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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Universitas Katolik Santo Thomas
ISSN : 14120593     EISSN : -     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Manajemen dan Bisnis (JMB), ISSN 1412-0593, bertujuan untuk menyebarluaskan hasil penelitian di bidang ilmu manajemen dan bisnis seperti Manajemen Sumber Daya,Manajemen Keuangan, Manajemen Sistem Informasi, Majajemen Bisnis, Organisasi dan Tata Kelola serta bidang lainnya dalam Rumpun Ilmu Ekonomi Manajemen.
Arjuna Subject : -
Articles 16 Documents
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Search results for , issue "Volume 22 No. 1 Tahun 2022" : 16 Documents clear
PENGARUH BRAND IMAGE DAN PERSONAL BRANDING “FELICYA ANGELISTA” TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING DI KOTA MEDAN Sianipar, Gloria J.M; Sinaga, Juliasti Viktoria
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1737

Abstract

This study aims to determine the effect of brand image and personal branding "Felicya Angelista" on purchasing decisions in the city of Medan. This research is a research with a quantitative approach. The sample in this study were users of the Scarlett Whitening product in the city of Medan totaling 100 respondents with the sampling technique using purposive sampling technique. From the t-test results, the brand image variable has a positive and significant effect on purchasing decisions and the personal branding variable has a positive and significant effect on purchasing decisions. Based on the results of the F test, brand image and personal branding variables simultaneously have a positive and significant effect on purchasing decisions. In this study, the coefficient of determination (R2) was 30.3%, which indicates brand image (X1) and personal branding (X2) on purchasing decisions (Y), the remaining 69.7% influenced by variables not examined.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN MAHASISWA MEMILIH PROGRAM STUDI MANAJEMEN S-1 FAKULTAS EKONOMI UNIKA SANTO THOMAS MEDAN T.A 2020/2021, DALAM KONDISI PANDEMI COVID 19 IMPLIKASINYA PADA PERUMUSAN STRATEGI PROMOSI Simanihuruk, Peran; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1738

Abstract

The purpose of this study is to analyze the dominant factors influencing student decision making in choosing the S-1 Management Study Program. With this aim, it is possible to identify what factors dominantly influence student decision making in choosing the Management Study Program at the Faculty of Economics, Unika Santo Thomas, Medan T.A. 2020/2021 in the Covid-19 Pandemic, its implications for the formulation of promotional strategies. The research method used a sample of 125 students, collecting data with questionnaires and documentation and factor analysis techniques. The results of the study, of the 25 factors studied in student decision making to choose the Management study program, it turns out that the most dominant are: Factor 1: Accreditation status, Friends, Teachers, Family, Image / image and campus visits, Factor 2: Ease of work, Success Alumni and Promotional Brochures, Factor 3: Scholarships, Environmental Conditions, Complete Facilities and Building Conditions, Factor 4: Curriculum, Affordable Basic Tuition and Ease of Payment, Factor 5: Family, Education Personnel, Libraries and Lecturers, Factor 6: Alumni Association strong , Webinar Seminar, and Positive Issues and Factor 7: Affordable Cost Per-Credit and Parents' Income. The results of this study are expected to provide a reference as material for consideration in formulating relevant promotions, especially in the COVID-19 pandemic situation for the sake of increasing the number of students in the future. For further research, it is better to add variables that will be used as research variables that are thought to influence students in choosing the Management Study Program.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN NASABAH IMPLIKASINYA PADA STRATEGI PEMASARAN PADA PT. BANK PERKREDITAN RAKYAT (BPR) PIJER PODI KEKELENGEN CABANG MEDAN Tamba, Darwis; Purba, Betniar
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1739

Abstract

The purpose of this study is to analyze the effect of the service marketing mix which includes product, price, place and promotion, process, people, and physical evidence on customer satisfaction. . The purpose of this study is expected to be able to overcome problems regarding the marketing mix of services which include product (product), price (price), place (place) and promotion (promotion), process (process), people (people), and physical evidence (physical evidence). its effect on customer satisfaction. The research method with a sample of 96 customers, questionnaire data collection techniques and documentation and analysis techniques with multiple linear regression. Based on the results of the study, the multiple linear regression equations are: Y = 4.200 + 0.359X1 + 0.433X2 + 0.261 X3 + 0.321X4 + 0.274X5 + 0.353X6 + 0.345X7. This means that product, price, place, promotion, process, people and physical evidence variables have a positive effect on customer satisfaction and the price dimension has a greater influence on customer satisfaction compared to product, people, physical evidence, process, promotion and place dimensions. The results of the F test show that the variables of product, price, place, promotion, process, people and physical evidence have a simultaneous and significant effect on customer satisfaction, this can be seen from the Fcount which is 25,047 then H0 is rejected and H1 is accepted. The results of the t-test, show that the variables of product, price, place, promotion, process, people and physical evidence have a partial and significant effect on customer satisfaction, then H0 is rejected and H1 is accepted. The value of the determinant coefficient (R Square) = 0.669 means that customer satisfaction can be explained by the service marketing mix (product, price, place, promotion, process, people and physical evidence) of 66.9% while 33.1% is explained by other factors that not described in this study such as safety and convenience. o increase customer satisfaction at BPR Pijer Podi Kekelengen Medan, it is better to make adjustments to those offered by competitors so that they continue to exist in the future
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN RAWAT INAP DI RUMAH SAKIT UMUM BINA KASIH MEDAN Sembiring, Elisabeth; Sinaga, Ria Veronika
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1740

Abstract

The purpose of this study is to analyze the effect of service quality consisting of reliability, responsiveness, assurance, tangible, partial and simultaneous empathy on inpatient satisfaction at Bina Kasih General Hospital Medan. . The purpose of this study is expected to identify the problem of how the influence of service quality on patient satisfaction. This research method uses a sample of 96 respondents, data collection techniques through questionnaires and documentation and data analysis techniques with multiple regression. The results of the study using multiple linear regression equations: KP = 2.641 + 0.103K + 0.131Kt + 0.305Ky + 0.203B + 0.108E. This means that the variables of reliability, responsiveness, confidence, tangibles and empathy have a positive effect on patient satisfaction. The belief variable has a greater influence on inpatient satisfaction compared to other variables. The results of the F test indicate that the variables of reliability, responsiveness, confidence, tangibles and empathy have a simultaneous and significant effect on patient satisfaction, this can be seen from Fcount = 19,027 then H0 is rejected and H1 is accepted. The results of the t-test, showed that reliability, responsiveness, confidence, tangibles and empathy had a partial and significant effect on patient satisfaction, then H0 was rejected and H1 was accepted. The value of the determinant coefficient (R Square) is = r 0.514, which means that inpatient satisfaction can be explained by service quality variables (reliability, responsiveness, confidence, tangibles and empathy) of 51.4% while another 48.6% is explained by other factors that are not described in this study such as security, promotion and communication. The Bina Kasih Hospital Medan should improve the quality of service regarding the variables of reliability, responsiveness, confidence/guarantee, tangible, empathy in order to maintain the level of patient satisfaction for the future
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA PADA KOPERASI SIMPAN PINJAM (KSP) MITRA USAHA MANDIRI SUMATERA UTARA Sagala, Roslinda; Silalahi, Esli
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1741

Abstract

The purpose of this study is to analyze the effect of service quality on member satisfaction. With this aim, it is expected to identify the problem of how the quality of service of physical evidence (tangible), reliability (reliability), responsiveness (responsiviness), assurance (assurance), and empathy (emphasis) on member satisfaction is expected. The research method used a sample of 154 members, with questionnaire data collection and documentation and data analysis tools with multiple regression. The results showed : Y = 2,096 + 0,285X1 + 0,210X2 + 0,098X3 + 0,046X4 + 0,196X5 . This means that tangible variables, reliability, responsiveness, assurance and empathy have a positive effect on member satisfaction. The results of the F test show that the tangible, reliability, responsiveness, assurance and empathy variables have a simultaneous positive and significant effect on member satisfaction with the provisions of Fcount = 3.157 > Ftable = 2.31 then H0 is rejected and H1 is accepted. The results of the t-test, indicate that the tangible, reliability, responsiveness, assurance and empathy variables have a positive and partially significant effect on member satisfaction, this can be seen from the tcount of all variables > ttable 1.661 then H0 is rejected and H1 is accepted. The value of the correlation coefficient (r) = 0.745 means that the relationship between tangible variables, reliability, responsiveness, assurance and empathy for member satisfaction is very strong. The coefficient of determination (R Square) = 0.555 means that the tangible variables, reliability, responsiveness, assurance and empathy are able to explain the member satisfaction variable of 55.5% while 44.5% is explained by other factors. To increase the level of satisfaction of members, it is better to make various improvements related to the quality of services offered by KSP Mitra Usaha Mandiri, North Sumatra
IMPLIKASI EKONOMI ULOS HOLONG BAGI PENGANTIN BATAK TOBA: PENDEKATAN UTILITAS DAN BIAYA OPORTUNIS Purba, Elvis Fresly; Lastri
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1742

Abstract

The aim of this study is to describe the tradition of ulos holong, that the offering of ulos for bride/groom in every Toba Batak wedding ceremony in Medan, creates an economic impact on the bridegroom. The research was carried out in three sub-districts in two stages of time, that is September 2019 – February 2020 (before the Covid-19 pandemic) and September 2020 to February 2021 (during the Covid-19 pandemic). The sampling method was carried out by accidental sampling by selecting 30 families at each stage of the study. The results showed that all respondents sold most of the received ulos because the utility or use value of the ulos for bride and grooms was very limited. This is a practical and rational choice because the proceeds from the sale (cash) are more useful than ulos, especially in the short term. Meanwhile, implementing ulos tinonun sadari can also be a more practical and economical option as a substitute for ulos holong. However, because ulos holong is still maintained, so that from opportunity cost approach, this tradition has still an economic impact on the bride and groom. The value is the difference between the value of the ulos tinonun sadari which should be received by the bride/grooms from the proceeds of the sale of ulos holong. So, by maintaining the ulos holong tradition, the bride and grooms “lose income” several million rupiah for each traditional wedding ceremony. The value is greater before the pandemic period than during the pandemic.

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