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Nur Sandi Marsuni
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Jurnal Ilmu Manajemen Profitability
Published by Universitas Muhammadiyah Makassar
ISSN : 27146332     EISSN : 27146324     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Profitability: Jurnal Ilmu Manajemen [p-ISSN 2714-6332| dan e-ISSN 2714-6324] yang diterbitkan oleh Program Studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar, jurnal ini menerbitkan artikel hasil penelitian dibidang Ilmu Manajemen. Jurnal ini menerbitkan studi penelitian yang menggunakan berbagai metode dan pendekatan kualitatif dan / atau kuantitatif dibidang manajemen. Jurnal ini bertujuan untuk mengembangkan konsep, teori, perspektif, paradigma, dan metodologi dalam ruang lingkup manajemen yang terbit dua kali dalam setahun yaitu bulan Februari dan bulan Juli. Adapun ruang lingkup Profitability: Jurnal Ilmu Manajemen meliputi Manajemen Keuangan, Manajemen Sektor Bisnis dan UMKM, Manajemen Sumber Daya Manusia, Sistem Informasi Manajemen, Manajemen Perbankan, Manajemen Perusahaan, Manajemen Lingkungan dan Audit Manajemen serta ilmu terapan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 8, No 1 (2024): FEBRUARI 2024" : 15 Documents clear
The Influence of Cultural Factors on International Business PT Mayora Indah Tbk Devina Wistiasari; Nathania Jocelyn; Sherlyca Styvani; Vonnylia Vonnylia; Windy Wihue Tarekar; Florensia Sutjiali
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14041

Abstract

This article contains an analysis of the influence of cultural factors on international business at PT Mayora Indah Tbk which consists of managerial orientations, the four risks of international business, and SWOT analysis at PT Mayora Indah Tbk. The qualitative method is a method used by researchers to analyze companies by means of secondary data analysis. The results of the study show that PT Mayora Indah Tbk is able to meet the market in Indonesia so that it is able to develop to a larger stage with target markets namely countries in Asia, and the company still has to increase product innovation, promote its products in international markets, and make strategies appropriate marketing in order to develop its international business.
Business Level Strategy Analysis in Burger King Company Teo Laiy Soon Irpan Ardiansyah; Helen Salwa; Vitty Novita; Eriva Riesquita; Esther Agustina
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14007

Abstract

Burger King, from the name alone, you know that this company is engaged in the culinary field, which is the point of its name, namely burgers, which is definitely the main menu of the name. Currently, there are many companies or individuals selling this food, one of which is Burger King. Burger King was first established in Miami, Florida, America. Currently, Burger King has almost 19,247 branches worldwide and already has 31 branches in all cities in Indonesia. Burger King has a variety of very interesting menu variants, not only burgers but also fried chicken, potatoes, and various other menus that are no less delicious than their burgers. Burger King also makes a packaged menu which contains potatoes and drinks too, but we as consumers can also buy certain foods that we want. Burger King also often makes special menus that are issued only at certain moments or collaborates with other food brands to make it more attractive to consumers. In Indonesia, Burger King has also included its company in online applications such as gofood, grab, and others. Burger King connoisseurs are not only adults but all people, from children to the elderly, even like this food. Therefore, our goal in choosing Burger King as the company we studied was to see how influential the Business level strategy is in meeting customer needs and also increasing sales which has its own charm compared to other competing companies.
Implementation of Transparency and Accountability in Financial Management of Village Fund Allocation in 2022 in Pandai Village, Woha District, Bima District Nasrullah Nasrullah; Abdul Muttalib; Kahar Kahar; Ari Anggareksa
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14080

Abstract

This research is a type of qualitative research which aims to explore the implementation of transparency and accountability in the financial management of Village Fund allocations (ADD) in Pandai Village, Woha District, Bima Regency, in 2022. In the context of regional autonomy, the village government has the responsibility to independently manage the resources and funds provided to improve development and welfare of the community. This research uses primary and secondary data, with data collection techniques in the form of observation, interviews and documentation. The research results show that Pandai Village has implemented the principles of accountability and transparency in all stages of ADD management, from planning to reporting. The application of the accountability principle involves responsibility and reporting, which has been implemented through an online system and monthly accountability reports submitted to the relevant agencies. This process involves all relevant agencies, the Village Consultative Body (BPD), and the village community. In the aspect of transparency, Pandai Village actively involves the community in planning through village meetings, where community participation is highly valued. In addition, the implementation of physical and non-physical activities funded by ADD is made open through information boards, billboards and quarterly accountability placed in front of the village office. The Pandai Village community is actively involved in every stage, from village deliberations to evaluating the implementation of activities. Thus, Pandai Village has succeeded in implementing transparency and accountability in ADD management, creating community involvement, and providing clear information regarding the use of village funds. The application of these principles is an important basis for realizing good governance at the village level..
Differences in Work Values and Work Attitudes of Generations X and Y in Malang City Melyani Melyani; Peter Remy Yosy Pasla
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.13535

Abstract

The working generation of people in Indonesia has now moved to the next generation, namely Generation X and Generation Y. With the difference between the two generations, several previous researchers stated that there were differences in work attitudes and work values of employees of different generations. However, there are studies from previous studies which state that there is no difference. Therefore, this study aims to determine whether there are differences in work values and work attitudes of generations X and Y in Malang City. The type of research used is comparative quantitative research. The population of the study is the workforce in Malang City in 2020, while the sample used is 400 employees consisting of 288 Generation X and 112 Generation Y. Based on a series of Independent Sample T-Test and Multiple linear regression test found significant differences in work values and work attitudes in Generations X and Y in Malang City, where these differences were analyzed based on the factors forming work values and work attitudes
The Effect of Brand Image and Product Quality on Consumer Purchase Interest in Vaseline Products for Students of the Management Department of FEB UNISMUH Makassar Aulia Aulia; Andi Mappatompo; Hasmiranda Hasmiranda
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14079

Abstract

This study aims to: a) test the influence of brand image on consumer buying interest of Vaseline products in Management Department Students of FEB UNISMUH Makassar, b) test the effect of product quality on consumer buying interest of Vaseline products in Management Department Students of FEB UNISMUH Makassar. The population in this study is students majoring in Management, Faculty of Economics and Business, University of Muhammadiyah Makassar who buy and use Vaseline products. Because the population size is not yet known with certainty, Naresh K Malhotra's theory is used to determine the number of samples, which is as many as 105 respondents, but only 100 respondents can be analyzed.The type of data used in this study was descriptive quantitative obtained from questionnaires distributed to respondents. Based on the results of research using statistical calculations through the SPSS application version 25 regarding the influence of brand image and product quality on consumer buying interest, it shows that brand image has a positive and significant effect on consumer buying interest and product quality has a positive and significant effect on consumer buying interest.
Sales Marketing Strategy at Outlet Kopi 48 Buah Batu Using Business Model Canvas Sulistiawan Satria; Keni Kaniawati
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14008

Abstract

This research aims to analyze the Marketing Strategy in Increasing Sales at Coffee 48 Buah Batu Outlet using the BMC strategy. The research type is qualitative descriptive, using secondary data from questionnaires with 20 respondents. The data analysis technique used is SWOT analysis. The results of the research indicate that the implementation of the BMC-based marketing strategy at Coffee 48 Buah Batu Outlet has been successful in helping the outlet compete with its competitors in the coffee industry and create a competitive advantage. Positive consumer responses to product innovations, the use of social media, collaborations with local producers, and fast and convenient service have provided strong support for the success of this strategy. Additionally, the results of the SWOT analysis show that an in-depth understanding of customers, the utilization of technology, product and service differentiation, and smart collaborations are the key strengths that have been able to cover and address weaknesses and threats faced by the outlet. Thus, the BMC-based marketing strategy has helped Coffee 48 Buah Batu Outlet achieve a competitive advantage and become a relevant and successful player in the busy coffee industry.
The Influence of Trust, Security and Convenience on Consumer Satisfaction of J&T Express, Bima Regency Nurlinda Linda; Muhajirin Muhajirin
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.11052

Abstract

The purpose of the study is to determine and analyze the effect of trust, security and convenience on customer satisfaction for JT Express, Bima Regency. This research is an associative research using quantitative data from primary data sources. The research instrument used a Likert scale questionnaire. The research population is all consumers who use JT Express services in Bima Regency whose exact number is unknown (Unknown Population), so that a sample of 96 respondents uses a purposive sampling technique. Data collection techniques using observation, literature study questionnaires. Data analysis techniques using validity test, reliability test, classic assumption test, multiple linear regression analysis, multiple correlation coefficients, determination test, t test and f test. The results of the study stated that trust, security and convenience had an effect on consumer satisfaction for JT Express, Bima Regency.
Analyzing External Environment Mc Donald’s Cristina Cristina; Cindy Cindy; Thalia Wang; Dennys Ng; Jeffrey Andelson
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14031

Abstract

The rapid development and advancement of technology plays a significant role for fast food restaurants. As technology continues to improve, literacy and the dissemination of information about fast food are increasing. The McDonald's company is a restaurant that provides fast food service which is quite good, because from the formation of McDonald's itself, it has implemented operating standards in the form of service and cleanliness of the restaurant. In this research we use The five forces of competition model and PESTEL analyziz. The purpose of this study is to determine the effect of strategic quality on customer satisfaction
Business Strategy Analysis at PT Kimia Farma (Persero) Tbk. Using Business-Level Strategy Adi Neka Fatyandri; Angel Angel; Desi Pratama; Michelle Go; Nicholas Sunaidi; Shirlyn Shirlyn
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14029

Abstract

In facing the dynamics of the pharmaceutical industry which continues to develop, PT Kimia Farma (Persero) Tbk. has taken strategic steps by implementing a business-level strategy to differentiate itself from competitors. As a leading pharmaceutical company in Indonesia, PT Kimia Farma tries to answer the increasing demand for medicines and health services by implementing differentiation and cost leadership strategies. Despite facing challenges in cost leadership, this company has succeeded in covering its shortcomings by providing various innovations and variations in health services, including 24-hour pharmacies and health consultation services through the Kimia Farma Mobile application. The company's long history, which was founded in 1817, as well as the establishment of four subsidiaries with specific focuses, has become a strong foundation for PT Kimia Farma to achieve its goal of becoming a leading health company that continues to integrate and generate sustainable value. Even though there are problems in determining drug costs and competition with similar companies, the company's differentiation strategy remains the main attraction by providing superior services to the Indonesian people. For the future, companies are advised to continue expanding service variety, optimizing cost leadership, and maintaining focus on innovation-based strategies to ensure sustainable growth in an increasingly complex pharmaceutical industry.
The Influence of Competency, Motivation and Work Discipline on the Performance of Asn ATR/BPN Agus Salim HR; Asriati Asriati; Haeruddin Haeruddin
Jurnal Ilmu Manajemen Profitability Vol 8, No 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14073

Abstract

This study aims to determine the effect of competence, motivation and work discipline on the performance of the State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of the City of Pinrang Regency. This type of research is a post-facto research that is correlational with a survey approach. This method is used to find out and dig deeper into the influence of the variables of Competence, motivation and work discipline on the State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of Pinrang Regency. The population in this study was the entire State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of Pinrang Regency, both Civil Servants and Non-Civil Servants totaling 68 people. Sampling was used using a questionnaire as a primary data collection tool. The sample in this study amounted to 68 people of the State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of Pinrang Regency using a saturated sample. The collection technique used in this study was a questionnaire. The questionnaire used was a structured questionnaire in a closed form that was distributed to respondents. The results of this study indicate that the influence of competence, motivation and work discipline on the performance of the State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of the City of Pinrang has a very significant influence. With an R square value of 0.765 or 76.5% which means competence, motivation and work discipline have a positive impact on the performance of the State Civil Apparatus, Agrarian Spatial Planning / National Defense Agency of Pinrang Regency.

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