Jurnal Ilmiah Edunomika (JIE)
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Articles
317 Documents
Search results for
, issue
"Vol. 8 No. 1 (2024): EDUNOMIKA"
:
317 Documents
clear
<![CDATA[THE INFLUENCE OF USER GENERATED CONTENT CONSUMER PURCHASE INTEREST WITH DISCOUNTS AS A MODERATING VARIABLE ]]>
<![CDATA[Mamuaya, Nova Ch.]]>;
<![CDATA[Novilia, Fitri]]>;
<![CDATA[Paulina, Julinta]]>;
<![CDATA[Nggandung, Yeheskial]]>;
<![CDATA[Nuraini, Luthfi]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29040/jie.v8i1.11883
<![CDATA[Abstract Reviews from TikTok users can increase market share, increase consumer trust, and ultimately increase consumer purchasing decisions. This research is quantitative research with an exploratory approach. This research collected data by distributing it to 300 TikTok users consisting of 150 consumers and 150 producers, each of whom had carried out the activity at least once. Thus it can be concluded that the data used is primary data. The data used above was analyzed with smart PLS 4.0. The research results show that First,The User Generated Content variable has a positive relationship and a significant influence on the Purchase Interest variable because the more reviews from TikTok users, the greater the seller's market share and the more consumers know about the product. If the product gets good reviews, consumer purchasing decisions will increase. Second, The Discount variable is able to moderate the positive relationship and significant influence of the User Generated Content variable on the Purchase Interest variable, the results are even more significant because good reviews, a large market share and high trust will convince consumers even more if accompanied by a bigger discount. bigger than competitors. Keywords: User Generated Content, Discount, Problem, Consumer Pruchase Interest]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI AKUNTABILITAS PENGELOLAAN DANA DESA ]]>
<![CDATA[Safitri, Novi]]>;
<![CDATA[Jaeni, Jaeni]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29040/jie.v8i1.11896
<![CDATA[The village funds are a source of funding for government administration, development implementation, community development, and community empowerment. These funds are sent from the APBN to the villages through the district or city APBD. Village funds are given to improve infrastructure and it is hoped that the government can advance in all aspects of underdeveloped villages. Good management of village funds can realize the government's hope to advance underdeveloped villages. Testing and analyzing the elements that impact the accountability of village budget management is the goal of this study. The investigation was conducted using quantitative approaches. The data utilized here are primary data collected questionnaires sent out to village officials in the village head office in Jekulo District, Kudus Regency. In order to meet its set criteria, this study used the purposive sampling method. This research makes use of SPSS version 23’s multiple linear regression analysis as its analytical tool. According to the results of the test, the accountability of village fund management is unaffected by siskeudes application, competence, transparency, and local knowledge, but it is positively affected by the internal control system.]]>
<![CDATA[ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI FASHION PADA SOCIAL-COMMERCE DI KOTA BATAM ]]>
<![CDATA[Rovina, Rovina]]>;
<![CDATA[Saputra, Suyono]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29040/jie.v8i1.11899
<![CDATA[The aim of this research is to see what impact the influence of fashion brand purchase intentions from information, eom and price through trust and purchase intention has on e-commerce. This research was processed through distributing questionnaires. The sample in this research is people who have subscribed to video streaming on the Instagram and Facebook platforms. The population in this research is people who live in Batam City, who have bought foreign fashion brands through Social Commerce such as Instagram and Facebook. In this study, the Hair et al formula was used because the population of foreign fashion brand buyers in Batam City was unknown, therefore one question was multiplied by 10, where the required target respondents were 220 using primary data. The results of this research state that there is a significant positive influence of information on trust, purchase intention, Ewom on trust, price on trust.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH KLAIMEN PADA PT JASA RAHARJA PERWAKILAN SURAKARTA ]]>
<![CDATA[Sarjana Rini, Luluk Takarii]]>;
<![CDATA[Retnoningrum, Retnoningrum]]>;
<![CDATA[Resihono, Legowo Dwi]]>;
<![CDATA[Nurjanah, Anifa]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29040/jie.v8i1.11912
<![CDATA[This study aims to determine whether the service quality variables (tangible, reliability, responsiveness, assurance and sure, empathy) affect customer satisfaction at PT Jasa Raharja Representative Surakarta. This research is a survey research with data collection through questionnaires. The population in this study are customers who make claims at PT Jasa Raharja Representative Surakarta, sampling using simple random sampling, amounting to 75 respondents. The data used are primary data and secondary data. The results of this study indicate that the service quality variables on the dimensions of tangible, responsiveness, assurance and empathy have no effect on customer satisfaction. While the service quality variables on the dimensions of reliability and empathy affect customer satisfaction. The independent variables simultaneously influence customer satisfaction at PT Jasa Raharja Representative Surakarta Keywords : service quality, customer satisfaction, customer claims.]]>
<![CDATA[Implikasi Minimarket Misi Pasar Raya pada Pola Konsumsi Masyarakat di Kecamatan Tanete Rilau ]]>
<![CDATA[Sudarsono, Sudarsono]]>;
<![CDATA[Wajdi, Muhammad]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29040/jie.v8i1.11915
<![CDATA[Penelitian ini bertujuan untuk (1) Mengetahui Dampak Positif minimarket terhadap pola konsumsi masyarakat lokal di Kabupaten Barru (2) Mengetahui dampak negatif minimarket misi pasar raya terhadap pola konsumsi masyarakat lokal di Kabupaten Barru. Jenis penelitian ini adalah penelitian kualitatif deskriptif, dengan lokasi penelitian pada Misi pasar raya di kecamatan tanete rilau kabupaten barru. Penentuan informan secara purposive sampling yaitu teknik yang mencakup orang-orang yang diseleksi atas dasar kriteria, sedangkan orang-orang dalam populasi yang tidak sesuai dengan kriteria tersebut tidak dijadikan sampel. Metode yang digunakan dalam mengumpulkan data wawancra, observasi, dan dokumentasi. Metode analisis data yang menggunakan tiga tahap yaitu analisis reduksi data, penyajian data dan verifikasi data. Hasil penelitian menunjukan bahwa pola konsumsi masyarakat lokal Tananete rilau dengan hadirnya minimarket. Dampak sosial yang terjadi pada Masyarakat dengan hadirnya minimarket berefek pada proses transaksi, pola konsumsi Masyarakat berkembang dan menunjukan perilaku konsumtif yang lebih memilih berbelanja pada minimarket, peran pemerintah sangat penting untuk meminimalisir persaingan dagang pasar tradisional dan modern. Dampak Negatif persaingan warung kecil dengan Keberadaan minimarket menjadi ancaman serta saingan yang berat bagi para pemilik warung kecil, Pasar modern (minimarket) merupakan pesaing dan akan mengancam keberadaan pedagang di pasar tradisional. penyebabnya antara lain perubahan gaya hidup Masyarakat, harga, kondisi pasar tradisional. Kata Kunci: Minimarket; Pasar Tradisional; Konsumsi; Masyarakat Lokal]]>
<![CDATA[STRATEGI DIGITAL MARKETING DAN PERENCANAAN KEUANGAN YANG EFEKTIF PADA UMKM DI KABUPATEN BOYOLALI ]]>
<![CDATA[Prasetyaningrum, Nurita Elfani]]>;
<![CDATA[Sudalyo, Ramadhian Agus Triono]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29040/jie.v8i1.11935
<![CDATA[This research explores and analyzes effective digital marketing strategies and financial planning for Micro, Small, and Medium Enterprises (UMKM) in Boyolali Regency. UMKM plays a vital role in the local economy, but often faces challenges in competing in the increasingly complex digital era. This study involves in-depth interviews with UMKM owners, market data analysis, and case studies to understand the extent to which UMKM in Boyolali Regency have utilized digital marketing, particularly in the use of social media, online advertising, and search engine optimization. We also evaluate financial planning practices that support business growth and sustainability. The results of this research provide practical guidance for UMKM owners and local stakeholders in developing digital marketing strategies that align with local market characteristics and leverage existing digital opportunities. This research also identifies financial planning practices that can help UMKM manage financial resources wisely. The implications of this research support the growth and sustainability of UMKM in Boyolali Regency and provide valuable insights in the context of UMKM at the national level. Keywords: digital marketing, financial planning, UMKM]]>
<![CDATA[Pengaruh Harga Terhadap Keputusan Pembelian ]]>
<![CDATA[Piyoh, Dea Dela]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29040/jie.v8i1.11945
<![CDATA[Konsumen cenderung memiliki peran yang sangat penting dalam memutuskan apa yang ingin dibeli. Oleh karena itu, keputusan pembelian dapat bervariasi dari satu konsumen ke konsumen lainnya, dan seringkali merupakan hasil dari pertimbangan pribadi dan preferensi individual. Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap keputusan pembelian. Metode yang digunakan pada penelitian ini adalah explanatory survey dengan pendekatan kuantitatif. Populasi pada penelitian ini yaitu pengguna aplikasi Netflix dengan sampel sebanyak 100 responden. Teknik pengambilan sampel yang digunakan adalah simple random sampling. Teknik analisis data yang digunakan adalah analisis deskriptif dan inferensial yang diolah dengan menggunakan alat analisis Partial Least Square (PLS) 4.0. Hasil penelitian menunjukkan bahwa harga berpengaruh terhadap keputusan pembelian.]]>
<![CDATA[PENGARUH KOMPETENSI KEWIRAUSAHAAN KEPALA SEKOLAH TERHADAP PENGEMBANGAN PROGRAM KEWIRAUSAHAAN DI SEKOLAH MENENGAH KEJURUAN (SMK) SE-BANJARMASIN ]]>
<![CDATA[Rani, Tri]]>;
<![CDATA[Ratumbuysang, Monry Fraick Nicky Gillian]]>;
<![CDATA[Hasanah, Mahmudah]]>;
<![CDATA[Rizky, Maulana]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29040/jie.v8i1.11947
<![CDATA[This research aims to determine the influence of school principals' entrepreneurial competence in developing entrepreneurship programs in Vocational High Schools (SMK) throughout Banjarmasin. The population used in this research was all principals in vocational schools. The sampling method is using non-probability sampling techniques. The type of nonprobability sampling used is saturated sampling. The sampling method obtained 20 samples. This research uses quantitative research. The analysis used is simple linear regression analysis, with t test and coefficient of determination. The Principal Entrepreneurial Competency variable of 0.501 states that every time there is an increase in the Principal's Entrepreneurial Competency by 1%, the Entrepreneurship Program (Y) will increase by 0.501. This means that the principal's entrepreneurial competency variable has Sig. Amounting to 0.005 < 0.05, it can be concluded that the principal's entrepreneurial competency variable has a significant effect on the entrepreneurship program. the contribution of creating innovation, working hard, having strong motivation, never giving up, and having entrepreneurial instincts towards the entrepreneurship program was 36.6% while the remaining 63.4% was influenced by other variables not examined in this research. This proves that there is an influence between the principal's entrepreneurial competency on the Entrepreneurship Program.]]>
<![CDATA[ANALISIS PERAN KELOMPOK WANITA TANI (KWT) TERHADAP PENINGKATAN EKONOMI KELUARGA DI KECAMATAN SIMPUR KABUPATEN HULU SUNGAI SELATAN ]]>
<![CDATA[Fauziah, Ririn]]>;
<![CDATA[Ratumbuysang, Monry Fraick Nicky Gillian]]>;
<![CDATA[Rizky, Maulana]]>;
<![CDATA[Nor, Baseran]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29040/jie.v8i1.11948
<![CDATA[This research aims to determine the influence of the role of women farmer groups (KWT) on improving the family economy in Simpur District, Hulu Sungai Selatan Regency. The population used in this research were KWT members in Simpur District, HSS Regency. There were 11 KWTs spread throughout the villages of Simpur District. The sampling method is using non-probability sampling technique. The type of nonprobability sampling used is purposive sampling. The purposive sampling method obtained 70 samples. The data analysis technique uses SMART PLS. The research results found that there was a positive and significant influence between the role of KWT on improving the family economy in Simpur District, HSS Regency.]]>
<![CDATA[ANALISIS PENGARUH LIKUIDITAS, PROFITABILITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN (Studi Empiris Pada Perusahaan Makanan dan Minuman Yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2021) ]]>
<![CDATA[Fridatien, Ericke]]>;
<![CDATA[Romadon, Ahmad Sahri]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29040/jie.v8i1.11955
<![CDATA[This study aims to examine liquidity, profitability and leverage on firm value. This study used a sample of food and beverage companies listed on the Indonesia Stock Exchange for the 2018-2021 period. This sampling method is using purposive sampling. Based on predetermined criteria, a sample of 28 companies was obtained. This research was conducted with a period of 4 years, bringing the total sample to 112 companies. The type of data used is secondary data taken from the company's financial statements. The analysis technique used in this study is multiple linear regression using the SPSS 26 application program. The results show that liquidity (CR) has no effect on firm value (PBV), while profitability (ROA) has a significant positive effect on firm value (PBV). and leverage (DER) has a significant positive effect on firm value. Keywords: Liquidity, Profitability, Leverage, Firm Value]]>
