Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia
Jurnal Citradirga adalah jurnal ilmiah yang diterbitkan oleh Program Studi Desain Komunikasi Visual Universitas Ma Chung. Citradirga mempublikasikan artikel luaran penelitian, gagasan konseptual, dan review kepustakaan dalam cakupan rumpun ilmu seni, desain, dan media, pada 1) Sub Rumpun Ilmu Kesenian, dalam Bidang Ilmu Seni Intermedia (688), 2) Sub Rumpun Ilmu Media, dalam Bidang Ilmu : a) Fotografi (701); dan b) Televisi/Videografi/Sinematografi (702); serta 3) Sub Rumpun Ilmu Desain, dalam Bidang Ilmu Desain Komunikasi Visual (708). Artikel luaran penelitian dapat berupa ringkasan hasil penelitian dasar (kajian, kritik, tinjauan, atau evaluasi), penelitian terapan (perancangan atau penciptaan), dan peneltian pengembangan (research & development), baik yang bersifat monodisipliner maupun interdisipliner. Dalam Bidang Ilmu Seni Intermedia dapat terbagi menjadi beberapa topik semisal Seni Video, Instalasi Video, dan topik lain yang mengeksplorasi dan mengintegrasikan seni visual dan teknologi. Dalam Ilmu Media, dapat berupa topik seperti Fotografi, Videografi, Film Fiksi maupun Dokumenter, dan topik lain yang berkaitan dengan Foto dan Video. Adapun dalam Bidang Ilmu Desain Komunikasi Visual dapat berupa topik seperti Desain Grafis, Infografis, Brand Identity, Ilustrasi, Desain Kemasan, Multimedia Interaktif, Animasi, Game Design, Apps Design, dan topik lain yang berkaitan dengan komunikasi visual.
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<![CDATA[Kajian Konsep Tanda Hipersemiotika pada Iklan Kecap Bango Seri Eat Locally ]]>
<![CDATA[Arif Ardy Wibowo]]>
<![CDATA[ Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 1 No 01 (2019): Volume 01, Nomor 01, Maret 2019 ]]>
Publisher : <![CDATA[Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung ]]>
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DOI: 10.33479/cd.v1i01.157
<![CDATA[Iklan memegang peranan penting laku tidaknya sebuah produk. Berbagai cara digunakan oleh perusahaan untuk menarik minat para pelanggan. Berbagai jenis media digunakan sebagai cara untuk mencapai hasil yang memuaskan seperti iklan cetak, baliho sampai menggunakan mobile advertising. Iklan yang dikaji berupa mobile advertising dari Kecap Bango seri Eat Locally diteliti menggunakan teori konsep tanda hipersemiotika. Analisis data diuraikan dengan pendekatan deskriptif kualitatif. Penelitian meliputi pengumpulan berbagai data dari subjek penelitian dan sumber yang relevan. Kemudian data dianalisis untuk mendapatkan pemahaman tentang objek kajian yang dihadapi. Beberapa kegiatan dalam penelitian ini adalah mengumpulkan data dengan cara observasi. Kemudian memilah dan menganalisa data. Kemudian diakhiri dengan membuat kesimpulan dari penelitian ini. Penelitian ini bertujuan untuk mengungkap dan memaparkan konsep tanda Hipersemiotika yang tersaji pada Iklan Kecap Bango Eat Locally. Selain itu, diharapkan memperkaya pengetahuan dan pengembangan dalam dunia periklanan.]]>
<![CDATA[Landasan Strategis Pengembangan Topeng Malangan dalam Bidang Desain ]]>
<![CDATA[Erik Armayuda]]>
<![CDATA[ Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 1 No 01 (2019): Volume 01, Nomor 01, Maret 2019 ]]>
Publisher : <![CDATA[Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung ]]>
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DOI: 10.33479/cd.v1i01.195
<![CDATA[Malangan Mask is one of the endangered cultural heritage of Malang city. It’s proven by the decreasing number of hermitage which keeps the existence of this mask culture, from 8 villages into 4 villages remain. One of the reason is the production and marketing problem of the products in the market which has a completely different from its time. This study aims to analyze the business model of Malangan Mask so that it can be a reference for taking a relevant strategic plan to face the challenges of times. Through the analytical evaluation method obtained from interviews and literacy studies, researchers conducted a SWOT analysis that aims to obtain a strategy to develop product so that it can be more adaptive to current market needs. Several studies related to the masks have been carried out, but few of them focus on the strategy to develop product for business.]]>
<![CDATA[Studi Persepsi Hubungan Non-Conforming Fashion Behavior dengan Tingkat Kreativitas Terhadap Masyarakat di Kota Malang ]]>
<![CDATA[Bintang Pramudya PP]]>
<![CDATA[ Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 1 No 01 (2019): Volume 01, Nomor 01, Maret 2019 ]]>
Publisher : <![CDATA[Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung ]]>
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DOI: 10.33479/cd.v1i01.196
<![CDATA[Howard in his book entitled Human Visual Orientation explains that humans are visual creatures, humans also often associate certain visual things with certain meanings, for example when the sky is cloudy it will mean that soon it will rain, humans also connote colors to different personalities. This also applies to the use of certain clothing, where certain types of clothing are able to give rise to perceptions in the human mind, in this case focusing on the perception of the level of creativity of an individual when wearing certain attire. The following research is important to confirm the perception of the people in Malang about the clothes worn, in the collection can be done by random sampling, where 220 speakers were randomly selected to order the clothes that have been selected from the most creative to the least creative ones. From the results of the analysis, it can be processed into a diagram for later analysis. The results obtained show that the use of informal clothing (non-conforming behavior) gives the impression of being unprofessional in the community.]]>
<![CDATA[Kajian Ikonografi dan Ikonologi Lukisan Raden Saleh : “Gouvernour-Generaal Daendels en De Grote Postweg” (1838) ]]>
<![CDATA[Aditya Nirwana]]>
<![CDATA[ Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 1 No 01 (2019): Volume 01, Nomor 01, Maret 2019 ]]>
Publisher : <![CDATA[Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung ]]>
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DOI: 10.33479/cd.v1i01.197
<![CDATA[Studies in Raden Saleh's painting "Gouvernour - Generaal Daendels en de Grote Postweg" (1838) using the methods of historical research , with Erwin Panofsky’s Iconology and iconography theoretical approaches. As for the study of literature, investigation is conducted at the documentation centers or art archives centers. The conclusions obtained in this study is the first ; the primary meaning of this painting which formed from factual meaning and exspressional meaning is the Daendels’s superiority, drawn in the Romanticism style. The second, on the iconographic analysis, this painting expresses the theme of political conflict and tragedy caused by the oppression of colonialism and imperialism, or the concept of suppression. The third, the painting is a symbols of his crystallized criticism or resistance against oppression by the Netherlands Indie government, but the expression is "disguised" by him in a portrait painting.]]>
<![CDATA[Penciptaan Video Seni “Panji Romance” ]]>
<![CDATA[Didit Prasetyo Nugroho]]>
<![CDATA[ Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 1 No 01 (2019): Volume 01, Nomor 01, Maret 2019 ]]>
Publisher : <![CDATA[Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung ]]>
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DOI: 10.33479/cd.v1i01.198
<![CDATA[The story of Panji is an oral literature that tells the story of the love story of Raden Panji Asmarabangun, a crown prince of the Kingdom of Jenggala, with Dewi Sekartaji, a princess of the Kingdom of Panjalu. The romantic journey of the two characters did not go smoothly, but there were many adventures and disguises so that the story of Panji spread with various versions in the form of fairy tales and other folk tales. Panji's story is displayed in the form of literary and performing arts. This story also appears in various versions. The differences in the version are generally caused by the personal creativity of the adapters, the flexibility of the story in the form of oral traditions, and the adaptation of stories to myths and legends in each area of its distribution. Of the various types of stories performed by various regions, Malang is one of the regions that has a distinctive artistry, Malang puppet mask. Puppet mask is a performance of the type of drama that emphasizes the aspects of dance as its main presentation and mastermind as the organizer of the story. Each dancer wears a mask that differs according to the character he plays. Malang wayang topeng art has become an art that has been inherent in the Malang community since long ago and has become part of the identity of the Malang community. In this study, the author describes how the process of designing art videos is based on Malang puppet mask stories under the title "Panji Romance".]]>
<![CDATA[Kajian Brand Strategy Roadmap (Studi Kasus Starbucks Coffee) ]]>
<![CDATA[Sultan Arif Rahmadianto]]>
<![CDATA[ Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 1 No 01 (2019): Volume 01, Nomor 01, Maret 2019 ]]>
Publisher : <![CDATA[Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung ]]>
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DOI: 10.33479/cd.v1i01.199
<![CDATA[Today, business competition is no longer refers to the problem of product quality but on the issue of brand. A good brand will increase the quality of the product in the eyes of consumers by itself. The purpose of this research is to find out and analyze the brand strategy in brand "Starbucks" by using the approach brand roadmap. From the analysis that has been done based on contextual internal (core values) and externally (the core of the message, personality, and icon). Starbucks's Coffee brand illustrates that Starbucks as a brand that is very consistent in giving an overview on the public so that the consequent Starbucks and professional brand. The benefits of this research is to provide an overview of how to convey knowledge brand so easily communicated and understood by any person either, employees, associates, customers or investors who interact with the brand.]]>
