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Khazanah Sosial
Published by Universitas Islam Negeri Sunan Gunung Djati Bandung
ISSN : -     EISSN : 27158071     DOI : -
Core Subject : Social,
Social Sciences
Khazanah Dakwah is a journal that discusses discourse of Sosial science, published by Pasca Sarjana UIN Sunan Gunung Djati, Bandung, Indonesia. Khazanah Sosial is focusing on issues of Sosial. Khazanah Sosial (E-ISSN 2715-8071 ) provides a media to publish scientific articles as a result of research and development in social and political fields.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 5, No 4 (2023): Khazanah Sosial" : 15 Documents clear
The Effect of Brand Image and Electronic Word of Mouth on Xiaomi Smartphone Purchasing Decisions Huwae, Victor Ernest; Tabelessy, Walter; Tamher, Etvin Rizal; Tehuayo, Erlinda; Lewaherilla, Novalien Carolina
Khazanah Sosial Vol 5, No 4 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i4.32381

Abstract

Brand image and electronic word of mouth still have limitations, so an analysis of brand trust was carried out to mediate the influence of brand image and E-WoM on purchasing decisions. Brand trust can mediate the relationship between brand image and E-WoM on purchasing decisions. This research aimed to determine the influence of brand image and electronic word of mouth on purchasing decisions through brand trust as a mediating variable. This type of research is quantitative research. This research's data type is quantitative, and the data source used primary data. The population in this study were all Pattimura University students and the number of samples was 104. The sampling method used was non-probability sampling using the purposive sampling technique. The data analysis method uses Partial Least Square (PLS), and the data was processed using SmartPLS software version 3.3.3. This research shows that Brand Image influences Purchasing Decisions through Brand Trust with a path coefficient value of 0.185, T-statistics of 3.178 and P-values of 0.002. It means that the Brand Image variable has an indirect positive and significant influence on the Purchase Decision variable through the Brand Trust variable because it has path coefficient values in the range of 0 to 1 and has T-statistic values > 1.96 and P-values < 0.05. Electronic word of mouth influences purchasing decisions through brand trust with a path coefficient value of 0.240, T-statistics of 2.368 and P-values of 0.018. It means that the electronic word-of-mouth variable has a positive and significant indirect influence on the Purchasing Decision variable through the Brand Trust variable because it has a path coefficient value in the range of 0 to 1 and a T-statistic value > 1.96 and also P-values < 0, 05.
Challenges of Implementing Strategic Management Accounting and Innovative Culture Suseno, Novie Susanti
Khazanah Sosial Vol 5, No 4 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i4.30853

Abstract

Strategic management accounting (SMA) is important for every organization to achieve its strategic goals. This is because SMA can provide significant added value by providing the relevant information that modern organizations need to successfully achieve competitive advantage. The aim of this study is to investigate the application of SMA techniques in building a culture of innovation in creative industry companies in Garut district. This research contributes to knowledge that can provide an overview of the challenges in implementing strategic management accounting in adopting strategic management accounting innovations holistically. This research uses a qualitative approach. The informants in this research were 5 company managers and strategic management experts as sources person. The research results show that companies are faced with several challenges, such as managers being required to understand accounting and the ability of managers to make strategic decisions by paying attention to environmental changes that occur. The stages of SMA techniques to achieve a culture of innovation are by carrying out strategic benchmarking and performance benchmarking, competitive position monitoring, performance measurement system, competitor cost estimation and pricing strategy. By implementing SMA Techniques, this really helps the Company in improving its culture of innovation. By studying environmental changes, which are fully oriented towards meeting customer expectations, this has an impact on the team's work culture becoming more innovative.
Cultural Diversity in Public Administration: Understanding the Implications of Government Science Theories for Multicultural Management Salam, Rahmat
Khazanah Sosial Vol 5, No 4 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i4.30791

Abstract

This article explores the implications of government science theory regarding cultural diversity in the context of public administration and multicultural management. Using a theoretical framework that includes organizational theory, policy theory, and collective action theory, this research in-depth understands the role and influence of cultural diversity on various aspects of public administration, including public policy, administration, and interactions between individuals. This article also explores how some public administration entities have successfully integrated multicultural management. The data analysis method involves a triangulation approach, combining qualitative data and interview data analyzed using the NVivo 12 application. The research results highlight challenges and opportunities in improving multicultural management, with a focus on cultural education, technology, community participation and cultural inclusion. The implications of government science theory in this context strengthen the urgency to address cultural diversity as an important element in modern and multicultural public administration.
Driving Performance Through Innovation: The Roles of Communication and Competence in Public Sector Employees Saragih, Jopinus
Khazanah Sosial Vol 5, No 4 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i4.19207

Abstract

This study investigates the influence of communication and employee competence on innovation and its implications for employee performance within the Badan Pendapatan Daerah (Regional Revenue Agency) Kabupaten Karawang. Understanding these relationships is critical for enhancing organisational efficiency and effectiveness. The study used a quantitative approach with a survey method to collect data from 100 employees at Badan Pendapatan Daerah Kabupaten Karawang. The analysis included descriptive statistics and path analysis to explore the relationships between communication, competence, innovation, and employee performance. Validity and reliability tests were conducted to ensure the instruments' accuracy. The results revealed significant positive correlations between communication and competence (r = 0.693, p < 0.01). Path analysis indicated that communication (β = 0.548) and competence (β = 0.381) significantly influence innovation, which in turn has a substantial impact on employee performance (R² = 78.8%). These findings highlight that effective communication and high employee competence are crucial drivers of innovation. Moreover, innovation plays a dominant role in enhancing employee performance, suggesting that fostering an innovative work environment is essential for organisational success. The study concludes that improving communication and competence among employees significantly boosts innovation and subsequently enhances employee performance. The findings underscore the need for targeted training programmes and a supportive work environment to facilitate effective communication and continuous skill development. Future research should consider additional factors such as organisational culture and employee motivation to provide a more comprehensive understanding of performance determinants.
Emak-Emak and Srikandi Shari'ah Economic Movement Pemilu period in Indonesia Junaidi, Heri; Rusmiatiningsih, Rusmiatiningsih; Pratama, Chici Rima Putri
Khazanah Sosial Vol 5, No 4 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i4.30375

Abstract

The realm of domestication of women still continues to leave studies through the study of gender studies in perspective. in line with this, sharia economics is still not present in the study of implementative studies, especially related to the economic activities of Muslim women. The presence of elections as part of this is in line with efforts to improve equality and justice between men and women in the public sphere. This study emphasizes their economic activities in the midst of Indonesia's political events that have escaped from various previous studies. This research uses a descriptive qualitative approach with data sources from various conversations in online media and relevant literature. The results show that women who are active in Islamic economics in the 2019 elections by calling the emak emak group and the Srikandi group and continue with these terms in the 2024 elections rely on the concept of maslhahah as a form of responsive participation for the success of the struggle in the public sphere as well as to help their respective family economies. This paper concludes that the economic activities of emak emak and Srikandi by building on Islamic values make an important contribution to increasing the number of women's votes included in the list of legislative candidates in Indonesia.

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