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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 137 Documents
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Search results for , issue "Vol 8, No 4 (2024): EDUNOMIKA" : 137 Documents clear
PERAN PROFITABILITAS DALAM MEMEDIASI MODAL KERJA DAN AKTIVITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN REAL ESTATE Fresiliasari, Oktavie; Widyakto, Adhi; Pradiptya, Adhi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.14341

Abstract

Property and Real Estate is one of the service company sub-sectors listed as a public company in the Property, Real Estate and construction sectors on the Indonesia Stock Exchange (BEI). Property and real estate are still among the main choices for investors when investing funds. This is because shares of companies in the Property and Real Estate sector still offer potential for increases. The Property and Real Estate sector is one of the sectors that makes a fairly good contribution to economic growth in Indonesia. This research aims to describe and analyze the role of profitability in mediating working capital and activities on company value in real estate companies listed on the BEI in 2019-2022. This research variable uses independent variables, dependent variables and intervening variables. The object of this research is the financial reports of real estate companies listed on the IDX. The type of data used is quantitative data. The data source was obtained from secondary data through intermediaries or indirectly, namely data from real estate company financial reports for the 2018-2022 period. The data collection method uses library research. The analysis technique is descriptive analysis and smart PLS analysis. The data measurement method uses validity tests and reliability tests. Test the structural model using the coefficient of determination. Hypothesis testing uses structural equation modeling analysis with the smartPLS 3.0 program. Measurement model with devaluation reflection indicators with convergent and discriminant validity. The results of this research prove that Working capital (CR) has a significant positive effect on Profitability (ROA), activity (TATO) Has a positive effect on Profitability Policy (ROA), Working capital (CR) has no effect on company value (PBV), Working capital ( TATO) has a significant positive effect on company value (PBV), profitability (ROA) has a significant positive effect on company value (PBV), profitability (ROA) is able to mediate the effect of working capital (CR) on company value (PBV).
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, PROMOSI DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA HEIKA KOPI KARANGANYAR Santi, Yanuarita; Purwanto, Edi; Ngaisah, Ngaisah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.14996

Abstract

The problem statement in this research is as follows: Is there an effect of Product Quality (X1) on Consumer Satisfaction (Y) at Heika Kopi Karanganyar? Is there an effect of Service Quality (X2) on Consumer Satisfaction (Y) at Heika Kopi Karanganyar? Is there an effect of Promotion (X3) on Consumer Satisfaction (Y) at Heika Kopi Karanganyar? Is there an effect of Price (X4) on Consumer Satisfaction (Y) at Heika Kopi Karanganyar? Is there a simultaneous effect of Product Quality (X1), Service Quality (X2), Promotion (X3), and Price (X4) on Consumer Satisfaction (Y) at Heika Kopi Karanganyar? Among these four variables, which one is the most dominant in influencing Consumer Satisfaction (Y) at Heika Kopi Karanganyar? From the data analysis, the multiple linear regression equation obtained is Y = -0.352 + 0.368 X1 + 0.395 X2 + 0.093 X3 + 0.171 X4. The t-test for Product Quality (X1) on Consumer Satisfaction (Y) shows a calculated t value of 10.894 > t table = 1.980, meaning Ho is rejected, and a significance value of 0.000, indicating a significant effect of Product Quality (X1) on Consumer Satisfaction (Y). The t-test for Service Quality (X2) on Consumer Satisfaction (Y) shows a calculated t value of 7.793 > t table = 1.980, and a significance value of 0.000, meaning Ho is rejected, indicating a significant effect of Service Quality (X2) on Consumer Satisfaction (Y). The t-test for Promotion (X3) on Consumer Satisfaction (Y) shows a calculated t value of 3.446 > t table = 1.980, and a significance value of 0.001, meaning Ho is rejected, indicating a significant effect of Promotion (X3) on Consumer Satisfaction (Y). The t-test for Price (X4) on Consumer Satisfaction (Y) shows a calculated t value of 4.591 > t table = 1.980, and a significance value of 0.000, meaning Ho is rejected, indicating a significant effect of Price (X4) on Consumer Satisfaction (Y). The simultaneous F-test shows a calculated F value of 140.421 > F table = 2.311, meaning Ho is rejected, indicating that Product Quality, Service Quality, Promotion, and Price simultaneously influence Consumer Satisfaction at Heika Kopi. The coefficient of determination test using SPSS shows a value of 0.849, meaning 84.9% of the dependent variable (Consumer Satisfaction (Y)) is influenced by the independent variables (Product Quality (X1), Service Quality (X2), Promotion (X3), and Price (X4)), while the remaining 15.1% is influenced by other factors not examined in this study, such as education, economic background, and others. Keywords: product quality, service quality, promotion, price, consumer satisfaction.
PENGGUNAAN PROMOSI BERBAYAR PADA SOSIAL MEDIA TIKTOK BAGI UMKM DI KOTA KUPANG Nurdin, Hairil; Sultan, Taqwa; Muni, Wilhelmina; Mbalu, Feren
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15629

Abstract

Abstrak Tiktok merupakan salah satu aplikasi yang telah mengubah model pemasaran dan memberikan kontribusi nyata melalui algoritma uniknya, terutama bagi Usaha Mikro, Kecil, dan Menengah (UMKM). TikTok juga sebagai salah satu platform media sosial yang populer, memiliki fitur promosi berbayar yang dirancang untuk menjangkau pasar yang lebih luas dengan cara yang lebih efektif. Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan promosi berbayar di TikTok bagi UMKM di Kota Kupang dalam meningkatkan penjualan produk UMKM. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif melalui studi kasus dan survei terhadap UMKM yang telah memanfaatkan fitur promosi berbayar pada aplikasi sosial media TikTok. Hasil penelitian menunjukkan bahwa penggunaan TikTok berbayar mampu meningkatkan pertumbuhan penjualan, terutama jika strategi konten yang digunakan menarik. Faktor-faktor seperti penentuan target audiens, kualitas konten, serta alokasi anggaran yang tepat sangat mempengaruhi keberhasilan promosi di TikTok. Dengan demikian, promosi berbayar di TikTok dapat menjadi salah satu strategi pemasaran yang efektif bagi UMKM untuk bersaing di era digital. Kata Kunci ; Promosi, UMKM, Kupang, Pemasaran, Tiktok Abstract TikTok is one of the applications that has transformed marketing models and made a significant contribution through its unique algorithm, especially for Micro, Small, and Medium Enterprises (UMKM). As one of the most popular social media platforms, TikTok offers paid promotion features designed to reach a broader market more effectively. This study aims to analyze the effectiveness of using paid promotions on TikTok for MSMEs in the city of Kupang in boosting their product sales. The method used in this research is descriptive qualitative through case studies and surveys of (UMKM) that have utilized the paid promotion feature on the TikTok social media app. The results of the study indicate that the use of TikTok paid promotions can increase sales growth, especially if the content strategy employed is engaging. Factors such as target audience selection, content quality, and proper budget allocation greatly influence the success of promotions on TikTok. Thus, paid promotions on TikTok can be an effective marketing strategy for UMKM to compete in the digital era. . Keywords: Promotion, UMKM, Kupang, Marketing, Tiktok
AN ANALYSIS OF PARAPHRASING TECHNIQUE USED BY STUDENT OF ENGLISH DEPARTMENT Lia, Agnes Mejika April; Angraini, Nike; Anggraini, Dita Rizki
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16161

Abstract

Paraphrasing is an important technique in academic writing to avoid plagiarism,understanding the material and convey information in your own language. This research examines the paraphrasing methods employed by English study program students at Indo Global Mandiri University in Palembang using qualitative research, specifically thematic analysis, and data collection techniques including tests and interviews. The study involved 8 out of 16 eighth-semester students. For the test, the participants paraphrased a descriptive text provided by the researcher, and the interview comprised 8 questions related to paraphrasing. The findings revealed that most techniques used by students were changing vocabulary and the obstacles when paraphrasing texts were lack of vocabulary and poor/lack of documentation skills. Moreover, the research found that the conditions for students to use paraphrasing were to avoid plagiarism, avoid direct quotations in writing, increase the clarity of writing, and complete writing assignments during class.
PENGEMBANGAN SMART VILLAGE MELALUI PROGRAM PEMASANGAN WIFI DI DESA SUMBER MEKAR MUKTI KECAMATAN TANJUNG LAGO KABUPATEN BANYUASIN Ningsih, Erna Widiyati; Febriyanti, Doris; Amaliatulwalidain, Amaliatulwalidain
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15271

Abstract

The development of the Smart Village in Sumber Mekar Mukti Village was carried out top-down through the signing of a memorandum of understanding (MoU) from CSR, namely PT. Telkom Indonesia, Tbk. In 2022. This research aims to find out the extent of the implementation of the Smar Village dimensions in Sumber Mekar Mukti Village as well as the factors inhibiting the implementation of the Wifi installation program. The theory used is Ramachandra's Theory (2015), which refers to Herdiana's (2019) study, namely the Smart Government, Smart Community and Smart Environment indicators. This research was conducted using qualitative research methods, with a phenomenological case study approach. Data collection techniques are carried out through observation, interviews and documentation. The results of this research show that the implementation of Smart Government, Smart Community and Smart Environment in Sumber Mekar Mukti Village is not yet in accordance with what was expected, in the Smart Government indicator itself the implementation of public and social services is still not optimal because there are still many people who come directly to village office. In the Smart Community indicator itself, community participation in contributing and making decisions is not yet optimal, because there are still people in Sumber Mekar Mukti Village who do not understand government policies, and digital technology users are limited to information only on the WhatsApp feature. Community participation in this case related to the Smart People dimension is also the main key in sustainability indicators. Community participation as the subject of program implementation plays an important role in the development of Smart Villages in villages. The Smart Environment indicator here is not yet running according to the existing concept, because many people still do not know about public information and have not received public services from the Sumber Mekar Mukti Village government, this is due to a lack of socialization and the absence of a SID Website to make it easier for the people of Sumber Mekar Mukti Village. Blooming Mukti. The inhibiting factors in implementing Smart Village development in Sumber Mekar Mukti Village are the community's limitations in accessing ICT for the elderly and limited facilities and infrastructure related to smartphone (cellphone) ownership for accessing information in the village.
ANALYSIS OF INVENTORY CONTROL OF FLOUR AND REFINED SUGAR RAW MATERIALS BASED ON THE ECONOMIC ORDER QUANTITY (EOQ) METHOD CASE STUDY AT SNACK FOOD COMPANY Safa'at, Safa'at; Zebua, Martin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15249

Abstract

In running large-scale production, raw materials are needed in large quantities. Careful planning is needed so that raw material inventory can be managed optimally and on target, so that it can meet production needs. Inventory control is very important to achieve this goal. Control is an important aspect of inventory management, which can help companies achieve the desired profit. In this study, researchers used a qualitative approach by analysing existing data in a snack food company. The results showed that the inventory analysis of raw materials for wheat flour and refined sugar in the company was not optimal. From the analysis of the EOQ method, it was found that the amount of flour raw material inventory was 11,912 kg with a purchase frequency of 30 times per year, while for refined sugar it was 10,212 kg with a purchase frequency of 59 times. In conclusion, there is a difference in total inventory costs for flour raw materials of Rp 38,670,189 and for refined sugar of Rp 122,117,065 compared to the company's current policy.
Pengelolaan Rumah Makan Muslim Berbasis Maqasidu al-Shariah di Toraja. Fadhilatunisa, Della; Sari, Nur Rahmah; Bulutoding, Lince
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15543

Abstract

Tujuan dari penelitian ini adalah mengkaji fenomena pengelolaan rumah makan muslim di Toraja. Berbagai penafsiran dari para pengelola dan pemilik rumah makan muslim terkait “Halalantoyyiban” halal dan bersih yang nantinya akan dihubungkan dengan konsep Syariah Enterprise Theory (SET) dan dimaknai ke konsep Maqasidu Syariah. Penelitian ini menggunakan paradigma interpretive pendekatan studi kasus. Ada empat tahapan aspek yang dianalisis di dalam pengelolaan restoran muslim yaitu perencanaan, pengorganisasian, kepemimpinan, dan pengawasan aktivitas yang memunculkan berbagai sikap yang didapat dari para informan mulai dari pemilik, pengelola, karyawan dan pelanggan rumah makan. Hasil penelitian menunjukkan bahwa pengelolaan rumah makan muslim di Toraja jika dihubungkan dengan konsep SET dan maqasidu syariah diantaranya pemilik dan pengelola selalu mengedepankan “halalantoyyiban” walaupun tidak memiliki sertifikasi halal. Simbol-simbol islam sebuah rumah makan muslim di daerah nonmuslim akan bermanfaat seperti iklan yang akan memberikan informasi bahwa makanan di rumah makan tersebut layak dikonsumsi oleh wisatawan muslim yang berkunjung ke Toraja. Praktek pengawasan rumah makan muslim di Toraja mengedepankan nilai-nilai filosofi dan konsep ihsan yang diajarkan oleh Nabi Muhammad saw.
PERSPEKTIF PERUSAHAAN: MENILAI FINANCIAL SUSTAINABILITY MELALUI ANALISIS RASIO LIKUIDITAS, PROFITABILITAS, DAN AKTIVITAS Ramadhani, Alia Pramudita; Sari, Shinta Permata
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16052

Abstract

Financial sustainability is the company’ ability to maintain financial performance and business sustainability in the long term. Financial Sustainability is also important for companies to predict the potential going concern for its future. This study aims to analyze financial sustainability from the company’s perspective through analysis of liquidity, profitability, and activity ratios in consumer non cyclicals sector companies listed on the Indonesia Stock Exchange for the 2021-2023 period. The sampling technique used is a purposive sampling technique with the number of samples are 101 data over the 2021-2023 period. The research method used is quantitative method with multiple linear regression analysis as a data analysis technique. The result of this study suggest that liquidity and profitability ratios affect financial sustainability, while activity ratios do not affect financial sustainability. Keywords : financial sustainability, liquidity, profitability, activity.
PENGARUH SERVANT LEADERSHIP DAN JOB RESOURCES TERHADAP JOB SATISFACTION DAN WELLBEING YANG DIMEDIASI WORK ENGAGEMENT PADA KARYAWAN PERBANKAN DI JAKARTA BARAT Aristo, Agra Bagus; Tanuwijaya, Justine; Tamara, Anna; Raihani, Irbah Ayu; Nor, Norzanah Mat
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.11627

Abstract

This research was conducted with the aim of analyzing the influence of servant leadership and job resources on job satisfaction and wellbeing mediated by work engagement. The data used in this study are primary data and collected by distributing questionnaires filled out by banking employees in West Jakarta. The sample collection method used a purposive sampling method of 165 samples. The data processing techniques used in this study are instrument testing such as validity and reliability tests as well as structural equation modeling (SEM) using SPSS and SmartPLS. The results showed that servant leadership has a positive effect on work engagement, servant leadership has a positive effect on job satisfaction, servant leadership has no positive effect on wellbeing, job resources has a positive effect on work engagement, job resources has a positive effect on wellbeing, job resources has a positive effect on job satisfaction, work engagement has a positive effect on job satisfaction, work engagement has a positive effect on wellbeing, servant leadership has a positive effect on job satisfaction mediated by work engagement, servant leadership has a positive effect on wellbeing mediated by work engagement, job resources has a positive effect on job satisfaction mediated by work engagement, job resources have a positive effect on wellbeing mediated by work engagement. Keywords: Servant Leadership, Job Resources, Work Engagement, Job Satisfaction, Wellbeing
PENGARUH PEMASARAN MEDIA SOSIAL MELALUI SELEBGRAM MEMPENGARUHI PERTUMBUHAN UMKM DI KOTA MAKASSAR Bustami, Tiradewi; Ramlawati, Ramlawati; Imaduddin, Imaduddin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15541

Abstract

This study aims to analyze the impact of marketing costs on net profit, with sales volume as an intervening variable, within culinary and fashion businesses in Makassar City that utilize celebrity endorsement services. The research method employed is field research with a quantitative approach, and data was collected through questionnaires. The study population includes all culinary and fashion businesses in Makassar City, with a sample of 44 businesses selected randomly through probability sampling. Data analysis was conducted using path analysis techniques with the aid of SPSS software version 26. The findings reveal that: (1) Marketing costs do not have a direct effect on net profit, (2) Marketing costs have a direct and positive effect on sales volume, (3) Sales volume has a direct and significant impact on net profit, and (4) Marketing costs indirectly influence net profit positively through sales volume.

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