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Jurnal Manajemen Bisnis dan Kewirausahaan
Published by Universitas Tarumanagara
ISSN : -     EISSN : 25980289     DOI : http://dx.doi.org/10.24912/jmbk
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 21 Documents
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Search results for , issue "Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan" : 21 Documents clear
Pengaruh Brand Credibility, Brand Love Dan Brand Commitment Terhadap Word Of Mouth (Wom) Pada Merek X Chairy, Akiko dan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4780

Abstract

The purpose of this research was to determine the effect brand love, brand commitment and brand credibility X brand products to word of mouth (WOM). The type used in this research is descriptive method that is using method with fact finding through proper interpretation. Population in this research is people who use X brand products.  The method used in sampling is non-probability sampling method with purposive sampling technique which is a sampling technique by selecting sampling unit on the basis of certain criteria. The period of questionnaire taking starts in May-August 2017. The data obtained will be analyzed using Structural Equation Modeling (SEM)-AMOS. The result of this research indicates Brand Credibility and Brand Love have significant effect to Word Of Mouth on product brand X with Brand Commitment as intervening variable at significance 5%. In addition, Brand Commitment has a significant effect on Word Of Mouth. Advice that given to the Brand x is Company need to maximize to satisfy customer so that customer who used “X” brand products will talk to people through word of mouth
Analisis Pengaruh Faktor Fundamental Terhadap Harga Saham Perusahaan Consumer Goods Yang Terdaftar Di Bursa Efek Indonesia (Bei) Indra Widjaja, Ria Anggraeni dan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4781

Abstract

The purpose of this research is to determine whether there is an influence between Debt Ratio (DR), Return on Asset (ROA), Return on Equity (ROE), Net Profit Margin (NPM) and Firm Size to consumer goods company’s stock price. This research examines eighteen consumer goods companies, which listed in Indonesia Stock Exchange (IDX) during 2012 to 2015. Sampling method that’s been used for this research is purposive sampling because the sample used in this research has been adapted to certain criteria. The hypothesis examined by using Scientific Program for Social Science (SPSS). Multiple regression analysis is being used to test some hypothesis about the effects of debt ratio (DR), return on asset (ROA), return on equity (ROE), net profit margin (NPM), and firm size to consumer goods company’s stock price. The results of this research show that debt ratio (DR), return on asset (ROA), return on equity (ROE), net profit margin (NPM), and firm size have significant effect to stock price simultaneously. Debt ratio and ROE do not have a partially significant effect on stock prices. Net Profit Margin (NPM) has a partially significant negative effect on stock prices. ROA and firm size have a partially significant positive influence to stock prices.
Pengaruh Penetrasi Bank Asing Terhadap Struktur Persaingan Industri Perbankan Indonesia Carunia Mulya Firdausy, Alexander Kevin dan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4782

Abstract

This paper discussed the influence of foreign bank penetration on a particular scope of banking industry competition in Indonesia. The data used is from financial report and balance sheet from periode of 2002-2011 quarterly. The number of samples are 44 banks listed in Bank Indonesia. This research aims to examine whether the increasing number of foreign bank penetration affects the competition structure of banking industry in Indonesia, and examine whether the entry mode used by the foreign bank affects the competition structure of banking industry in Indonesia. The statistics used to analyze are non-linear least square to estimate non-linear model and ordinary least square to estimate the empiric model. Panzar Rosse statistic is used to estimate the dependent variable on the linear model. Panel data on non-linear model were used to identify foreign bank and estimate the competition level. Time-series data on the empiric model were used to measure banking industry competition that was affected by foreign bank penetration. This paper found that higher foreign penetration make the degree of banking competition tend to be more monopolistic. In addition, the researcher also found that the entry mode of penetration also affected the competition level. Penetration by merger and acquisition paths was proven to be more significant in affecting the competition in Indonesia compared to 'de novo' penetration.
Pengaruh Pengetahuan Merek, Hubungan Merek, Familiaritas Merek, Kepercayaan Merek Dan Fit Merek Terhadap Minat Beli Air Mineral Aqua Chairy, Ronny Reginaldo dan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4783

Abstract

This study aims to determine the influence of brand knowledge, brand relationships, brand familiarity, brand trust, brand fit and purchase intention on Air Mineral Aqua. There are five variables of brand knowledge, brand relationship, brand familiarity, brand trust, brand fit as independent variable and purchase intention as dependent variable. The samples in this research is Aqua mineral water consumer in Jakarta. Samples were taken based on sampling method. This study examines 150 respondents. The method of analysis using multiple regression analysis method, classical assumption test and hypothesis test such as t test, F test, and coefficient of determination or R square. Tests in this study using SPSS software version 23. There are some results,. Based on the t test statistic test, brand knowledge, brand relationships, brand familiarity and brand trust have a significant influence on purchase intention with a significance value of less than 0.05, but the brand fit has no significant effect on purchase intention with a significance value of more than 0.05. Meanwhile, based on F test statistical tests indicate that brand knowledge, brand relationships, brand familiarity, brand trust and brand fit simultaneously affect purchase intention. The results of the coefficient of determination indicate that brand knowledge, brand relationships, brand familiarity, brand trust and brand fit are able to explain 26.50% of purchase intention. While the rest of 73.50% is explained by other variables outside of the study.
Pengaruh Self-Expressive Brand, Brand Tribe, Brand Love Terhadap Word Of Mouth Fernandus, Erick
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4784

Abstract

This research aims to understand better how a brand which perceived by an individual can effects his/her preferences, wording (word of mouth), and peer group(s). In case study, this research is using Apple brand because Apple brand has become the eye of the world and most trending topic on their product launching every year. And after its launching, there will be always reviews about its product. This research questions are examined through a set of questionnaires towards people who has Apple brand’s products. The findings of this study contribute to our current understanding of how our word of mouth towards effect one’s brand. The practical implications of this study suggest that brands should be always close to its market by making a better product which has the capability for consumer to express his or her self through a brand and by doing it, simultnously create consumer’s love toward a brand but not by supporting a group or tribe toward specific brand if they want to penetrate the market better and more efficiently.
Strategi Pemasaran Pt.Xyz Dalam Meningkatkan Penjualan Kabel Listrik Wibowo, Wibowo
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4785

Abstract

With the growing trend of infrastructure in Indonesia like more high residence buildings, office buildings, and so on, the country needs more energy based on electricity. Within the trends of Indonesia Energy Outlook and statistics 2004 until 2013 the trends is growing fast pace that shows in the ratio, but some countryside of Indonesia was late to upgrade in infrastructure because the government much more concern in the Java-Bali and Madura based on the report, and the other details that said more province will need most electricity than Java. Energy and Human Resource Ministry have deployed 9 strategic initiatives, which one is build 35,000 Megawatt power plant. PT. XYZ as one of the electricity supplier in Indonesia which specialized in electricity cable of NYA, NYM, NYM-HY, NYY and NYAF. Based on growing trend of country infrastructure, we conducting a field research with source from PT. XYZ databased and supported with literature research that they are focusing in the electricity retailers, electricity store and contractors within every province starting with big cities like Medan, Pekanbaru, Jambi, Padang, Palembang, Bandar Lampung, Jakarta, Tangerang, Bandung, Serang, Bekasi, Bogor, Cikampek, Semarang, Solo, Surabaya, Denpasar, Mataram, Pontianak and Makassar and provide them with good quality product that has SNI brand on it. And implementing that within Marketing Mix (4P’s) that focuses on aluminium cable and audio cable.
Analisis Perbandingan Kinerja Keuangan Pada Pt Hanjaya Mandala Sampoerna, Tbk. Dan Pt Gudang Garam, Tbk. Dengan Metode Economic Value Added (Eva) Lusiana, Erna
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4787

Abstract

This research aims to find out financial performance of the manufacturing companies which are listed in the Indonesian capital market (Bursa Efek Indonesia) for the period of 2013 until 2015, using Economic Value Added (EVA) method. To get the value of  EVA, data are collected from internet, such as financial statements, stock price, market price and risk free rate. Sample of this research are PT HM Sampoerna, Tbk. and PT Gudang Garam, Tbk. for the period 2013 until 2015. The conclusion of this research is that manufacturing companies which are in miscellaneous sector have a good financial performance and already earn economic value for their stakeholders. Even though companies earn economic value added for their stakeholders, value added of  PT HM Sampoerna, Tbk. keep declining during year 2013 until 2015 caused by the increase of costs, the value of Net Operating Profit After Tax (NOPAT) fluctuated and followed by increasing of cost of capital. Compare to PT HM Sampoerna, Tbk., value added of PT Gudang Garam, Tbk. increasing from year 2013 until 2015. The best financial performance in this research is PT Gudang Garam, Tbk.for it able to increase the value added. Thus, to increase the value added every year for the stakeholders, company of PT HM Sampoerna, Tbk. and PT Gudang Garam, Tbk. have to reduce costs such as production cost, cost of sales, and cost of debts for the profits able to cover all of the costs. Companies also can increasing the volume of sales or work with lower assets to increasing asset turnover.
Pengembangan Strategi Bisnis Menggunakan Metode Ife, Efe, Qspm, Swot Dalam Mengembangkan Bisnis Pt. Xyz Mukti Rahardjo, Patra Caraka dan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4788

Abstract

This study aims to analyze the external environment of the introduction of products from PT. XYZ and find the strategies that will be used by PT.XYZ to keep sales stable and develop a wider market share using QSPM, SWOT Matrix, IFE matrix, EFE matrix. The source of the data directly comes from observations, questionnaires and interviews. OFF matrix is used to identify internal factors, external companies in the method can know the strengths, weaknesses of opportunities and threats in the company of PT. XYZ.All data from the company will be analyzed and combined to get the strategy that will be used by company to get QSPM strategy. The results of the research will be created to create good opportunities for the company by focusing on the strategy created and creating a low cost strategy.
Analisis Strategi Bisnis Dalam Meningkatkan Daya Saing Pt. Srijaya Ciptagraha Harapan, Aninda
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4791

Abstract

To embrace a competitive world, PT. Srijaya Ciptagraha should understand the strength and the weakness of their company and see the opportunities and threats come from the market so they can implement strategy that will increase it’s competitive power so they can gain more profit. The purpose of this research: 1) to identify the internal and external factor of PT. Srijaya Ciptagraha, 2) to provide a business strategy recommendation for PT. Srijaya Ciptagraha to increase their competitive advantages. The method that used in this research is Descriptive Research. From the QSPM Matrix Analysis of PT. Srijaya Ciptagraha, market penetration stratey placed in the 1st place with the attractiveness score is 6.393. This score is higher compare to the product development which ranked 2nd place, 5.178 and market development which ranked 3rd place with the score 4.741. This shows that the alternative strategy that needs to implement in PT. Srijaya Ciptagraha to increase their competitive advantages is Market Penetration Strategy.
Influence Of Marketing Mix And Customer Relationship Management On Customer Loyalty In Pt. Abc In Jakarta Sari, Ovi Hamidah
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4793

Abstract

The purpose of this study is to investigate influence of service marketing mix and customer relationship management to customer loyalty at pt. abc. the problem in this study was formulated in the 2 hypothese were tested by using spss version 19 with 150 respondents. . This is a descriptive research that using a questionnaire to collect the data. The non-probabilistic sampling method is used in this research. The data analysis technique is a multiple regression analysis. . The results showed that service marketing mix  and customer relationship management  positively affect customer loyalty.

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