cover
Contact Name
Arif Suwarjono
Contact Email
jrm_mm@stieww.ac.id
Phone
+6285998000678
Journal Mail Official
jrm_mm@stieww.ac.id
Editorial Address
Jl. Lowanu Sorosutan UH VI / 20, Sorosutan, Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55162, Indonesia
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen
ISSN : 23559381     EISSN : 2621492X     DOI : https://doi.org/10.32477/jrm.v10i1
Core Subject : Economy, Science,
Jurnal Riset Manajemen (JRM) Topics covered include, but not strictly limited to:Focus & Scope Jurnal Riset Manajemen (JRM) Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Finance and investment management 5. Entrepreneurship 6. Organisational behaviour and people management 7. Corporate social responsibility 8. Islamic business and management
Articles 4 Documents
Search results for , issue " Vol 6 No 1 (2019): Jurnal Riset Manajemen Januari 2019" : 4 Documents clear
Posisi Strategi Bersaing Bisnis Pembenihan Udang Vaname Dengan Pendekatan Competitive Profil Matrix (Studi Pada PT. Semar Emas Situbondo, Jawa Timur) Remiasa, Marcus; Sugiharto, Terry
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 6 No 1 (2019): Jurnal Riset Manajemen Januari 2019
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.744 KB) | DOI: 10.32477/jrm.v6i1.325

Abstract

The business competition of vannamei shrimp seed has strongly expanded by the increasing of Indonesian shrimp export. The businessman competes in preparing vannamei shrimp seed for Indonesian fisherman. The ability of competition has influenced in company competitive strategy. This research aimed to identify the position of competitive strategy and to know the strong and low point of critical success factor (CSF) in the business of vannamei shrimp seed. This research used descriptive qulaititative research by using phenomenology. The technic of data collecting used interview and direct observation to the research subject. The research result by using Competitive Profile Matrix (CPM) showed that the position of competitive strategy in PT Semar Emas is not strong enough yet as its competitor, PT Dewa Ndaru. The competition ability of PT Semar Emas can be showed in critical success factor (CSF) with the low point in the old company management, the traditional marketing management, the government policy and unstable economic condition. The strong point is in the product location of vannamei shrimp seed and the quality of humanresource.
Analisis Pemberian Benefit, Motivasi, Dan Komitmen Organisasional Aparatur Sipil Negara (ASN) Wening, Nur; Purnomo, Gunawan
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 6 No 1 (2019): Jurnal Riset Manajemen Januari 2019
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.004 KB) | DOI: 10.32477/jrm.v6i1.332

Abstract

The aim of this research is analyzing of benefit, motivation, and apparatus organizational commitment. This research is typically of quantitative discriptive method research. The respondents in this research are civil servants the number of respondents are 31 (thirty one) people. The result shows that the giving of benefit, motivation, and civil servant organizational commitment is already well implemented. The giving of benefit variable gives the highest mark on work performance dimension and lowest mark on professional scarcity, while motivation variable has the highest mark on social needs dimension and the lowest mark on prestige dimension, and civil servant organizational commitment variable gives the highest mark on affective commitment dimension and the lowest mark is on continuation commitment dimension.
Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta Mathori, Muhammad; Chasanah, Uswatun
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 6 No 1 (2019): Jurnal Riset Manajemen Januari 2019
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.562 KB) | DOI: 10.32477/jrm.v6i1.335

Abstract

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.
Model Keputusan Pembelian Pakaian Batik Dan Tingkat Kepuasan Konsumen Ernawati, Hani; Fitriana, Fitriana
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 6 No 1 (2019): Jurnal Riset Manajemen Januari 2019
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.021 KB) | DOI: 10.32477/jrm.v6i1.336

Abstract

Batik is a craft that has high artistic value and has become part of Indonesia culture that must be preserved. The level of consumer satisfaction towards Batik has to be known in order to understand the market demand, as well knowing the influencing factors that have postive effect on purchasing decision of Batik. The purposes of this study are (1) measures customer satisfaction levels of batik clothing, (2) measures the influence of quality product, brand, price, and access toward purchasing decision. Method - A total of 120 respondents were asked to rate their assesment on product quality, brand, price and access to get Batik clothes and their purchasing decision. Analysis of customer satisfaction used Consumer Satisfaction Index. The relationship between quality product, brand, price, and access toward purchasing decision determined by regression analysis Ordinary Least Square. The result of this study revealed that consumers’ satisfaction toward Batik clothes included in term of satisfied category. Brand and price had positive effect on purchasing decision, but product quality and accesibity didn’t.

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