1075

Abstract

  The decline in employee productivity has become a crucial issue in the agribusiness industry, demanding attention to internal factors such as the physical work environment and job insecurity. This study aims to evaluate the influence of the physical work environment and job insecurity on employee productivity in the agribusiness manufacturing sector. A quantitative research approach was employed using purposive sampling, involving 45 respondents from the production department. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 20. The results indicate that both independent variables have a significant influence both partially and simultaneously on employee productivity. These findings emphasize the importance of fostering a supportive work environment and ensuring job stability to enhance employee performance in a sustainable manner.
Pengaruh Strategi Pemasaran Digital Terhadap Keputusan Pembelian Produk Di E-Commerce Mirdad, Ade
Jurnal Bisnis Darmajaya Vol. 11 No. 1 (2025): Jurnal Bisnis Darmajaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jurnalbisnis.v11i1.1051

Abstract

The purpose of this study is to examine the influence of social media marketing, email marketing, and search engine marketing on the purchasing decision. This research used an online questionnaire where distributed to internet users over the age of 18 via G-form (Google Form). The sample used in this study amounted to 400 respondents. This study uses multiple linear regression method. The validity and reliability of the instrument were assessed using IBM SPSS. continued with the analysis of the classical assumption test, t-test and F-test. Partialy, Social Media Marketing and SEM have a positive and significant effect on Purchasing Decisions, but on the other hand the Email Marketing do not have a positive and significant effect on Purchasing Decisions.
Pengaruh Tipe Industri, Tingkat Transparansi Emisi Karbon, Proporsi Kepemilikan Negara, Dan Paparan Media Terhadap Carbon Emission Disclosure Caroline, Stella Tio; Diaz Amarta, Tanasya; Sari, Nuraini
Jurnal Bisnis Darmajaya Vol. 11 No. 1 (2025): Jurnal Bisnis Darmajaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Aktivitas yang merugikan alam dan menyebarkan karbon tingkat tinggi khususnya pada perusahaan seharusnya menyumbangkan tanggung jawab yang setara. Namun, penelitian mengenai faktor yang dapat mempengaruhi akuntansi karbon perusahaan masih terbatas di Indonesia. Tujuan dari penelitian ini adalah untuk menganalisis berbagai faktor yang memengaruhi praktik pengungkapan emisi karbon pada perusahaan-perusahaan yang terdaftar dalam indeks LQ45 di Bursa Efek Indonesia selama periode 2021 hingga 2023. Metode yang digunakan adalah kuantitatif dengan sampel sebanyak 143 perusahaan yang akan diolah menggunakan SPSS v 30.00 dengan uji statistik, uji asumsi klasik, dan uji hipotesis. Hasil menunjukkan bahwa tingkat transparansi dan ukuran perusahaan berpengaruh signifikan, sedangkan tipe industri, proporsi kepemilikan negara, paparan media, dan profitabilitas tidak berpengaruh signifikan.

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