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Jurnal Manajemen Pelayanan Hotel
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Published by Akademi Komunitas Manajemen Perhotelan Indonesia
ISSN : 26145510     EISSN : 26558173     DOI : 10.37484
Core Subject : Education, Social,
Social Sciences Other
Jurnal Manajemen Pelayanan Hotel (JMPH) is a journal that publishes results of tourism and hotel studies researches. All articles in JMPH have passed reviewing process by peer reviewers and edited by editors. JMPH is published by Akademi Komunitas Manajemen Perhotelan Indonesia twice a year, June and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 30 Documents
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Search results for , issue "Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel" : 30 Documents clear
Contribution of Penglipuran Village Festival as A Form of Development of Contemporary Tourism Products in Penglipuran Bangli Village, Bali Kristina Putri, Komang Shintiya Nita; Karina Putri, Ida Ayu; Tiana Raditya, I Putu; Pramana Putra, Putu Guntur
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060224

Abstract

Penglipuran Village Festival is one of the festivals located in Penglipuran Tourism Village, Bangli Regency, Bali. This festival has been running for 9 years. Through this festival a fhas been provided local community forum in order to innovate the products offered from this village, besides that through the existence of this contemporary festival it can also help to promote the Penglipuran Tourism Village. This research used a qualitative approach with data collection methods through literature studies, observations, interviews and documentation. The Penglipuran Village Festival has a space for supporting preservation of the traditions and culture that have been attached to the Penglipuran Tourism Village. In addition, Penglipuran Village Festival also provides space to communicate and build relationships with the parties involved. And the last one, Penglipuran Village Festival, provides a space for young people to express themselves through their visions and creativies. Keywords: Village Festival Festival, Contributary, Contemporary, Penglipuran Village, Bangli.
The Effect of Promotion Through Food Vlogger on Tiktok Social Media on Buying Interest in Dobro Coffee Culinary Businesses Nur Aulia, Almaura; Kusumaningrum, Anisa Putri
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060215

Abstract

The purpose of this study is to measure how much customer interest in Dobro Coffee culinary business is from promotion through Food Vlogger on Tiktok Social Media. The type of research used in this research is quantitative research with survey method. The number of samples was taken using the Slovin formula and the results obtained a minimum sample size of 100 people using non-probability sampling with purposive sampling as a sampling technique. The data collection technique in the study was carried out by distributing it to respondents via google form. The data obtained was then analyzed by statistical tools assisted by the SPSS program using Validity Test, Reliability Test, and multiple linear regression analysis. The results of the study found that Promotion Through Food Vlogger had an influence on Buying Interest in the Dobro Coffee Culinary business; Promotion through Tiktok has an influence on Buying Interest in the Dobro Coffee Culinary business; Promotion through Food Vlogger with Tiktok has an influence on Buying Interest in the Dobro Coffee Culinary business. Keywords : Promotion, Food Vlogger, Social Media, TikTok, Buying Interest
FINANCIAL AND COST MANAGEMENT STRATEGIES FOR HOTEL OPERATIONS WITH PUBLIC SECTOR ACCOUNTING (CASE STUDY OF EHNAII HOTEL BANDUNG) Afianti, Azzachra Fitri; Megasari, Cesaria
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060205

Abstract

A hotel is a building or part of a building dedicated to providing accommodation and food for everyone, as well as access to other services and facilities. The system in national financial management is based on the process and model of public sector accounting which as a scientific field that is receiving special attention from the current government, is evidenced by the many changes and improvements to the management system including management accounting. Public sector accounting plays an important role in the smooth functioning of the organization which has been managed by government agencies, especially in terms of the effectiveness of revenue and expenditure management in order to achieve the expected goals. The implementation of public sector accounting is going well, so the management of EnHaii Hotel must have a good plan and strategy in accordance with applicable regulations and established procedures. Operational costs submitted to budget users must be well planned according to established rules and on time. Keywords: Reveneu Management, Management, Public Sector Accounting
Identification of Destination's Attributes in Desa Coklat Bali as Educational Tourism Destinations in Tabanan Regency Agustina Riski, Gusti Ayu; Wulandari, Gusti Ayu
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060229

Abstract

The purpose of this study is to identify the destination's qualities in Desa Coklat Bali as an educational tourist destination in Tabanan Regency, based on the 6A Buhalis concept, which stands f or Attraction, Accessibility, Amenities, Ancillary System, Available Packages, and Activities. Data are gathered through interviews, observations, and documentation as part of a descriptive qualitative research methodology. Interviews were held with the Desa Coklat Bali management. To obtain f indings, data were processed using data reduction. The results show that Desa Coklat Bali has implemented attribute 6A for a tourism destination into practice. Desa Coklat Bali is one the educational tourist sites in Bali, which provides tour packages that cover everything f rom the introduction of knowledge about chocolate f arming (Chocolate Tour) to the method of manufacturing chocolate (Chocolate making). The attraction in Desa Coklat Bali is special since it of fers education on cocoa growing and management together with a variety of other activities and packages, including a Rice Plantation Experience, Chocolate Tour, and Chocolate Making. Accessibility and supporting amenities and services might be rated as good. Keywords: Educational Tourism, Destination Attributes, Desa Coklat Bali
E-Marketing Model at Bali Chaya Kuta Hotel in The New Normal Era Selamet, Wayan Agus; Dewi Prihantari, Gusti Ayu Putu Eka
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060220

Abstract

This study aims to analyze the e-marketing model applied to Hotel Bali Chaya Kuta from the time before the Covid-19 pandemic to the New Normal era. This is to analyze the right e-marketing model that can be used during the new normal era. The method used in this study is a qualitative descriptive methode with data collection techniques used consisting of observations, interviews, and documentation with data validation using focus group discussions. The informant retrieval technique in this study used porposive sampling. Activities in qualitative data analysis, namely data reduction, display data, and conclusion drawing/verification. The results of the data analysis are known to be the e-marketing model applied in the new normal era on social media with three stages, namely the components of social media marketing that can be applied in the future: Customer Engagement, Influence, Online Community. Marketing communication through online travel agents has four marketing components that can be used in online travel agents which include Promo, Information, Respond to market, Review. Marketing through websites is divided into four dimensions, namely: Content, Branding, Disign, SEO (Search Engine Optimization). Keywords: E-marketing Model, New normal
MARKETING STRATEGIES TO IMPROVE ROOM OCCUPATION IN THE NEW NORMAL ERA OF THE COVID-19 PANDEMIC AT THE PAYOGAN RESORT and SPA KEDEWATAN UBUD GIANYAR Kurniawati, Nuning; Bayu Wisnawa, I Made; Rusmiati, Ni Nyoman
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060210

Abstract

This study analyses the marketing strategy in increasing room occupancy in the new normal era of the covid-19 pandemic at The Payogan Villa Resort and Spa Kedewatan, Ubud, Gianyar. The objectives of this paper are: (i) To find out the strengths, weaknesses, opportunities, and threats of The Payogan Villa Resort and Spa, Ubud, Gianyar. (ii) To determine the marketing strategy for increasing room occupancy in the New Normal Era of the Covid-19 Pandemic At The Payogan Villa Resort and Spa, Ubud, Gianyar. The analysis technique used is descriptive qualitative and SWOT. The results of the study indicate that (i) Strengths lie in a very strategic location, facilities and competitive room rates; Weaknesses in promotion efforts that have not been maximized, slow service, poor employee appearance; Opportunities for the existence of domestic tourists, public trust and government support; The threats faced are that there is no certainty over the end of the pandemic and competitors; (ii) The marketing strategy is carried out by improving e-marketing and developing distribution channels as well as the competence of hotel employees. Keywords : Marketing Strategy, Increasing Room Occupancy, New Normal Era Covid-19 Pandemic
Analysis of Business Position to Determine The Marketing Strategy at The Kunja Villas and Spa Seminyak Bali Putu Sulastri, Ida Ayu; Nyoman Wiantara, I Gusti
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060201

Abstract

In every company or industry it is important to formulate a business strategy by analyzing the external and internal environment. Research on positions at The Kunja Villas and Spa Bali aims to find out what strategies are suitable to be implemented at The Kunja Villas and Spa. Through this research it is hoped that it can provide input for management to further optimize existing marketing strategies and be more aggressive in promoting new products to obtain optimal results in accordance with the goals and targets of The Kunja Villas and Spa. Based on the application of this research methodology, the results of interviews, questionnaires, documentation and quantitative data obtained from primary and secondary sources were analyzed descriptively with improvements through SWOT analysis and the Grand Strategy Matrix as instruments for conducting strategy analysis. The results of the analysis on internal and external strategic factors at The Kunja Villa and Spa, the position of the internal environment is in an average position with a value of 2.75 and the position of the external environment is in a high position with a value of 3.12. The meeting between the EFAS and IFAS total scores is in the second cell position (II), namely growth (concentration with horizontal integrity). In cell II it is categorized in a growth strategy where the strategy that can be carried out is by increasing access to a wider market by utilizing technology, developing new products, and improving the services offered. Keywords : Internal Factors, External Factors, SWOT Analysis, Marketing Strategy
Readiness Level and Factors Influencing Tourist Decisions to Visit Banjar Hot Springs, Buleleng District in Pandemic Era of Covid-19 Suryawati, Dewa Ayu; Flaviana Osin, Rosvita
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060225

Abstract

The travel and tourist industry has been severely impacted by the COVID-19 pandemic's onslaught. The significant decline in the number of tourist visits during the Covid-19 pandemic greatly affected the economic conditions of a region. Various efforts have been made by tourism object managers in order to attract tourists to return to visit. This study aims to identify readiness and factors that are considered by tourists visiting the Banjar hot spring tourist attraction in Buleleng Regency. The method used in this research is mixed methods, namely quantitative and qualitative. The number of samples used in this study were 95 people using incidental sampling. Data collection using a questionnaire. Data analysis techniques using factor analysis. The results of the study show that the Banjar hot spring tourism object is ready to face the new normal period by considering various factors. Furthermore, by using the Principal Component Analysis (PCA) method, four (4) factors and 19 variables were obtained that influenced tourists visiting the Banjar hot spring tourist attraction, Buleleng Regency during the Covid-19 pandemic and were able to explain all the variants in the data, namely 72.236%. Keywords : Tourist Attraction, Hot Spring, Tourist
The Effect of Quality Service and Guest Star on Visitor Satisfaction at The Korean Wave 2022 Event Ramadhani, Allysa Zahra; Digdowiseiso, Kumba; Husin Demolingo, Ramang
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060216

Abstract

Recently, it is undeniable that tourism is an important sector in Indonesia's economic development. On September 28, 2022, Trans TV again held the Korean Wave 2022 event. This event is a special music event that lasts about three hours as a manifestation of the Korean Wave's application in Indonesia. This music event brought specifically one of the South Korean boy groups as a special performance, namely NCT Dream. The purpose of this study was to determine the influence of guest stars who came and how the role of service quality on the satisfaction of visitors who came to the Korean Wave 2022 event. The type of research used in this study was quantitative research with survey methods. The collection technique in this study was done by distributing questionnaires and analyzing using multiple linear regression analysis. The results of the study found that the Service Quality and Guest Star Partially and Simultaneously influenced Visitor Satisfaction. Keywords: Quality Service, Guest Star, Visitor Satisfaction, and Korean Wave 2022 in Indonesia.
THE EFFECT OF BRAND IMAGE AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY (CASE STUDY AT REDDOORZ HOTEL NEAR BOTANI SQURE MALL BOGOR) Ardani, Putri Aulia; Indriani, Putri
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060206

Abstract

ustomer loyalty is an impulse and consumer behavior to make purchases repeatedly and to build customer loyalty, it can be used as a very valuable asset for the company. This study aims to examine the effect of brand image and customer satisfaction on customer loyalty at Reddoorz Hotel Near Botani Square Mall, Bogor. The population in this study are consumers who visit Reddoorz Hotel Near Botani Square Mall, Bogor. And the sample used was 30 respondents based on the incidental sampling technique, that is, anyone who coincidentally met the researcher could be used as a sample. Research data was obtained from the results of distributing questionnaires to respondents. The analytical method used is multiple linear regression analysis with SPSS version 25. The results of the analysis show that the brand image variable (X1) has a positive and significant effect on customer loyalty (Y). However, the significance value of the customer satisfaction variable (X) does not affect customer loyalty (Y) at Reddoorz Hotel Near Botani Square Mall, Bogor, this means that H1 is accepted and H2 is rejected. Keywords: Brand Image, Customer Satisfaction, Customer Loyalty

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