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Jurnal Suluh Pendidikan
Published by Universitas HKBP Nommensen
ISSN : 23562595     EISSN : 27147037     DOI : https://doi.org/10.36655/jsp.v7i1.106
Core Subject : Science, Education, Social,
Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other
Jurnal Suluh Pendidikan (JSP) is providing a platform that welcomes and acknowledges high-quality empirical research papers about education written by researchers, academicians, professionals, and practitioners from all over the world.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 33 Documents
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Search results for , issue "Vol 13 No 1 (2025): Maret 2025" : 33 Documents clear
ANALISIS PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN MOTOR GESITS PADA PT. ARKEN EHOWU PUTRA MOTOR KOTA GUNUNGSITOLI Gulo, Eferlin; Zalukhu, Yuterlin; Bate'e, Maria Magdalena; Laia, Otanius
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1824

Abstract

This study analyzes consumer behavior in purchasing decisions for Gesits motorbikes at PT. Arken Ehowu Putra Motor in Gunugsitoli City. With the increasing attention to environmentally friendly vehicles, Gesits motorbikes, as one of the electric vehicles, are the main focus of this study. The research methods used include surveys and in-depth interviews to evaluate factors that influence purchasing decisions, such as price, performance, technical features, and brand image. The results of the study indicate that consumers in Gunugsitoli City are very important considerations. In addition, product constraints and after-sales support also play an important role in purchasing decisions. These findings indicate that PT. Arken Ehowu Putra Motor needs to focus on delivering clear information about the long-term benefits of Gesits motorbikes and improving the quality of after-sales services to meet consumer expectations and increase customer satisfaction.
ANALISIS PENETAPAN HARGA SEMBAKO DALAM MENINGKATKAN DAYA BELI MASYARAKAT PADA UD. LUSI KECAMATAN HILIDUHO KABUPATEN NIAS Mendrofa, Sepriani; Harefa, Idarni; Mendrofa, Yupiter; Laia, Otanius
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1826

Abstract

The purpose of pricing by a company is to Survive, Maximize Profit, Sales Mechanism, Prisetise, Development on Investment (ROI), Odd Price. This research uses descriptive qualitative, which analyzes comparisons based on data and information in the form of oral sentences obtained from the object of research, then draws research conclusions based on the data and information obtained. Respondents in this study, namely: UD shop owner. Lusi, UD shop employees. Lusi, and customers at UD stores. Lusi Hiliduho District, Nias Regency. The results of the study state that the determination of basic food prices at UD. Lusi Hiliduho District, Nias Regency is carried out by considering the cost of shipping goods from Gunungsitoli to Hiliduho, the desired profit percentage, analyzing prices from competitors. UD. Lusi Hiliduho District, Nias Regency takes a maximum profit of 10% of the original price of goods.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CV. WERY GROUP KOTA GUNUNGSITOLI Laoli, Meri Eka Lestari; Harefa, Idarni; Laia, Otanius; Mendrofa, Yupiter
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1827

Abstract

This study aims to determine the effect of product quality and price on purchasing decisions at CV. Wery Group in Gunungsitoli City. Using quantitative methods, this study involves collecting data from consumers of CV. Wery Group. Based on the results of the study, it was found that product quality has a significant effect on purchasing decisions, as indicated by a significant value of <0.05 and a contribution of 83.3%. In addition, the results of the study also show that price has a significant effect on purchasing decisions with a significant value of <0.05 and a contribution of 71.4%. Furthermore, product quality and price together have a significant effect on purchasing decisions with a significant value of <0.05 and a contribution of 84.9%. These findings confirm that product quality, price, and service quality are key factors in improving purchasing decisions and consumer satisfaction at CV. Wery Group. Therefore, improving product quality, competitive pricing, and good service need to be a priority to strengthen consumer purchasing decisions in the future.

Page 4 of 4 | Total Record : 33

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